{"id":57405,"date":"2018-08-01T13:55:49","date_gmt":"2018-08-01T17:55:49","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57405"},"modified":"2018-08-03T13:55:21","modified_gmt":"2018-08-03T17:55:21","slug":"la-nouvelle-campagne-de-notoriete-de-braque-pour-choice-hotels-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-de-notoriete-de-braque-pour-choice-hotels-canada\/","title":{"rendered":"La nouvelle campagne de notori\u00e9t\u00e9 de Braque pour Choice Hotels Canada"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-57406\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Choice-Hotels-Canada_Awareness_Agence-Braque-300x223.png\" alt=\"\" width=\"756\" height=\"562\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Choice-Hotels-Canada_Awareness_Agence-Braque-300x223.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Choice-Hotels-Canada_Awareness_Agence-Braque.png 656w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">1er ao\u00fbt 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">L\u2019<a href=\"http:\/\/braque.ca\" target=\"_blank\" rel=\"noopener\">agence Braque<\/a> lance une nouvelle campagne pour rappeler aux Canadiens qu\u2019un endroit ou\u0300 loger n\u2019est jamais loin gra\u0302ce a\u0300 <a href=\"http:\/\/www.choicehotels.ca\" target=\"_blank\" rel=\"noopener\">Choice Hotels Canada<\/a>.<\/span><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Alors que la pe\u0301riode des vacances estivales bat son plein et que les voyages planifie\u0301s, les de\u0301cisions de dernie\u0300re minute de partir explorer notre beau pays et les visites chez des proches se multiplient, Choice Hotels Canada propose une nouvelle campagne publicitaire pour rappeler aux Canadiens le bonheur de voyager et la simplicite\u0301 de se loger gra\u0302ce a\u0300 plus de 320 e\u0301tablissements partout au Canada.<\/p>\n<p>Cette campagne renforce le positionnement de marque de l\u2019entreprise en mettant de l\u2019avant un service chaleureux, cordial et sans pre\u0301tention. Elle informe aussi les consommateurs de la garantie du plus bas prix offerte par la chai\u0302ne ho\u0302telie\u0300re.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/G_OVWtnwyCM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette dernie\u0300re a aussi pre\u0301vu une version de sa campagne adresse\u0301e aux gens d\u2019affaires. On y retrouve le me\u0302me ton le\u0301ger, ce qui rend l\u2019ide\u0301e de re\u0301server son voyage d\u2019affaires plus invitante.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/kbiB76cErrE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">D\u2019un point de vue cre\u0301atif, nous croyons que l\u2019approche de la came\u0301ra subjective aide vraiment a\u0300 capter les sentiments et l\u2019excitation que ressentent les voyageurs, que ce soit pour affaires ou pour le plaisir. Elle cre\u0301e un lien avec le spectateur et suscite des e\u0301motions \u00bb, explique Donna Tamosaitis, gestionnaire principale Publicite\u0301 et marketing corporatif. \u00ab Nos ho\u0302tels offrent un endroit accueillant ou\u0300 loger, peu importe ou\u0300 la vie me\u0300ne nos clients. \u00bb<\/span><\/p><\/blockquote>\n<p>La campagne est lance\u0301e en anglais et en franc\u0327ais et comprend des versions inte\u0301grales de 15 secondes et des versions abre\u0301ge\u0301es de six secondes diffuse\u0301es comme publicite\u0301s d\u2019avant programme dans des re\u0301seaux programmatiques se\u0301lectionne\u0301s.<\/p>\n<ul>\n<li>Clients : Julie Chan-McConnell et Donna Tamosaitis<\/li>\n<li>Strate\u0301gie et service conseil : Marie-Jose\u0301e Bourque, Kelly Taylor<\/li>\n<li>Direction artistique : Phil Jones<\/li>\n<li>Conception-re\u0301daction : Nathan O\u2019Brien<\/li>\n<li>Direction de production : Isabelle Ouellet<\/li>\n<li>Charge de projet : Olga Cojuhari<\/li>\n<li>Strate\u0301gie nume\u0301rique : Olivier Vormus<\/li>\n<li>Production : The What The<\/li>\n<li class=\"li1\"><span class=\"s2\">R\u00e9alisation :\u00a0Nathan O\u2019Brien<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Assistante de production : Anick Rozon<\/span><\/li>\n<li>Son : Studio Syllabes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<div class=\"layoutArea\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_57405\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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