{"id":57667,"date":"2018-08-09T07:00:10","date_gmt":"2018-08-09T11:00:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57667"},"modified":"2018-08-09T10:42:29","modified_gmt":"2018-08-09T14:42:29","slug":"danone-canada-choisit-lexpertise-de-bob-en-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/danone-canada-choisit-lexpertise-de-bob-en-commerce-de-detail\/","title":{"rendered":"Danone Canada choisit l\u2019expertise de Bob en commerce de d\u00e9tail"},"content":{"rendered":"
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9 ao\u00fbt 2018<\/span><\/p>\n

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Au terme de son processus de se\u0301lection, Danone Canada<\/a><\/span> a choisi l\u2019expertise en strate\u0301gie et en cre\u0301ation de Bob<\/span><\/a> afin d\u2019e\u0301laborer ses programmes de commerce de de\u0301tail pour ses marques de yogourt Activia et Oikos.
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Fonde\u0301e en 2002, Bob est une agence de strate\u0301gie et de cre\u0301ation en communication marketing. Elle oriente son expertise dans les domaines du marketing consommateur (shopper marketing), de la publicite\u0301, de la promotion, du marketing nume\u0301rique, du marketing de contenu et du marketing e\u0301ve\u0301nementiel.<\/p>\n

Ses principaux clients sont le Centre de recherche de l\u2019Institut universitaire en sante\u0301 mentale de Montre\u0301al, Danone, De\u0301co Surfaces, Equisoft, la Fondation Lise Watier, le Groupe Jean Coutu, le Groupe Se\u0301same, KPMG, les Laboratoires Nutrisante\u0301, Laboratoire Suisse, Lowe\u2019s Canada, Metro, le Mouvement Desjardins, Nutrilait, Saputo, Unilever Canada et Venmar Ventilation ULC.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Danone Canada est une unite\u0301 d\u2019affaires de Danone et \u0153uvre depuis ses sie\u0300ges sociaux de Boucherville, au Que\u0301bec, et de Mississauga, en Ontario.<\/p>\n

Danone Canada est la plus grande entreprise oriente\u0301e vers le consommateur certifie\u0301e B Corp au pays, attestant qu\u2019elle re\u0301pond aux normes les plus e\u0301leve\u0301es en matie\u0300re de performance sociale et environnementale, de responsabilite\u0301 et de transparence.<\/p>\n

Son portefeuille de marques comprend : ActiviaMD, OikosMD, DanActiveMD, DanoneMD, les aliments et boissons d\u2019origine ve\u0301ge\u0301tale SilkMD, So DeliciousMD sans produits laitiers et plus encore.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Au terme de son processus de se\u0301lection, Danone Canada a choisi l\u2019expertise en strate\u0301gie et en cre\u0301ation de Bob afin d\u2019e\u0301laborer ses programmes de commerce de de\u0301tail pour ses marques de yogourt.<\/p>\n

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