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9 ao\u00fbt 2018<\/span><\/p>\n DentsuBos Montr\u00e9al <\/i>a lanc\u00e9 une nouvelle campagne d\u2019affichage destin\u00e9e au march\u00e9 masculin pour le studio Liz Allan Yoga.<\/span><\/p>\n Liz Allan, la propri\u00e9taire du studio, a eu l\u2019id\u00e9e de mettre sur pied un cours r\u00e9serv\u00e9 uniquement aux hommes \u2013 un lieu s\u00fbr o\u00f9 ils pourraient s\u2019adonner au yoga sans avoir peur du jugement. Avec des titres sagaces et un langage visuel \u00e0 l\u2019appui, DentsuBos a r\u00e9ussi \u00e0 piquer la curiosit\u00e9 d\u2019hommes qui n\u2019auraient peut-\u00eatre jamais os\u00e9 s\u2019inscrire \u00e0 un cours auparavant.<\/span><\/p>\n Pour bien des hommes, assister \u00e0 un cours de yoga est tout sauf m\u00e9ditatif. C\u2019est pourquoi nous avons choisi de rejoindre ce march\u00e9 inexploit\u00e9 avec un humour typiquement masculin, explique Michael Aronson, directeur de cr\u00e9ation associ\u00e9 chez DentsuBos Montr\u00e9al. Nous avons aussi cr\u00e9\u00e9 la police de caract\u00e8res pour \u00e9lever le concept humoristique. \u00bb<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n DentsuBos a cr\u00e9\u00e9 une campagne percutante en modifiant la perception erron\u00e9e que le yoga s\u2019adresse uniquement aux femmes, en plus d\u2019ouvrir la porte \u00e0 un nouveau march\u00e9 pour Liz Allan Yoga.<\/span><\/p>\n CR\u00c9DITS\u00a0:<\/b><\/span><\/p>\n DentsuBos Montr\u00e9al a lanc\u00e9 une nouvelle campagne d\u2019affichage destin\u00e9e au march\u00e9 masculin pour le studio Liz Allan Yoga.<\/p>\n![\"\"](\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/image003-225x300.jpg\")
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