{"id":57687,"date":"2018-08-09T10:30:04","date_gmt":"2018-08-09T14:30:04","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57687"},"modified":"2018-08-09T10:45:32","modified_gmt":"2018-08-09T14:45:32","slug":"petro-canada-fierement-dici-dans-sa-derniere-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/petro-canada-fierement-dici-dans-sa-derniere-campagne\/","title":{"rendered":"Petro-Canada, \u00ab\u00a0Fi\u00e8rement d&rsquo;ici\u00a0\u00bb dans sa derni\u00e8re campagne"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-57690\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Petro-Canada-campagne-300x139.png\" alt=\"\" width=\"768\" height=\"356\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Petro-Canada-campagne-300x139.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Petro-Canada-campagne-768x357.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Petro-Canada-campagne.png 954w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">9 ao\u00fbt 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Petro-Canada d\u00e9voile sa nouvelle plateforme de marque, invitant les Canadiens \u00e0 \u00eatre \u00ab Fi\u00e8rement d&rsquo;ici \u00bb (\u00ab Live by the Leaf \u00bb en anglais)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> La campagne \u00ab\u00a0Fi\u00e8rement d\u2019ici\u00a0\u00bb met de l\u2019avant une nouvelle campagne publicitaire \u00e0 la t\u00e9l\u00e9vision, en ligne et dans les m\u00e9dias sociaux ainsi qu\u2019une nouvelle image de marque aux stations Petro-Canada \u00e0 travers le pays.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Y0C8i1_EkjA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Ax\u00e9 sur les gens, le slogan \u00ab Fi\u00e8rement d&rsquo;ici \u00bb racontera l&rsquo;histoire des gens d&rsquo;ici \u2013 clients, associ\u00e9s, partenaires et employ\u00e9s.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qQb4f8Dx5Ks\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">La strat\u00e9gie de la marque et la campagne cr\u00e9ative qui en d\u00e9coule sont fond\u00e9es sur des recherches indiquant que les Canadiens prennent de plus en plus de d\u00e9cisions conscientes \u00e0 propos des marques qu&rsquo;ils soutiennent et consid\u00e8rent ce qui compte r\u00e9ellement pour une entreprise au moment de prendre des d\u00e9cisions d&rsquo;achat.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/gvl9F629alY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">En plus des diff\u00e9rents canaux de la campagne nationale, une <a href=\"https:\/\/www.fierementdici.ca\/?_ga=2.201129639.841766267.1533645434-1720287607.1533645434\"><span class=\"s2\">site web<\/span><\/a> a aussi \u00e9t\u00e9 cr\u00e9e.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/S5bVKwFA4TM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits : <\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Agences medias et creative :\u00a0McCann, OMD et Tam-Tam\\TBWA (pour le Qu\u00e9bec)\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Producteurs : M\u00e9lanie Duguay, Jacqueline Bellmore, Olia Dallimore<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : OPC (:60\/:30), Steam (:15s)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeurs : Jon &amp; Torey (:60\/:30), Matt Atkinson (:15s)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de post-production : Saints Editorial<br \/>\n<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Audio\u00a0: Grayson Matthews (anglais) Apollo Studios (Qu\u00e9bec)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Client: Petro-Canada<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_57687\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/petro-canada-fierement-dici-dans-sa-derniere-campagne\/\"  data-item_title=\"Petro-Canada, &quot;Fi\u00e8rement d&#039;ici&quot; dans sa derni\u00e8re campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Petro-Canada-campagne.png\"  data-item_date=\"2018-08-09T10:30:04-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Petro-Canada d\u00e9voile sa nouvelle plateforme de marque, invitant les Canadiens \u00e0 \u00eatre \u00ab Fi\u00e8rement d&rsquo;ici \u00bb (\u00ab Live by the Leaf \u00bb en anglais)<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_57687\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/petro-canada-fierement-dici-dans-sa-derniere-campagne\/\"  data-item_title=\"Petro-Canada, &quot;Fi\u00e8rement d&#039;ici&quot; 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