{"id":57738,"date":"2018-08-13T10:30:29","date_gmt":"2018-08-13T14:30:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57738"},"modified":"2018-08-15T13:06:01","modified_gmt":"2018-08-15T17:06:01","slug":"tourisme-montreal-lance-la-campagne-weve-got-balls-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-lance-la-campagne-weve-got-balls-avec-lg2\/","title":{"rendered":"Tourisme Montr\u00e9al lance la campagne \u00ab We\u2019ve got balls \u00bb avec lg2"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-57740\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-300x200.jpg\" alt=\"\" width=\"621\" height=\"414\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-1024x684.jpg 1024w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">13 ao\u00fbt 2018<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080; font-size: 20px;\">Souhaitant a\u0300 la fois montrer le co\u0302te\u0301 audacieux de Montre\u0301al et son caracte\u0300re accueillant envers la communaute\u0301 LGBTQ+, Tourisme Montre\u0301al lance la campagne \u00ab We\u2019ve got balls \u00bb. S\u2019inspirant de l\u2019\u0153uvre \u00ab 18 shades of gay \u00bb et de ses ce\u0301le\u0300bres boules colore\u0301es qui surplombent une partie de la rue Sainte-Catherine, l\u2019offensive met de l\u2019avant les ico\u0302nes rondes les plus populaires de Montre\u0301al.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/mo26ntadrmo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec cette campagne, Montre\u0301al exprime son ouverture avec audace et une touche d\u2019humour. Cette initiative est une grande de\u0301claration pour dire que Montre\u0301al est une ville accueillante, se\u0301curitaire et une destination incontournable pour la communaute\u0301 LGBTQ+ \u00bb, explique Danie\u0300le Perron, vice- pre\u0301sidente marketing pour Tourisme Montre\u0301al.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">En plus de mettre en lumie\u0300re la personnalite\u0301 audacieuse et edgy de Montre\u0301al, la campagne invite a\u0300 venir de\u0301couvrir l\u2019e\u0301tendue de son offre touristique. Pour ceux qui la visitent, on souhaite que Montre\u0301al soit vue comme un immense terrain de jeu \u00bb, poursuit Marilou Aubin, directrice de cre\u0301ation nume\u0301rique chez lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-57739\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/3_lg2_TourismeMontre\u0301al_AffichageSauvage-300x143.jpg\" alt=\"\" width=\"571\" height=\"272\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/3_lg2_TourismeMontre\u0301al_AffichageSauvage-300x143.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/3_lg2_TourismeMontre\u0301al_AffichageSauvage-768x365.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/3_lg2_TourismeMontre\u0301al_AffichageSauvage-1024x487.jpg 1024w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p>Pour donner encore plus de puissance a\u0300 la ligne \u00ab We\u2019ve got balls \u00bb, les me\u0301dias d\u2019impact ont e\u0301te\u0301 privile\u0301gie\u0301s, dominant notamment le me\u0301tro de Toronto ainsi que les abribus et les panneaux urbains a\u0300 New York. De plus, une pre\u0301sence nume\u0301rique est assure\u0301e a\u0300 San Francisco. L\u2019offensive est amplifie\u0301e par du contenu nume\u0301rique ou\u0300 toutes les plus belles sphe\u0300res de Montre\u0301al sont montre\u0301es, telles que l\u2019Orange Julep, le Stade olympique et la Grande Roue.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-57742\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters-300x300.jpg\" alt=\"\" width=\"491\" height=\"491\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/6_lg2_TourismeMontre\u0301al_StationPosters.jpg 1200w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/p>\n<p>La campagne fait partie de la nouvelle plateforme de communication <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=55363\">Never grow up, lance\u0301e par Tourisme Montre\u0301al au mois de mai 2018<\/a><\/span>. Celle-ci a pour objectif notamment de faire vivre aux visiteurs l\u2019e\u0301nergie qui se de\u0301gage de Montre\u0301al et de ses habitants.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-57741\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/5_lg2_TourismeMontre\u0301al_RaillingWrap-300x225.jpg\" alt=\"\" width=\"503\" height=\"377\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/5_lg2_TourismeMontre\u0301al_RaillingWrap-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/5_lg2_TourismeMontre\u0301al_RaillingWrap-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/5_lg2_TourismeMontre\u0301al_RaillingWrap-1024x768.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/5_lg2_TourismeMontre\u0301al_RaillingWrap.jpg 2048w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<ul>\n<li>C L I E N T Danie\u0300le Perron, Fran\u00e7ois Poulin, Lynn Habel, Bassira C\u00f4t\u00e9, Aline Vinel<\/li>\n<li>VICE-PRE\u0301SIDENCE CRE\u0301ATION Marc Fortin<\/li>\n<li>DIRECTION DE CRE\u0301ATION\u00a0Marilou Aubin<\/li>\n<li>C R E\u0301 A T I O N\u00a0Maude Bourcier-Bouchard, Marine Intartaglia, Nicolas Labbe\u0301, Stuart Macmillan<\/li>\n<li>PLANIFICATION STRATE\u0301GIQUE\u00a0Sabrina Co\u0302te\u0301<\/li>\n<li>S E R V I C E &#8211; C O N S E I L\u00a0Jean-Franc\u0327ois Bergeron, Ste\u0301phanie Pellicer, Evelyne Harnois-Lebeau, Anne-Sophie Forget<\/li>\n<li>M O N T A G E\u00a0Romain-Marie Aubry<\/li>\n<li>CHARGE DE PROJETS (IMPRIME\u0301E ET NUME\u0301RIQUE)\u00a0Laurence Be\u0301langer, Lydie Houle, Vale\u0301ry Lewis<\/li>\n<li>M E\u0301 D I A S\u00a0Touche\u0301! \u2013 Martin Soubeyran, Paul Rousseau, Tatjana Adzic, Amy Delafontaine<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_57738\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-lance-la-campagne-weve-got-balls-avec-lg2\/\"  data-item_title=\"Tourisme Montr\u00e9al lance la campagne \u00ab We\u2019ve got balls \u00bb avec lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-1024x684.jpg\"  data-item_date=\"2018-08-13T10:30:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Souhaitant a\u0300 la fois montrer le co\u0302te\u0301 audacieux de Montre\u0301al et son caracte\u0300re accueillant envers la communaute\u0301 LGBTQ+, Tourisme Montre\u0301al lance la campagne \u00ab We\u2019ve got balls \u00bb. S\u2019inspirant de l\u2019\u0153uvre \u00ab 18 shades of gay \u00bb et de ses ce\u0301le\u0300bres boules colore\u0301es qui surplombent une partie de la rue Sainte-Catherine, l\u2019offensive met de l\u2019avant les ico\u0302nes rondes les plus populaires de Montre\u0301al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_57738\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-lance-la-campagne-weve-got-balls-avec-lg2\/\"  data-item_title=\"Tourisme Montr\u00e9al lance la campagne \u00ab We\u2019ve got balls \u00bb avec lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/4_lg2_TourismeMontre\u0301al_UrbanPanel-1024x684.jpg\"  data-item_date=\"2018-08-13T10:30:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":57740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/57738"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=57738"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/57738\/revisions"}],"predecessor-version":[{"id":57931,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/57738\/revisions\/57931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/57740"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=57738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=57738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=57738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}