{"id":57881,"date":"2018-08-14T07:00:08","date_gmt":"2018-08-14T11:00:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57881"},"modified":"2018-08-13T14:14:59","modified_gmt":"2018-08-13T18:14:59","slug":"rien-de-fake-la-derniere-campagne-de-sid-lee-pour-le-thea%cc%82tre-la-licorne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rien-de-fake-la-derniere-campagne-de-sid-lee-pour-le-thea%cc%82tre-la-licorne\/","title":{"rendered":"Rien de fake, la derni\u00e8re campagne de Sid Lee pour le Th\u00e9a\u0302tre La Licorne"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-57884\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-3-300x198.jpg\" alt=\"\" width=\"608\" height=\"401\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-3-300x198.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-3-768x506.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-3-1024x675.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-3.jpg 1639w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">14 aou\u0302t 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour le lancement de sa saison 2018-2019, le <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/theatrelalicorne.com\/\" target=\"_blank\" rel=\"noopener\">The\u0301a\u0302tre La Licorne<\/a><\/span> de\u0301voile <em>Rien de fake<\/em>, une nouvelle signature de marque cre\u0301e\u0301e par <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/sidlee.com\/fr\" target=\"_blank\" rel=\"noopener\">Sid Lee<\/a>.<\/span><\/span><\/p>\n<p>Depuis toujours, La Licorne explore une dramaturgie qui met de l\u2019avant les proble\u0300mes socie\u0301taux de notre monde. Cette grande maison du the\u0301a\u0302tre rencontre le public avec la pre\u0301occupation constante d\u2019e\u0301tablir un rapport franc et honne\u0302te avec son public. Un rapport vrai : Rien de fake.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-57882\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-1-300x169.jpg\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-1.jpg 1920w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p>Cette anne\u0301e, c\u2019est a\u0300 travers le phe\u0301nome\u0300ne des fake news que cet insight prend forme.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons voulu nous amuser et jouer avec le public en utilisant le concept des fake news. Cre\u0301er de faux reportages a\u0300 partir de la fiction, avec humour. C\u2019est fou, c\u2019est audacieux, c\u2019est a\u0300 l\u2019image de notre the\u0301a\u0302tre \u00bb, explique Denis Bernard, directeur artistique et ge\u0301ne\u0301ral du the\u0301a\u0302tre.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-57883\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-2-300x169.jpg\" alt=\"\" width=\"533\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-2.jpg 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p>Dans une brochure de saison empruntant l\u2019apparence d\u2019un tabloi\u0308d, tout \u2013 des grands titres accrocheurs au faux horoscope \u2013 a e\u0301te\u0301 pense\u0301 de manie\u0300re a\u0300 faire croire a\u0300 la cre\u0301ation d\u2019un nouveau journal nomme\u0301 L\u2019E\u0301cho.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous voulions rompre avec les conventions de l\u2019industrie en employant une esthe\u0301tique inspire\u0301e des journaux a\u0300 potins et en ne mettant pas l\u2019accent sur les noms des pie\u0300ces ni sur les visages des acteurs, tant dans la brochure que dans la pub te\u0301le\u0301 et la campagne d\u2019affichage \u00bb, ajoute Yann Mooney, directeur de cre\u0301ation chez Sid Lee.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-57885\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-4-300x178.jpg\" alt=\"\" width=\"470\" height=\"279\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-4-300x178.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-4-768x455.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/SidLee-Licorne-4-1024x607.jpg 1024w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits :<\/span><\/strong><\/p>\n<ul>\n<li>Annonceur : The\u0301a\u0302tre La Licorne \u2013 Claudie Barnes, Denis Bernard, Danie\u0300le Drolet, Marie-Love Petit et Daphne\u0301 Angiolini<\/li>\n<li>Agence : Sid Lee<\/li>\n<li>Direction de cre\u0301ation : Yann Mooney<\/li>\n<li>Direction artistique : Alice Ware et Annik Bouchard<\/li>\n<li>Conception-re\u0301daction : Me\u0301lodie Karama, Mathieu Bouillon et Alain Forget<\/li>\n<li>Service-conseil : Joe\u0308lle Laferrie\u0300re, Roxanne Kakon et Antoine Levasseur<\/li>\n<li>Strate\u0301gie : Caroline Desmartin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div 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