{"id":57945,"date":"2018-08-15T15:14:33","date_gmt":"2018-08-15T19:14:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=57945"},"modified":"2018-08-15T15:14:33","modified_gmt":"2018-08-15T19:14:33","slug":"la-sepaq-introduit-des-promotions-en-temps-reel-sur-facebook","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-sepaq-introduit-des-promotions-en-temps-reel-sur-facebook\/","title":{"rendered":"La S\u00e9paq introduit des promotions&#8230; en temps r\u00e9el sur Facebook"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-57946\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/2-lg2_Sepaq_Live-300x208.jpg\" alt=\"\" width=\"757\" height=\"525\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/2-lg2_Sepaq_Live-300x208.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/2-lg2_Sepaq_Live-768x533.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/2-lg2_Sepaq_Live-1024x711.jpg 1024w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 ao\u00fbt 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">La Se\u0301paq, en collaboration avec <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/lg2.com\" target=\"_blank\" rel=\"noopener\">lg2<\/a><\/span>, trouve un moyen inusite\u0301 d\u2019utiliser les vide\u0301os en direct sur Facebook pour faire de\u0301couvrir ses diffe\u0301rentes activite\u0301s en plus de divertir sa communaute\u0301 en ligne.<\/span><\/p>\n<p>La me\u0301canique est simple : chaque vide\u0301o en direct est associe\u0301e a\u0300 une promotion e\u0301clair, qui demeure active uniquement pendant la dure\u0301e de la capsule. Les vide\u0301os se terminent lorsque l\u2019objectif d\u2019un e\u0301ve\u0301nement spe\u0301cifique est atteint, par exemple lorsqu&rsquo;un poisson mord a\u0300 l&rsquo;hamec\u0327on d\u2019une pe\u0302cheuse.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Freseausepaq%2Fvideos%2F10155876831747106%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"350\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019initiative est un exemple parfait de \u00ab hackvertising \u00bb : on utilise un outil existant &#8211; les vide\u0301os en direct &#8211; de manie\u0300re contourne\u0301e pour en faire un outil promotionnel \u00bb, explique Alexandre Jourdain, directeur de cre\u0301ation chez lg2.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est toujours un de\u0301fi de se diffe\u0301rencier et d\u2019attirer l\u2019attention dans le paysage des me\u0301dias sociaux. Les promotions e\u0301phe\u0301me\u0300res permettent aux abonne\u0301s de la Se\u0301paq de se sentir privile\u0301gie\u0301s. D\u2019ailleurs, les 4 premie\u0300res vide\u0301os cumule\u0301es ont e\u0301te\u0301 visionne\u0301es plus de 600 000 fois jusqu\u2019a\u0300 pre\u0301sent, un re\u0301sultat qui de\u0301passe nos attentes compte tenu de la nature des vide\u0301os \u00bb, poursuit Marie-Jose\u0301e Blanchet, vice-pre\u0301sidente &#8211; commercialisation a\u0300 la Se\u0301paq.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Freseausepaq%2Fvideos%2F10155859207772106%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"350\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pre\u0301sente\u0301es jusqu\u2019au 5 septembre prochain, les 9 vide\u0301os de dure\u0301es ine\u0301gales sont associe\u0301es a\u0300 de ge\u0301ne\u0301reuses re\u0301ductions. Alors que chaque promotion est variable, il est me\u0302me possible d\u2019obtenir un rabais de 100% pour une activite\u0301.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Freseausepaq%2Fvideos%2F10155896261977106%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Rendez-vous sur la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/reseausepaq\/\" target=\"_blank\" rel=\"noopener\">page Facebook de la Se\u0301paq<\/a><\/span> pour de\u0301couvrir les prochaines vide\u0301os et promotions.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits<\/span><\/strong><\/p>\n<ul>\n<li>CLIENT\u00a0Se\u0301paq \u2013 Marie-Jose\u0301e Blanchet, Isabelle Raymond, Karina Durand<\/li>\n<li>VICE-PRE\u0301SIDENCE CRE\u0301ATION\u00a0Franc\u0327ois Sauve\u0301<\/li>\n<li>DIRECTION DE CRE\u0301ATION\u00a0Alexandre Jourdain<\/li>\n<li>CRE\u0301ATION\u00a0Philippe Leduc, Luc Dupe\u0301re\u0301, Patrick Rochon<\/li>\n<li>PLANIFICATION STRATE\u0301GIQUE\u00a0Ste\u0301fanie Forcier<\/li>\n<li>S E R V I C E &#8211; C O N S E I L\u00a0Marie-Christine Cayer, Julie Bergeron, Marie-Christine Gagnon, Claudia Trudeau, Alexandra Laverdie\u0300re<\/li>\n<li>PRODUCTION D\u2019AGENCE\u00a0 Alexandre Co\u0302te\u0301, Lina Piche\u0301<\/li>\n<li>ME\u0301DIAS SOCIAUX\u00a0Joannie Fredette, Paul Transon, Christophe Dube\u0301<\/li>\n<li>VIDE\u0301ASTE\/MONTAGE\u00a0Vincent Girard<\/li>\n<li>STUDIO DE SON\/INGE\u0301NIERIE\u00a0BLVD<\/li>\n<li>M E\u0301 D I A S\u00a0Touche\u0301! : Paul Rousseau, Benjamin Ferreira, Fe\u0301lix Poulin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div 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