{"id":58275,"date":"2018-08-28T13:52:07","date_gmt":"2018-08-28T17:52:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=58275"},"modified":"2018-08-29T16:51:51","modified_gmt":"2018-08-29T20:51:51","slug":"sid-lee-concoit-la-nouvelle-campagne-de-van-houtte","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-concoit-la-nouvelle-campagne-de-van-houtte\/","title":{"rendered":"Sid Lee con\u00e7oit la nouvelle campagne de Van Houtte"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\"><img loading=\"lazy\" class=\"aligncenter wp-image-58277\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte-300x152.png\" alt=\"\" width=\"797\" height=\"404\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte-300x152.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte-768x389.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte.png 944w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>28 ao\u00fbt 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">\u00c0 l&rsquo;approche de son 100<sup>e<\/sup> anniversaire,\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.vanhoutte.com\/fr\/\">Van Houtte<\/a><\/span>\u00a0d\u00e9voile le deuxi\u00e8me volet de sa campagne <em>Ma\u00eetre torr\u00e9facteur. Ma\u00eetre du caf\u00e9.<\/em> qui c\u00e9l\u00e8bre les qualit\u00e9s intrins\u00e8ques d\u2019un ma\u00eetre torr\u00e9facteur. <\/span><\/p>\n<p>Con\u00e7u par l\u2019agence Sid Lee et lanc\u00e9 partout au pays durant la semaine du 27\u00a0ao\u00fbt, ce nouveau message sera diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision et en vid\u00e9o sur demande (VSD) en formats de 6 et 15 secondes, et soutenu par une campagne num\u00e9rique.<\/p>\n<p>La campagne Van Houtte dresse un parall\u00e8le original entre l\u2019expertise du Ma\u00eetre Torr\u00e9facteur Van Houtte dans le soin qu\u2019il porte \u00e0 chaque grain de caf\u00e9 et les aptitudes de \u00ab\u00a0<em>longboard dancing<\/em>\u00a0\u00bb du virtuose <a href=\"https:\/\/www.lotfiwoodwalker.com\/\">Lotfi Lamaali<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/L_QKWMLHgKs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le longboardeur professionnel parisien d\u2019origine marocaine a \u00e9t\u00e9 invit\u00e9 par Van Houtte \u00e0 mettre \u00e0 profit son talent et ses prouesses lors du tournage du message sur la Promenade du Vieux-Port de Montr\u00e9al. Gr\u00e2ce \u00e0 la magie de la post-production, le Ma\u00eetre Torr\u00e9facteur d\u00e9montre ainsi que Van Houtte n\u2019a pas perdu une goutte de fra\u00eecheur et qu\u2019il demeure l\u2019artisan visionnaire \u00e0 l\u2019origine d\u2019un v\u00e9ritable chef-d\u2019\u0153uvre.<\/p>\n<p>Fond\u00e9e et solidement ancr\u00e9e au Canada, Van Houtte a s\u00e9lectionn\u00e9 des talents locaux pour la r\u00e9alisation de sa campagne\u00a0: bas\u00e9s \u00e0 Montr\u00e9al, l\u2019agence cr\u00e9ative Sid\u00a0Lee, la maison de production MOM Industries, le studio de postproduction Rodeo FX et le studio de cr\u00e9ation sonore et d\u2019enregistrement BLVD, auxquels s\u2019est joint le r\u00e9alisateur Trevor Cornish, originaire de Vancouver.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Chez Van Houtte, nous croyons qu&rsquo;il faut tout le talent artistique du Ma\u00eetre Torr\u00e9facteur pour pr\u00e9parer une tasse de caf\u00e9 riche et savoureuse, a indiqu\u00e9 Caroline Losson, vice-pr\u00e9sidente marketing de Keurig Canada. Ce message ludique montre que la passion, le sens artistique et le d\u00e9vouement de notre Ma\u00eetre torr\u00e9facteur sont au c\u0153ur de notre succ\u00e8s, tout en modernisant la marque Van Houtte en la rendant accessible et amusante. <em>\u00bb<\/em><\/span><\/p><\/blockquote>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span>\u00a0:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Clients :<b> Caroline Losson, vice-pr\u00e9sidente marketing, Keurig Canada,\u00a0<\/b><\/span><span class=\"s1\"><b>St\u00e9phane Renauld, directeur principal gestion de marques, Keurig Canada,\u00a0<\/b><\/span><span class=\"s1\"><b>Anick Chartrand, chef de marque senior, Keurig Canada<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">VP service-conseil et associ\u00e9 responsable :<b> Fran\u00e7ois Forget, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Productrices :<b> Johanne Pelland \/ Rachel Claude, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Strat\u00e9gie :<b> Elisabeth Jamot, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Direction de cr\u00e9ation :<b> Brian Gill, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Direction artistique :<b> Patrick Chaubet, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Conception-r\u00e9daction :<b> Julien R\u00e9millard, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Direction de compte :<b> Audrey Bourdonnais, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Conseill\u00e8re :<b> Jessica Dubois Lefort, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Coordonnatrice :<b> Florence Langlois, Sid Lee<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Strat\u00e9gie m\u00e9dia :<b> Alex Guimond, Directeur de strat\u00e9gie\/ Valerie Jolivet, Strat\u00e9gie m\u00e9dia s\u00e9nior\/ Doha Skaf, Directrice num\u00e9rique, Spark Foundry<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Production :<b>\u00a0 MOM Industries<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">R\u00e9alisation :<b> Trevor Cornish<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Direction photo :<b> Andr\u00e9 Turpin<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Montage :<b> Paul Jutras<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Postproduction :<b> Rodeo FX<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Son :<b> BLVD<\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b><\/b><span class=\"s1\">Musique originale :<b> Bran Van 3000 \u2013 Drinking in L.A.<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58275\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-concoit-la-nouvelle-campagne-de-van-houtte\/\"  data-item_title=\"Sid Lee con\u00e7oit la nouvelle campagne de Van Houtte\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte.png\"  data-item_date=\"2018-08-28T13:52:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;approche de son 100e anniversaire,\u00a0Van Houtte\u00a0d\u00e9voile le deuxi\u00e8me volet de sa campagne Ma\u00eetre torr\u00e9facteur. Ma\u00eetre du caf\u00e9. qui c\u00e9l\u00e8bre les qualit\u00e9s intrins\u00e8ques d\u2019un ma\u00eetre torr\u00e9facteur.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58275\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-concoit-la-nouvelle-campagne-de-van-houtte\/\"  data-item_title=\"Sid Lee con\u00e7oit la nouvelle campagne de Van Houtte\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/Van-Houtte.png\"  data-item_date=\"2018-08-28T13:52:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":58277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,251,431],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58275"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=58275"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58275\/revisions"}],"predecessor-version":[{"id":58278,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58275\/revisions\/58278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/58277"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=58275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=58275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=58275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}