{"id":58290,"date":"2018-08-29T10:22:16","date_gmt":"2018-08-29T14:22:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=58290"},"modified":"2018-12-19T12:07:14","modified_gmt":"2018-12-19T17:07:14","slug":"dentsubos-lance-la-premiere-campagne-televisee-debox","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-lance-la-premiere-campagne-televisee-debox\/","title":{"rendered":"Dentsubos lance la premi\u00e8re campagne t\u00e9l\u00e9vis\u00e9e d&rsquo;Ebox"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\" style=\"color: #999999;\"><span style=\"font-size: 12px;\"><img loading=\"lazy\" class=\"aligncenter wp-image-58291\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-300x190.png\" alt=\"\" width=\"804\" height=\"509\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-300x190.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-768x486.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-1024x648.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox.png 1505w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>29 ao\u00fbt 2018<\/span> <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">L\u2019offensive au ton humoristique invite les Qu\u00e9b\u00e9cois \u00e0 tirer un trait sur leur fournisseur Internet pour choisir EBOX. Les deux messages de 15 secondes mettent en sc\u00e8ne un client insatisfait qui prend plaisir \u00e0 recevoir des factures sal\u00e9es et ren\u00e9gocier des prix \u00e0 la baisse aupr\u00e8s de son fournisseur, t\u00e2che g\u00e9n\u00e9ralement p\u00e9nible pour tout client.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\"><span class=\"s1\">Pour notre premi\u00e8re campagne t\u00e9l\u00e9 nationale, on voulait vraiment frapper fort, indique Jean-Philippe B\u00e9ique, PDG d\u2019EBOX. Je suis certain que cette campagne fera faire parler d\u2019elle \u00e0 travers tout le Qu\u00e9bec.\u00a0\u00bb<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Feboxinternet%2Fvideos%2F297936020786257%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Les offensives sont diffus\u00e9es \u00e0 la t\u00e9l\u00e9vision et sur le web tout au long du mois de septembre.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Feboxinternet%2Fvideos%2F280780112724838%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Annonceur\u00a0: EBOX \u2013 Jean-Philippe B\u00e9\u00efque, Dominic L\u00e9tourneau, Steeve Dumont<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Agence\u00a0: DentsuBos<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Chef de cr\u00e9ation\u00a0: S\u00e9bastien Rivest<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Julien Thiry<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Mathieu Belley<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Direction artistique\u00a0: Julien Thiry<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service-conseil\u00a0: Catherine Sicotte, Erica Vincelli Themens, Thibault Etheart<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Planification strat\u00e9gique\u00a0: Isma\u00ebl Neiva<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production d&rsquo;agence\u00a0: Fanny Quenneville, Vanessa Gervais<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production\u00a0: Morrison Films \u2013\u00a0Alexandre Caron<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation\u00a0: Pierre Dalp\u00e9<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Montage\u00a0: CAG<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Conception sonore et mix\u00a0: Studio Lamajeure \u2013\u00a0Mathieu Morin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">M\u00e9dia\u00a0: Dentsu M\u00e9dia \u2013 S\u00e9bastien Labelle<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58290\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dentsubos-lance-la-premiere-campagne-televisee-debox\/\"  data-item_title=\"Dentsubos lance la premi\u00e8re campagne t\u00e9l\u00e9vis\u00e9e d&#039;Ebox\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-1024x648.png\"  data-item_date=\"2018-08-29T10:22:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019offensive au ton humoristique invite les Qu\u00e9b\u00e9cois \u00e0 tirer un trait sur leur fournisseur Internet pour choisir EBOX. Les deux messages de 15 secondes mettent en sc\u00e8ne un client insatisfait qui prend plaisir \u00e0 recevoir des factures sal\u00e9es et ren\u00e9gocier des prix \u00e0 la baisse aupr\u00e8s de son fournisseur, t\u00e2che g\u00e9n\u00e9ralement p\u00e9nible pour tout client.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58290\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dentsubos-lance-la-premiere-campagne-televisee-debox\/\"  data-item_title=\"Dentsubos lance la premi\u00e8re campagne t\u00e9l\u00e9vis\u00e9e d&#039;Ebox\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/08\/ebox-1024x648.png\"  data-item_date=\"2018-08-29T10:22:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":58291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[381,434,186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58290"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=58290"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58290\/revisions"}],"predecessor-version":[{"id":58292,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58290\/revisions\/58292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/58291"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=58290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=58290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=58290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}