{"id":58546,"date":"2018-09-10T11:24:27","date_gmt":"2018-09-10T15:24:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=58546"},"modified":"2018-09-10T11:24:27","modified_gmt":"2018-09-10T15:24:27","slug":"tank-concoit-une-serie-de-capsules-video-pour-faire-connaitre-le-grand-sentier","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tank-concoit-une-serie-de-capsules-video-pour-faire-connaitre-le-grand-sentier\/","title":{"rendered":"Tank con\u00e7oit une s\u00e9rie de capsules vid\u00e9o pour faire conna\u00eetre le Grand Sentier"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-58547\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Grand-sentier-300x203.png\" alt=\"\" width=\"736\" height=\"498\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Grand-sentier-300x203.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Grand-sentier.png 594w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">10 septembre 2018<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Afin de faire conna\u00eetre au grand public le territoire que traverse Le Grand Sentier et ce qu\u2019il repr\u00e9sente pour ses usagers, l\u2019organisme qui en est responsable a mandat\u00e9 son agence, <a href=\"http:\/\/tank.ca\/\" target=\"_blank\" rel=\"noopener\">TANK<\/a>, pour cr\u00e9er une campagne de notori\u00e9t\u00e9 Web.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Articul\u00e9e autour du th\u00e8me \u00ab\u00a0Un lien profond\u00a0\u00bb, la premi\u00e8re offensive de cette campagne pancanadienne, men\u00e9e du 31\u00a0ao\u00fbt au 10\u00a0octobre, comporte cinq capsules Web qui pr\u00e9sentent l\u2019histoire de divers utilisateurs du Sentier. Cette premi\u00e8re phase de la campagne de notori\u00e9t\u00e9 con\u00e7ue pour la nouvelle plateforme de communication du Grand Sentier est appuy\u00e9e par des banni\u00e8res Web et une strat\u00e9gie exploitant les m\u00e9dias sociaux.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/iR7N4hZxry4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">Le Grand Sentier est un r\u00e9seau de pistes multiusages totalisant 24\u00a0000\u00a0km am\u00e9nag\u00e9es d\u2019un bout \u00e0 l\u2019autre du Canada gr\u00e2ce \u00e0 l\u2019aide de partenaires, de donateurs et des divers paliers gouvernementaux. L\u2019organisme responsable a maintenant pour mission d\u2019am\u00e9liorer et de prolonger le Sentier.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jM1kR7xp778\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Maintenant que le Grand Sentier est achev\u00e9, notre but est de le faire conna\u00eetre \u00e0 tous afin que le plus grand nombre de personnes puisse d\u00e9couvrir, utiliser et appr\u00e9cier ce tr\u00e9sor national\u00a0\u00bb, souligne Danielle\u00a0St-Aubin, vice-pr\u00e9sidente au marketing et aux communications du Grand Sentier.<\/span><\/p>\n<\/blockquote>\n<p class=\"p4\"><span class=\"s1\">Cette initiative fait suite \u00e0 la campagne de financement et au d\u00e9voilement, \u00e0 l\u2019automne\u00a02016, de la nouvelle image de marque du Grand Sentier cr\u00e9\u00e9e par TANK.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/lEMkPeH8uJU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/1uRnKIuBr1I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/sJVIZEUtUoA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s2\">Annonceur\u00a0: Le Grand Sentier \u2014 <\/span><span class=\"s1\">Danielle\u00a0St-Aubin, J\u00e9r\u00e9mie\u00a0Gabourg<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agence\u00a0: TANK \u2014 Alexandre\u00a0Gadoua, vice-pr\u00e9sident et directeur de cr\u00e9ation ex\u00e9cutif<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Direction de cr\u00e9ation\u00a0: <\/span><span class=\"s1\">Jean-Fran\u00e7ois\u00a0DaSylva-Larue<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Conception\u00a0: <\/span><span class=\"s1\">Maxime\u00a0Landreville<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisation vid\u00e9o\u00a0: <\/span><span class=\"s3\">Olivier\u00a0Bouchard<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Service-conseil\u00a0: <\/span><span class=\"s3\">Amina\u00a0Ben\u00a0Ameur<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Production\u00a0: ALT \u2014 <\/span><span class=\"s1\">Nicolas\u00a0Fransolet, Luc\u00a0Campeau, J\u00e9r\u00f4me\u00a0Couture<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58546\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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Grand Sentier\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Grand-sentier.png\"  data-item_date=\"2018-09-10T11:24:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Afin de faire conna\u00eetre au grand public le territoire que traverse Le Grand Sentier et ce qu\u2019il repr\u00e9sente pour ses usagers, l\u2019organisme qui en est responsable a mandat\u00e9 son agence, TANK, pour cr\u00e9er une campagne de notori\u00e9t\u00e9 Web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58546\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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