{"id":58779,"date":"2018-09-18T10:56:32","date_gmt":"2018-09-18T14:56:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=58779"},"modified":"2018-09-18T10:56:32","modified_gmt":"2018-09-18T14:56:32","slug":"ogilvy-signe-la-nouvelle-campagne-de-la-la-fondation-jasmin-roy-sophie-desmarais","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-signe-la-nouvelle-campagne-de-la-la-fondation-jasmin-roy-sophie-desmarais\/","title":{"rendered":"Ogilvy signe la nouvelle campagne de la La Fondation Jasmin Roy Sophie Desmarais"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-58780\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-300x161.png\" alt=\"\" width=\"783\" height=\"420\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-300x161.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-768x412.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-1024x549.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy.png 1365w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/p>\n<p><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">18 septembre 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Ogilvy vient de signer la toute nouvelle offensive publicitaire pour la Fondation Jasmin Roy Sophie Desmarais. Sous le th\u00e8me, <i>S\u2019ouvrir aux autres et \u00eatre positif, c\u2019est bon pour soi<\/i>, la campagne vise \u00e0 faire prendre conscience de l\u2019importance d\u2019adopter de saines habitudes de vie \u00e9motionnelles et relationnelles pour contrer l\u2019intimidation.<\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\"><i>Apr\u00e8s bien des ann\u00e9es de r\u00e9flexion, la Fondation est d\u00e9sormais convaincue que pour contrer les probl\u00e8mes de violence, d\u2019intimidation et de sant\u00e9 mentale en milieu \u00e9ducatif et dans la soci\u00e9t\u00e9 en g\u00e9n\u00e9rale, le Qu\u00e9bec doit d\u00e9sormais se doter d\u2019une politique pour faire la promotion des saines habitudes de vie \u00e9motionnelles et relationnelles, <\/i>a affirm\u00e9<i> <\/i>Jasmin Roy pr\u00e9sident de la Fondation Jasmin Roy Sophie Desmarais. <i>La campagne que nous lan\u00e7ons aujourd\u2019hui est un premier pas dans cette direction<\/i>.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p6\"><span class=\"s1\">R\u00e9solument tourn\u00e9e vers les jeunes et leur r\u00e9alit\u00e9, la campagne cr\u00e9\u00e9e par Ogilvy pr\u00e9sente deux publicit\u00e9s. Dans la premi\u00e8re, on a demand\u00e9 \u00e0 un gar\u00e7on de se m\u00ealer \u00e0 d\u2019autres jeunes dans son nouveau quartier. Personne n\u2019est venu lui parler.<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Le lendemain, on l\u2019a install\u00e9 dans un \u00e9cran g\u00e9ant interactif et tout le monde est venu lui parler. La Fondation voulait ainsi d\u00e9montrer qu\u2019avec l\u2019av\u00e8nement des nouvelles technologies dans notre quotidien, nous n\u00e9gligeons souvent les personnes qui nous entourent.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/xhNXK13Htpw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p6\"><span class=\"s1\">Dans la deuxi\u00e8me vid\u00e9o, on a demand\u00e9 \u00e0 des adolescents d\u2019intimider une jeune fille dans un panneau interactif tandis que celle-ci r\u00e9pondait syst\u00e9matiquement par des propos bienveillants. Tous les jeunes qui ont tent\u00e9 l\u2019exp\u00e9rience ont chang\u00e9 leur comportement et remerciaient m\u00eame la jeune fille qui les complimentait. Il a en effet \u00e9t\u00e9 prouv\u00e9 que de d\u00e9construire les propos d\u00e9sobligeants par du positif en utilisant des compliments change le comportement n\u00e9gatif des gens qui nous insultent. \u00catre positif avec les autres c\u2019est aussi bon pour soi.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/A1U-3RdLe70\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p6\"><span class=\"s1\">Cette campagne comportera plusieurs volets, dont une campagne publicitaire sur le grand r\u00e9seau TVA et sur le Web. <\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-signe-la-nouvelle-campagne-de-la-la-fondation-jasmin-roy-sophie-desmarais\/\"  data-item_title=\"Ogilvy signe la nouvelle campagne de la La Fondation Jasmin Roy Sophie Desmarais\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-1024x549.png\"  data-item_date=\"2018-09-18T10:56:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy vient de signer la toute nouvelle offensive publicitaire pour la Fondation Jasmin Roy Sophie Desmarais. Sous le th\u00e8me, S\u2019ouvrir aux autres et \u00eatre positif, c\u2019est bon pour soi, la campagne vise \u00e0 faire prendre conscience de l\u2019importance d\u2019adopter de saines habitudes de vie \u00e9motionnelles et relationnelles pour contrer l\u2019intimidation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-signe-la-nouvelle-campagne-de-la-la-fondation-jasmin-roy-sophie-desmarais\/\"  data-item_title=\"Ogilvy signe la nouvelle campagne de la La Fondation Jasmin Roy Sophie Desmarais\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Ogilvy-1024x549.png\"  data-item_date=\"2018-09-18T10:56:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":58780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[283],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58779"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=58779"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58779\/revisions"}],"predecessor-version":[{"id":58781,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/58779\/revisions\/58781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/58780"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=58779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=58779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=58779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}