{"id":58937,"date":"2018-09-20T11:48:05","date_gmt":"2018-09-20T15:48:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=58937"},"modified":"2018-09-20T11:48:05","modified_gmt":"2018-09-20T15:48:05","slug":"camden-signe-une-premiere-collaboration-avec-essilor-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-une-premiere-collaboration-avec-essilor-canada\/","title":{"rendered":"Camden signe une premi\u00e8re collaboration avec Essilor Canada"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-58938\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Camden-300x152.png\" alt=\"\" width=\"868\" height=\"440\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Camden-300x152.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Camden.png 567w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">20 septembre 2018<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">Le bureau montr\u00e9alais de Camden a r\u00e9alis\u00e9 une campagne enti\u00e8rement int\u00e9gr\u00e9e afin de promouvoir la gamme de verres Eyezen<\/span><span class=\"s2\"><sup>MC<\/sup><\/span><span class=\"s1\"> pour son nouveau client Essilor Canada, sous le th\u00e8me \u00ab Nettement mieux \u00bb.<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"> Ces verres ont pour fonction de r\u00e9pondre aux diff\u00e9rents enjeux li\u00e9s \u00e0 la vie connect\u00e9e, car l\u2019usage prolong\u00e9 des \u00e9crans provoque la fatigue des yeux ou peut \u00eatre \u00e0 l\u2019origine de migraines, de troubles du sommeil et douleurs posturales.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Dans le cadre de cette premi\u00e8re collaboration, Camden a r\u00e9alis\u00e9 diff\u00e9rents outils de communication destin\u00e9s aux professionnels de la vue ainsi qu\u2019\u00e0 leurs patients dans les salles d\u2019attente. L\u2019agence a \u00e9galement mis de l\u2019avant une strat\u00e9gie num\u00e9rique compl\u00e8te destin\u00e9e \u00e0 la population, qui comprenait entre autres une planification de contenus pour les r\u00e9seaux sociaux, un concours et un <i>quiz<\/i> ludique.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Mathieu B\u00e9dard, pr\u00e9sident chez Camden : \u00ab Nous sommes particuli\u00e8rement fiers de compter Essilor Canada parmi nos clients. Cette collaboration s\u2019inscrit dans notre volont\u00e9 de contribuer \u00e0 l\u2019essor de clients qui savent tirer profit de notre int\u00e9gration compl\u00e8te de services \u00e0 l\u2019interne, notamment notre expertise pointue en marketing num\u00e9rique et notre cr\u00e9ation \u00e0 la source dans les deux langues. \u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Cr\u00e9dits:<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Client : Essilor Canada<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction de cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Service-conseil : Virginie Testaud<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction francophone : David Fuenz<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction anglophone : Susannah Rubin<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction artistique : Didier Plantard<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Design : Ann Rioux<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Int\u00e9gration : Danny Southern<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Gestion num\u00e9rique : Na\u00efma Benbrick<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Animation de communaut\u00e9 : Yara El-Soueidi<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Assurance qualit\u00e9 : Christiane Rioux<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_58937\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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