{"id":59032,"date":"2018-09-26T07:00:46","date_gmt":"2018-09-26T11:00:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59032"},"modified":"2018-09-25T22:35:52","modified_gmt":"2018-09-26T02:35:52","slug":"loffice-du-tourisme-de-quebec-devoile-sa-nouvelle-marque-signee-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/loffice-du-tourisme-de-quebec-devoile-sa-nouvelle-marque-signee-cossette\/","title":{"rendered":"L\u2019Office du tourisme de Qu\u00e9bec d\u00e9voile sa nouvelle marque, sign\u00e9e Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-59033\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/OTQ-marque_brand-300x183.jpg\" alt=\"\" width=\"761\" height=\"464\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/OTQ-marque_brand-300x183.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/OTQ-marque_brand-1024x626.jpg 1024w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">26 septembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/cossette.com\/\" target=\"_blank\" rel=\"noopener\">Cossette<\/a><\/span> signe la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.quebecregion.com\/fr\/a-propos-office\/documentation\/nouvelle-marque\/\" target=\"_blank\" rel=\"noopener\">nouvelle marque touristique de la r\u00e9gion de Qu\u00e9bec.<\/a><\/span> L\u2019agence a accompagn\u00e9 l\u2019Office du tourisme de Qu\u00e9bec (OTQ) dans son processus.<\/span> <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La concurrence est vive dans l\u2019industrie touristique et entre les diff\u00e9rentes destinations, dans un march\u00e9 \u00e0 l\u2019\u00e9chelle mondiale. Pour que la r\u00e9gion de Qu\u00e9bec conserve son pouvoir attractif, la destination avait besoin d\u2019une marque distinctive et f\u00e9d\u00e9ratrice, qui refl\u00e8te \u00e0 la fois son h\u00e9ritage et ce qu\u2019elle est devenue.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">La r\u00e9gion de Qu\u00e9bec est une destination aux attraits riches et diversifi\u00e9s. Cr\u00e9er sa nouvelle marque touristique \u00e9tait un projet emballant et une grande source de fiert\u00e9 pour nos gens, d\u2019autant que Cossette a \u00e9t\u00e9 fond\u00e9e \u00e0 Qu\u00e9bec en 1972 et qu\u2019elle y a son si\u00e8ge social <\/span><span class=\"s2\">\u00bb<\/span><span class=\"s1\">, affirme Louis Duchesne, vice-pr\u00e9sident ex\u00e9cutif et directeur g\u00e9n\u00e9ral de Cossette.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Ainsi, tablant sur le positionnement \u00ab Qu\u00e9bec, l\u2019accent d\u2019Am\u00e9rique \u00bb, Cossette a con\u00e7u une identit\u00e9 \u00e0 l\u2019iconographie forte.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/2_ysCiSR5zU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c0 la fois tourelles, montagnes et couronne, seul l\u2019accent aigu tr\u00f4ne sur le logo, \u00e9voquant tour \u00e0 tour le Ch\u00e2teau de Frontenac, l\u2019architecture, la topographie ou le patrimoine de Qu\u00e9bec et de sa r\u00e9gion. Symbole de notre langue fran\u00e7aise, il fait aussi un clin d\u2019\u0153il \u00e0 notre accent chantant. Quant au mot court et \u00e9vocateur \u00abcit\u00e9\u00bb, il ponctue le logo, diff\u00e9renciant avec efficacit\u00e9 la ville de la province pour \u00e9viter toute confusion.<\/span><\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/ce8a8b547a1ebe18accb9d5a8\/images\/7a9980c0-cea3-4ba9-9c4b-5a5bafcfd757.png\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">La marque a \u00e9t\u00e9 d\u00e9voil\u00e9e aux partenaires de l\u2019industrie touristique et fera son entr\u00e9e dans les initiatives de communication de l\u2019OTQ au cours des prochains mois.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0:\u00a0Office du tourisme de Qu\u00e9bec<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie : Nathalie Houde, Louis Duchesne<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation : Barbara Jacques, Serge C\u00f4t\u00e9, Renaud Belles-Isles, Yanick Giroux, Zo\u00e9 Forest Paradis, Jasmin Brochu, Olivier Caron<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Produit : Zo\u00e9 B\u00e9land, Pierre-Antoine Lavoie, Julie Simard, \u00c9lodie Fournier, Joannie Roy<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Infographie : Claude Tardif, Cristina Montabes<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Retouches photos : Ghislain Martineau<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Recherche : Impact Recherche<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : Attraction Qu\u00e9bec<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : Olivier Staub<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Studio Expression<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Musique : Fjord<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59032\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/loffice-du-tourisme-de-quebec-devoile-sa-nouvelle-marque-signee-cossette\/\"  data-item_title=\"L\u2019Office du tourisme de Qu\u00e9bec d\u00e9voile sa nouvelle marque, sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/OTQ-marque_brand-1024x626.jpg\"  data-item_date=\"2018-09-26T07:00:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cossette signe la nouvelle marque touristique de la r\u00e9gion de Qu\u00e9bec. L\u2019agence a accompagn\u00e9 l\u2019Office du tourisme de Qu\u00e9bec (OTQ) dans son processus.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59032\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/loffice-du-tourisme-de-quebec-devoile-sa-nouvelle-marque-signee-cossette\/\"  data-item_title=\"L\u2019Office du tourisme de Qu\u00e9bec d\u00e9voile sa nouvelle marque, sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/OTQ-marque_brand-1024x626.jpg\"  data-item_date=\"2018-09-26T07:00:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[493],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59032"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59032"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59032\/revisions"}],"predecessor-version":[{"id":59036,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59032\/revisions\/59036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59033"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}