{"id":59040,"date":"2018-09-26T09:00:08","date_gmt":"2018-09-26T13:00:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59040"},"modified":"2018-09-26T09:36:40","modified_gmt":"2018-09-26T13:36:40","slug":"couche-tard-rivalise-avec-vos-voisins-dans-une-campagne-dhavas-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/couche-tard-rivalise-avec-vos-voisins-dans-une-campagne-dhavas-montreal\/","title":{"rendered":"Couche-Tard rivalise avec vos voisins, dans une campagne d&rsquo;Havas Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-59041\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas-300x170.png\" alt=\"\" width=\"651\" height=\"369\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas-300x170.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas-768x434.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas.png 953w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">26 septembre 2018<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\">Couche-Tard cogne \u00e0 votre porte dans sa plus r\u00e9cente campagne t\u00e9l\u00e9, sign\u00e9e Havas Montr\u00e9al.<\/span> <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Avec cette offensive destin\u00e9e \u00e0 un public jeune, principalement diffus\u00e9e pendant XOXO, la nouvelle t\u00e9l\u00e9r\u00e9alit\u00e9 de TVA, Couche-Tard souhaite d\u00e9montrer qu\u2019elle est toujours l\u00e0 pour r\u00e9pondre aux envies subites et aux besoins les plus vari\u00e9s. Havas Montr\u00e9al a donc imagin\u00e9 des sc\u00e8nes de voisinage au d\u00e9nouement inusit\u00e9.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/291543954?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\"><span style=\"font-size: 16px;\">Pour Cynthia Moscato, gestionnaire marketing, Division Qu\u00e9bec Ouest de Couche-Tard, \u00able concept repose sur un <i>insight<\/i> extr\u00eamement clair: qui n\u2019a pas \u00e9t\u00e9 un jour demander du sucre \u00e0 un voisin? L\u2019ex\u00e9cution d\u00e9tourne ce clich\u00e9 tout en transmettant le message que Couche-Tard est comme un voisin qui vous d\u00e9panne \u00e0 toute heure, mais avec une valeur ajout\u00e9e, soit la vari\u00e9t\u00e9 de son offre\u00bb.<\/span> <\/span><\/p>\n<\/blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Client: Cynthia Moscato, Sandrine Paquet, Marie-Catherine B\u00e9land <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Agence: Havas Montr\u00e9al<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction de compte: Ga\u00eblle Cayrol<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Gestion de projet: Audrey B\u00e9dard-Blanchard <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Vice-pr\u00e9sidence, strat\u00e9gie: St\u00e9phane Mailhiot<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Influx cr\u00e9atif: Claudel Rheault<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Vice-pr\u00e9sidence, cr\u00e9ation: Carle Coppens<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Conception-r\u00e9daction: Carle Coppens, Pascal Henrard<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Direction artistique: Luc Brissette<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Production: Marie-Mich\u00e8le Plante<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><span class=\"s1\">Maison de production:\u00a0<\/span><\/span>TVA Acc\u00e8s, Julie Beaudoin<\/li>\n<li class=\"p4\"><span class=\"s1\">R\u00e9alisateur: Yan Giroux<\/span><\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia: M\u00e9dia Experts.<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59040\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/couche-tard-rivalise-avec-vos-voisins-dans-une-campagne-dhavas-montreal\/\"  data-item_title=\"Couche-Tard rivalise avec vos voisins, dans une campagne d&#039;Havas Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas.png\"  data-item_date=\"2018-09-26T09:00:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Couche-Tard cogne \u00e0 votre porte dans sa plus r\u00e9cente campagne t\u00e9l\u00e9, sign\u00e9e Havas Montr\u00e9al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59040\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/couche-tard-rivalise-avec-vos-voisins-dans-une-campagne-dhavas-montreal\/\"  data-item_title=\"Couche-Tard rivalise avec vos voisins, dans une campagne d&#039;Havas Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Havas.png\"  data-item_date=\"2018-09-26T09:00:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[310,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59040"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59040"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59040\/revisions"}],"predecessor-version":[{"id":59055,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59040\/revisions\/59055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59041"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}