{"id":59218,"date":"2018-10-02T10:03:25","date_gmt":"2018-10-02T14:03:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59218"},"modified":"2018-10-02T10:03:44","modified_gmt":"2018-10-02T14:03:44","slug":"kijiji-transforme-son-identite-visuelle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/kijiji-transforme-son-identite-visuelle\/","title":{"rendered":"Kijiji transforme son identit\u00e9 visuelle"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-59224 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2-300x158.png\" alt=\"\" width=\"697\" height=\"367\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2-768x405.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2.png 855w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">2 octobre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Pour la premi\u00e8re fois depuis sa cr\u00e9ation en 2005, Kijiji Canada a compl\u00e8tement transform\u00e9 son identit\u00e9 visuelle. La mise \u00e0 jour survient \u00e0 un moment opportun pour la marque, apr\u00e8s des mois de changements importants de la plateforme et renfor\u00e7ant le leadership de Kijiji comme le site #1 des petites annonces au Canada. La nouvelle identit\u00e9 visuelle sera d\u00e9ploy\u00e9e sur le site web et sur l\u2019application mobile de la marque d\u00e8s le 1er octobre.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les utilisateurs d\u00e9couvriront un logo renouvel\u00e9 offrant un design \u00e9pur\u00e9 et simple, tout en conservant la personnalit\u00e9 originale et amusante de Kijiji. Les caract\u00e8res en pointill\u00e9s repr\u00e9sentent un village de personnes, renfor\u00e7ant l\u2019importance de la communaut\u00e9. Le nouveau logo est un signe de l&rsquo;\u00e9volution de la marque et du produit, respectant visuellement l&rsquo;h\u00e9ritage de la marque que les Canadiens appr\u00e9cient, tout en adoptant une approche plus moderne et avant-gardiste.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Depuis 2005, le comportement d\u2019achat des Canadiens et leurs attentes face \u00e0 leurs exp\u00e9riences d\u2019achats et de ventes ont \u00e9volu\u00e9 et nous savions que Kijiji devait r\u00e9pondre aux besoins de sa communaut\u00e9\u00bb, a affirm\u00e9 Jason Karsh, directeur du marketing chez Kijiji. \u00abToutes les modifications que nous avons apport\u00e9es \u00e0 la plateforme au cours des 18 derniers mois tiennent compte des commentaires de notre communaut\u00e9. Ces am\u00e9liorations consid\u00e9rables des produits nous ont amen\u00e9s \u00e0 repenser la marque que les Canadiens aiment tant, afin de s\u2019aligner \u00e0 son exp\u00e9rience de produits plus \u00e9l\u00e9gante. \u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/A82V62Kvs5c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour mieux servir les communaut\u00e9s canadiennes, Kijiji a ajout\u00e9 de nouvelles fonctionnalit\u00e9s et mises \u00e0 jour sur son march\u00e9 en ligne, notamment:<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00b7<\/span><span class=\"s3\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"s1\">Une refonte de l\u2019ensemble du site pour une exp\u00e9rience utilisateur plus intuitive<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00b7<\/span><span class=\"s3\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"s1\">Des recommandations d&rsquo;achat personnalis\u00e9es<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00b7<\/span><span class=\"s3\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"s1\">Un inventaire plus complet, avec l\u2019introduction de nouvelles voitures et un service d&rsquo;inscription multiple MLS<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00b7<\/span><span class=\"s3\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"s1\">Des outils am\u00e9lior\u00e9s pour les vendeurs, les concessionnaires et les d\u00e9taillants, permettant aux vendeurs d\u2019entrer en contact avec plus d\u2019acheteurs potentiels<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00b7<\/span><span class=\"s3\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"s1\">Une messagerie multiplateforme intuitive pour faciliter les transactions entre acheteurs et vendeurs<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Kijiji a collabor\u00e9 avec sa communaut\u00e9 dynamique d\u2019utilisateurs \u00e0 travers le Canada, acqu\u00e9rant des connaissances en effectuant des recherches aupr\u00e8s d\u2019eux, les invitant \u00e0 son bureau chaque semaine pour effectuer divers tests et compilant les commentaires de tous les canaux de communication de Kijiji. Ces informations ont jou\u00e9 un r\u00f4le primordial pour d\u00e9terminer la mani\u00e8re d\u2019ajouter une touche moderne \u00e0 la plate-forme et son identit\u00e9 visuelle. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019actualisation de la marque \u00e9tait une collaboration entre l\u2019\u00e9quipe interne de Kijiji et l\u2019\u00e9quipe UX ainsi que son agence de r\u00e9f\u00e9rence CloudRaker, qui ont travaill\u00e9 ensemble pour garantir que la marque puisse vivre de mani\u00e8re homog\u00e8ne sur toutes les plateformes en ligne et hors ligne.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-59219 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-300x158.png\" alt=\"\" width=\"492\" height=\"259\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji.png 306w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59218\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/kijiji-transforme-son-identite-visuelle\/\"  data-item_title=\"Kijiji transforme son identit\u00e9 visuelle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2.png\"  data-item_date=\"2018-10-02T10:03:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois depuis sa cr\u00e9ation en 2005, Kijiji Canada a compl\u00e8tement transform\u00e9 son identit\u00e9 visuelle. La mise \u00e0 jour survient \u00e0 un moment opportun pour la marque, apr\u00e8s des mois de changements importants de la plateforme et renfor\u00e7ant le leadership de Kijiji comme le site #1 des petites annonces au Canada. La nouvelle identit\u00e9 visuelle sera d\u00e9ploy\u00e9e sur le site web et sur l\u2019application mobile de la marque d\u00e8s le 1er octobre.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59218\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/kijiji-transforme-son-identite-visuelle\/\"  data-item_title=\"Kijiji transforme son identit\u00e9 visuelle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Kijiji-2.png\"  data-item_date=\"2018-10-02T10:03:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[507,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59218"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59218"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59218\/revisions"}],"predecessor-version":[{"id":59225,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59218\/revisions\/59225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59224"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}