{"id":59233,"date":"2018-10-02T16:43:02","date_gmt":"2018-10-02T20:43:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59233"},"modified":"2018-10-02T16:43:02","modified_gmt":"2018-10-02T20:43:02","slug":"pjj-productions-devient-newmood-un-changement-signe-absolu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pjj-productions-devient-newmood-un-changement-signe-absolu\/","title":{"rendered":"PJJ Productions devient Newmood, un changement sign\u00e9 Absolu"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59240\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07-300x169.jpg\" alt=\"\" width=\"760\" height=\"428\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07.jpg 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">2 octobre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">L\u2019entreprise Newmood , anciennement connue sous le nom de PJJ Productions, a mandate\u0301 l\u2019agence Absolu afin de revoir comple\u0300tement son image de marque. L\u2019offre de service de l\u2019organisation rejoint de\u0301sormais beaucoup plus d\u2019entreprises d\u2019envergure nationale et la concurrence est de plus en plus fe\u0301roce, ce qui a motive\u0301 Newmood a\u0300 solliciter un changement important.<\/span><\/p>\n<p>Afin de donner un nouvel e\u0301lan a\u0300 la marque et au de\u0301veloppement, Absolu a amorce\u0301 une re\u0301flexion approfondie sur le positionnement de Newmood et l\u2019agence a revu comple\u0300tement l\u2019identite\u0301 pour donner a\u0300 l\u2019organisation les moyens de ses ambitions.<\/p>\n<p>Newmood se spe\u0301cialise dans la musique d\u2019ambiance, l\u2019attente te\u0301le\u0301phonique, la messagerie vocale et l\u2019affichage nume\u0301rique. La promesse \u00ab Merveilleusement simple \u00bb, axe\u0301e sur la tranquillite\u0301 d\u2019esprit et la simplicite\u0301 pour ses clients, se traduit par une plateforme graphique e\u0301clate\u0301e et moderne.<\/p>\n<p>Une ambiance de marque merveilleusement simple!<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Apre\u0300s 30 ans d\u2019activite\u0301 dans le domaine, un changement colore\u0301 et rythme\u0301, c\u2019est rafraichissant pour une marque, explique Alex Verville, directeur de cre\u0301ation. Le nouveau nom, compose\u0301 de deux mots, New (nouveaute\u0301) + Mood (ambiance), e\u0301voque parfaitement la philosophie et la simplicite\u0301 de service qui font le succe\u0300s de Newmood. \u00bb<\/span><\/p><\/blockquote>\n<p>En plus de cette nouvelle image de marque, Absolu a re\u0301alise\u0301 l\u2019ensemble des outils de l\u2019entreprise, dont un tout nouveau site web et une vide\u0301o promotionnelle.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/289709219?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59238\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-05-300x169.jpg\" alt=\"\" width=\"882\" height=\"497\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-05-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-05-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-05-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-05.jpg 1600w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-59236\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-03-300x169.jpg\" alt=\"\" width=\"877\" height=\"494\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-03-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-03-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-03-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-03.jpg 1600w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-59235\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-02-300x169.jpg\" alt=\"\" width=\"847\" height=\"477\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-02-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-02-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-02-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-02.jpg 1600w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-59234\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-01-300x169.png\" alt=\"\" width=\"831\" height=\"468\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-01-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-01-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-01-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-01.png 1600w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-59239\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-06-300x169.jpg\" alt=\"\" width=\"834\" height=\"470\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-06-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-06-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-06-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-06.jpg 1600w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Annonceur : Newmood<\/li>\n<li>Agence : Absolu<\/li>\n<li>Direction de compte : Marc-Andre\u0301 Lauzier<\/li>\n<li>Direction de cre\u0301ation : Alex Verville<\/li>\n<li>Strate\u0301gie : Isabelle Be\u0301dard<\/li>\n<li>Service-conseil : Jessica Viel<\/li>\n<li>Direction artistique : William Rioux, Alex Verville<\/li>\n<li>Conception-re\u0301daction : Julianne Beaulieu<\/li>\n<li>Design graphique : William Rioux, Karelle Aubut, Yannick Allen-Larochelle<\/li>\n<li>Strate\u0301gie technologique : Keven Moreau<\/li>\n<li>Programmation : Mathieu Fecteau, Michel Gauthier<\/li>\n<li>Maison de production : Shoot studio<\/li>\n<li>Photographie : Pierre Manning<\/li>\n<li>Productrice : Josiane Roy-He\u0301tu<\/li>\n<li>Re\u0301alisation : Matt Charland<\/li>\n<li>Direction photo : Alexandre Be\u0301lair<\/li>\n<li>Motion design : Simon Potvin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59233\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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son image de marque. L\u2019offre de service de l\u2019organisation rejoint de\u0301sormais beaucoup plus d\u2019entreprises d\u2019envergure nationale et la concurrence est de plus en plus fe\u0301roce, ce qui a motive\u0301 Newmood a\u0300 solliciter un changement important.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59233\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pjj-productions-devient-newmood-un-changement-signe-absolu\/\"  data-item_title=\"PJJ Productions devient Newmood, un changement sign\u00e9 Absolu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Newmood_images-07-1024x576.jpg\"  data-item_date=\"2018-10-02T16:43:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[348],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59233"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59233"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59233\/revisions"}],"predecessor-version":[{"id":59241,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59233\/revisions\/59241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59240"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}