{"id":59416,"date":"2018-10-11T07:00:51","date_gmt":"2018-10-11T11:00:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59416"},"modified":"2018-10-10T17:35:01","modified_gmt":"2018-10-10T21:35:01","slug":"liberte-devoile-son-nouveau-yogourt-skyr-dans-une-campagne-integree-realisee-par-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/liberte-devoile-son-nouveau-yogourt-skyr-dans-une-campagne-integree-realisee-par-cossette\/","title":{"rendered":"Libert\u00e9 d\u00e9voile son nouveau yogourt skyr dans une campagne int\u00e9gr\u00e9e r\u00e9alis\u00e9e par Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59417\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Liberte\u0301-Skyr-FR-300x169.jpg\" alt=\"\" width=\"776\" height=\"437\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Liberte\u0301-Skyr-FR-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Liberte\u0301-Skyr-FR-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Liberte\u0301-Skyr-FR-1024x576.jpg 1024w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">11 octobre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Puisque Libert\u00e9 est la premi\u00e8re grande marque de yogourt \u00e0 lancer un skyr au Canada, la campagne int\u00e9gr\u00e9e vise \u00e0 faire conna\u00eetre le produit et ses caract\u00e9ristiques, tout en invitant les consommateurs \u00e0 en faire l\u2019essai.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u2019origine islandaise, le skyr est un yogourt \u00e0 la texture charnue et cr\u00e9meuse qui s\u2019apparente au yogourt grec. Il s\u2019av\u00e8re toutefois \u00eatre une option moins sucr\u00e9e et plus prot\u00e9in\u00e9e (19\u00a0g de prot\u00e9ines par portion dans le nature) que le yogourt grec pour r\u00e9pondre au d\u00e9sir des Canadiens d\u2019adopter des habitudes alimentaires plus saines. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/W8LIt3-Ti3Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans la continuit\u00e9 de la plateforme de marque prim\u00e9e \u00ab\u00a0Le go\u00fbt Libert\u00e9\u00a0\u00bb, c\u2019est le c\u00f4t\u00e9 attrayant et savoureux du produit qui est d\u2019abord mis de l\u2019avant. Le nouveau yogourt \u00e9tant inspir\u00e9 de l\u2019Islande, ce pays a donc \u00e9t\u00e9 le point de d\u00e9part pour b\u00e2tir l\u2019univers visuel du produit\u00a0: la trame de fond est constitu\u00e9e de paysages saisissants et ponctu\u00e9e de termes islandais.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne de lancement comprend des messages t\u00e9l\u00e9, des banni\u00e8res num\u00e9riques, des habillages de style domination, ainsi que des publicit\u00e9s pr\u00e9vid\u00e9o et dans les m\u00e9dias sociaux. Sur le site web du produit, l\u2019obsession du go\u00fbt Libert\u00e9 est mise de l\u2019avant gr\u00e2ce \u00e0 des tableaux de saveurs pr\u00e9sentant des plats cr\u00e9\u00e9s avec le skyr nature. Plaisirs \u00e0 la fois visuels et gustatifs, ils sont aussi diffus\u00e9s dans les m\u00e9dias sociaux, notamment dans des <i>stories<\/i> sur Instagram, afin d\u2019interpeller et d\u2019inspirer les amoureux de la gastronomie. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Pour ajouter une touche unique \u00e0 la famille de produits Libert\u00e9, le collectif Stand\u00a0Montr\u00e9al a con\u00e7u un emballage dont le design <\/span><span class=\"s2\">refl\u00e8te la simplicit\u00e9 et l\u2019authenticit\u00e9 du produit, tout en se distinguant des codes existants dans l\u2019industrie.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Ainsi, <\/span><span class=\"s1\">le fond bleu glacier, la structure simple et les illustrations originales communiquent la beaut\u00e9 et l\u2019aspect naturels du design d\u2019inspiration nordique. La conception de cette plateforme d\u2019emballage s\u2019inscrit dans la refonte globale qu\u2019a entam\u00e9e Libert\u00e9 avec l\u2019introduction des nouveaux yogourts biologiques au printemps\u00a02018.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FfFKu9S0jLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0:\u00a0General\u00a0Mills (Libert\u00e9)\u00a0&#8211; Fr\u00e9d\u00e9rique\u00a0Delagrave, Jenny\u00a0Chiasson, Marie-Mich\u00e8le\u00a0Lessard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie\u00a0: Simon B\u00e9dard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation\u00a0: Genevi\u00e8ve\u00a0Jannelle, Kimberley\u00a0Neill, Julie\u00a0G\u00e9linas, Antoine\u00a0Cayouette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Produit\u00a0: Jean-Hugo\u00a0Filion, Jacob\u00a0C\u00f4t\u00e9<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">M\u00e9dia\u00a0: Tania\u00a0Stiperski, Annie-Claude\u00a0Lemay, Am\u00e9lie\u00a0Pelletier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production\u00a0: <\/span><span class=\"s3\">Studio <a href=\"http:\/\/lepackshot.com\/\"><span class=\"s4\">Lepackshot.com<\/span><\/a><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation\u00a0: Etienne\u00a0Proulx<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Productrice studio\u00a0: Marie-Jos\u00e9\u00a0Bourassa<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Stylisme culinaire\u00a0: Heidi\u00a0Bronstein<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Postproduction\u00a0: Mels<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Musique et son\u00a0: Cult\u00a0Nation<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photographie\u00a0: Les\u00a0Gar\u00e7ons<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Relations publiques\u00a0: Veritas<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Emballages\u00a0: Collectif Stand\u00a0Montr\u00e9al<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59416\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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