{"id":59461,"date":"2018-10-11T14:52:44","date_gmt":"2018-10-11T18:52:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59461"},"modified":"2018-10-11T14:52:44","modified_gmt":"2018-10-11T18:52:44","slug":"retour-du-concours-du-million-diga-avec-une-campagne-de-sidlee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/retour-du-concours-du-million-diga-avec-une-campagne-de-sidlee\/","title":{"rendered":"Retour du \u00ab\u00a0Concours du Million\u00a0\u00bb d&rsquo;IGA avec une campagne de SidLee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59462\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/IGA-sidlee-300x173.png\" alt=\"\" width=\"659\" height=\"380\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/IGA-sidlee-300x173.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/IGA-sidlee.png 700w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">11 octobre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">IGA annonce le retour de son \u00ab Concours du Million \u00bb dans une campagne conc\u0327ue par Sid Lee qui se de\u0301roule jusqu\u2019au tirage du grand gagnant le 15 novembre 2018.<\/span><\/p>\n<p>Pour cette deuxie\u0300me e\u0301dition, IGA voulait augmenter la notorie\u0301te\u0301 du plus grand concours en e\u0301picerie jamais vu au Que\u0301bec et renforcer l\u2019ide\u0301e que chaque produit participant achete\u0301 donne une chance de gagner un million de dollars, incitant les gens a\u0300 tout faire pour mettre la main sur le produit gagnant.<\/p>\n<p>Ainsi, les achats de tous les jours a\u0300 l\u2019e\u0301picerie reve\u0302tent soudainement un enjeu plus important : un sac de chips n\u2019est plus un simple sac de chips, mais une chance de remporter le concours. Cette deuxie\u0300me lecture a servi de levier cre\u0301atif pour e\u0301laborer la campagne Mettez toutes les chances dans votre panier, annonc\u0327ant le retour du \u00ab Concours du Million \u00bb.<\/p>\n<p>La campagne est de\u0301cline\u0301e en trois messages te\u0301le\u0301 et web de 15 secondes, une vide\u0301o web de 30 secondes, et deux clips audio de 15 secondes qui seront joue\u0301s a\u0300 la radio et en magasin. Tourne\u0301e avec des came\u0301ras de surveillance, la capsule web de 30 secondes met en sce\u0300ne de vrais clients qui, malheureusement, passent a\u0300 co\u0302te\u0301 de leur chance de devenir millionnaires.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits<\/span><\/p>\n<ul>\n<li>Client \u2014 Sobeys\/IGA : Carl Pichette, Nancy Champagne, Alexandra Monti, Pierre-Maxime Lamothe, Mathieu He\u0301bert-Thompson<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>Directrice de cre\u0301ation : Julie Desrochers<\/li>\n<li>E\u0301quipe de cre\u0301ation : Jocelyn Goyer, E\u0301tienne The\u0301berge, Mathieu Bouillon, Maxime Jenniss, Christopher Jones<\/li>\n<li>Vice-pre\u0301sidente service-conseil : France Wong<\/li>\n<li>E\u0301quipe service-conseil : Brian Feeny, Noe\u0301mie Martin, Catherine Lussier, Catherine Savoie Sid Lee<\/li>\n<li>Studio: Julie Beaudoin, Ste\u0301phanie Gagne\u0301, Andre\u0301anne Fluet-Chabot<\/li>\n<li>Me\u0301dia : Carat<\/li>\n<li>Production 3D: Bigstudios Audio : BLVD, Fre\u0301de\u0301ric Laurier<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59461\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/retour-du-concours-du-million-diga-avec-une-campagne-de-sidlee\/\"  data-item_title=\"Retour du &quot;Concours du Million&quot; d&#039;IGA avec une campagne de SidLee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/IGA-sidlee.png\"  data-item_date=\"2018-10-11T14:52:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IGA annonce le retour de son \u00ab Concours du Million \u00bb dans une campagne conc\u0327ue par Sid Lee qui se de\u0301roule jusqu\u2019au tirage du grand gagnant le 15 novembre 2018.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59461\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/retour-du-concours-du-million-diga-avec-une-campagne-de-sidlee\/\"  data-item_title=\"Retour du &quot;Concours du Million&quot; d&#039;IGA avec une campagne de SidLee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/IGA-sidlee.png\"  data-item_date=\"2018-10-11T14:52:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[534,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59461"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59461"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59461\/revisions"}],"predecessor-version":[{"id":59463,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59461\/revisions\/59463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59462"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}