{"id":59513,"date":"2018-10-12T10:37:36","date_gmt":"2018-10-12T14:37:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59513"},"modified":"2018-10-12T10:37:36","modified_gmt":"2018-10-12T14:37:36","slug":"les-vins-arista-font-de-nouveau-equipe-avec-pigeon-pour-le-lancement-dune-nouvelle-gamme","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-vins-arista-font-de-nouveau-equipe-avec-pigeon-pour-le-lancement-dune-nouvelle-gamme\/","title":{"rendered":"Les vins Arista font de nouveau \u00e9quipe avec Pigeon pour le lancement d&rsquo;une nouvelle gamme"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59514\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Pigeon-vin-300x156.png\" alt=\"\" width=\"727\" height=\"378\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Pigeon-vin-300x156.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Pigeon-vin-768x400.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Pigeon-vin.png 922w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">12 octobre 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\"><a style=\"color: #000080;\" href=\"https:\/\/vinsarista.com\/\"><span class=\"s2\"><span style=\"color: #3366ff;\">Vins Arista<\/span><\/span><\/a>, une division de <a style=\"color: #000080;\" href=\"https:\/\/www.lassonde.com\/fr\/\"><span class=\"s2\"><span style=\"color: #3366ff;\">Lassonde<\/span><\/span><\/a>, ajoute deux vins bi-c\u00e9pages \u00e0 sa gamme-concept <i>Vivre dans la nuit.\u00a0<\/i><\/span><span class=\"s1\">Pour partager la bonne nouvelle, Vins Arista a fait appel \u00e0 l\u2019agence <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.pigeonbrands.com\/fr\/au-suject-de\"><span class=\"s2\">Pigeon<\/span><\/a><\/span><\/span><span class=\"s2\">,<\/span><span class=\"s1\"> partenaire de longue date, pour le d\u00e9veloppement d\u2019un concept vid\u00e9o s\u2019appuyant sur la reconnaissance visuelle et la musique d\u00e9j\u00e0 pr\u00e9sent\u00e9es au grand public en mai dernier.<\/span><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Notre objectif \u00e9tait de donner continuit\u00e9 \u00e0 la campagne du vin Ros\u00e9 lanc\u00e9e au printemps dernier en poursuivant notre voyage en Italie avec les nouveaux vins rouge et blanc <i>Vivre dans la nuit<\/i>\u00a0\u00bb, explique Olivier Chevillot, directeur de cr\u00e9ation chez Pigeon. \u00ab\u00a0Notre bouteille est mise en valeur dans un univers chaleureux qui passe du rouge au dor\u00e9; un clin d\u2019\u0153il autant \u00e0 nos vins qu&rsquo;aux couleurs de la saison. La dentelle nous fait voyager d\u2019un vignoble en Italie, \u00e0 une promenade en Vespa jusqu\u2019\u00e0 l\u2019image sur la gamme compl\u00e8te de vins <i>Vivre dans la nuit<\/i>. Le tout, toujours au rythme de la chanson du groupe Nuance.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p><span class=\"s1\">Le message t\u00e9l\u00e9 de 15 secondes sera d\u00e9ploy\u00e9 du 8 octobre au 11 novembre 2018 sur les ondes de Radio-Canada (Montr\u00e9al) et de Art TV, ainsi que sur la plateforme web et pre-roll d\u2019ICI Tou.tv. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/2STtyEDiA1Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"s1\">L\u2019introduction des nouveaux vins sera aussi support\u00e9e par un programme de mise en march\u00e9 et mat\u00e9riel de PLV. Les pr\u00e9sentoirs en magasin reprennent le visuel de la campagne t\u00e9l\u00e9 et le slogan DES VINS TOUT EN NUANCES.<\/span><\/p>\n<p><span class=\"s1\">Vins Arista a choisi Massy Forget Langlois relations publiques pour l\u2019accompagner dans la planification et le d\u00e9ploiement d\u2019une campagne de communication ayant pour objectif d\u2019accro\u00eetre la notori\u00e9t\u00e9 de la marque <i>Vivre dans la nuit<\/i> par l\u2019ex\u00e9cution d\u2019initiatives de relations publiques sur les plateformes traditionnelles et num\u00e9riques.<\/span><\/p>\n<blockquote><p><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes fiers de faire d\u00e9couvrir aux Qu\u00e9b\u00e9cois de nouvelles exp\u00e9riences gr\u00e2ce \u00e0 la gamme compl\u00e8te de vins Vivre dans la nuit. Notre \u00e9quipe met en place des efforts pour s\u2019assurer de d\u00e9velopper des vins de qualit\u00e9 pour toute occasion\u00a0\u00bb, affirme Benoit Gosselin Piette, ma\u00eetre de chai chez Vins Arista. \u00ab Quelle meilleure fa\u00e7on d\u2019explorer le go\u00fbt de l\u2019Italie qu\u2019en accueillant les membres de la famille <i>Vivre dans la nuit<\/i>.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Cr\u00e9dits :<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>PIGEON<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Vins Arista \u2013 Maxime Beauchesne, Pascal Lepitre<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: PIGEON<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conseil et strat\u00e9gie\u00a0: St\u00e9phane Crevier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation &#8211; design de marque: Olivier Chevillot<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation- communication\u00a0: Jacinthe Archambault<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Josiane Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Planification m\u00e9dias\u00a0: Isabel Bernier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production\u00a0: Julie Lorazo<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Animation\u00a0: Gimmick Studio<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Musique\u00a0: Music Rights Clearance Inc.<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son\u00a0: BLVD, Fr\u00e9d\u00e9ric Laurier<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>Massy Forget Langlois relations publiques<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Directrice de compte\u00a0: M\u00e9lissa Lapierre-Grano<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Coordonnatrice\u00a0: Christella Massimo<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59513\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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fait appel \u00e0 l\u2019agence Pigeon, partenaire de longue date, pour le d\u00e9veloppement d\u2019un concept vid\u00e9o s\u2019appuyant sur la reconnaissance visuelle et la musique d\u00e9j\u00e0 pr\u00e9sent\u00e9es au grand public en mai dernier.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59513\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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