{"id":59630,"date":"2018-10-15T11:07:45","date_gmt":"2018-10-15T15:07:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59630"},"modified":"2018-10-15T11:07:45","modified_gmt":"2018-10-15T15:07:45","slug":"valentine-mise-sur-lhumour-sur-les-medias-sociaux-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/valentine-mise-sur-lhumour-sur-les-medias-sociaux-avec-lg2\/","title":{"rendered":"Valentine mise sur l&rsquo;humour sur les m\u00e9dias sociaux avec lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59631\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Valentine-300x300.jpg\" alt=\"\" width=\"763\" height=\"763\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Valentine-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Valentine-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Valentine-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Valentine.jpg 960w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 octobre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Depuis quelques jours, Valentine de\u0301ploie sa nouvelle strate\u0301gie sociale en montrant une tonalite\u0301 radicalement assume\u0301e sur sa page Facebook, misant sur son co\u0302te\u0301 audacieux et humoristique, qui sent le moutarde-chou a\u0300 plein nez.<\/span><\/p>\n<p>Le mardi 9 octobre dernier, pour communiquer ce renouveau, Valentine a mis toute la sauce en cognant virtuellement aux portes d\u2019une cinquantaine de pages Facebook d\u2019institutions que\u0301be\u0301coises avec des messages humoristiques et invitants. Ainsi, des marques bien connues de chez nous telles que Que\u0301bon, BMR, Salut Bonjour et la SAQ se sont pre\u0302te\u0301es au jeu avec pour re\u0301sultat des conversations a\u0300 la sauce Valentine.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fvalentineqc%2Fposts%2F1857908270945282&amp;width=500\" width=\"500\" height=\"217\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FquebonQC%2Fposts%2F495723097569112&amp;width=500\" width=\"500\" height=\"191\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FSalutBonjour.tv%2Fposts%2F10155906330006762&amp;width=500\" width=\"500\" height=\"192\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour se de\u0301marquer sur Facebook et chercher l\u2019inte\u0301re\u0302t des plus jeunes, Valentine devait sortir son co\u0302te\u0301 assume\u0301 et montrer qu\u2019elle est capable de mettre tout ce qui faut de moutarde. On s\u2019est donne\u0301 le de\u0301fi de faire passer la communication d\u2019un simple e\u0301change avec les usagers a\u0300 de re\u0301elles conversations presque surre\u0301elles entre des marques \u00bb, expliquent Genevie\u0300ve Langlois et Fre\u0301de\u0301ric Tremblay, codirecteurs de cre\u0301ation, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/lg2.com\" target=\"_blank\" rel=\"noopener\">lg2<\/a><\/span>.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019humour a toujours e\u0301te\u0301 un excellent moyen de connecter avec nos consommateurs. Comme eux, on aime prendre la frite avec un grain de sel ! \u00bb, s\u2019exclame E\u0301lisabeth Simard, directrice marketing, Valentine.<\/span><\/p><\/blockquote>\n<p>Apre\u0300s sa Semaine Sante\u0301 \u2013 cinq conseils en cinq jours pour reprendre son moutarde-chou en main \u2013, plusieurs autres se\u0301ries de contenu sont a\u0300 pre\u0301voir dans les prochains temps sur <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/valentineqc\/\" target=\"_blank\" rel=\"noopener\">la page Facebook de Valentine<\/a>.<\/span><\/p>\n<p>En 2016, Valentine avait proce\u0301de\u0301 a\u0300 la refonte comple\u0300te de son site web corporatif, en version mobile et en ligne. Le nouveau site offre depuis une expe\u0301rience interactive bonifie\u0301e et ludique, gra\u0302ce a\u0300 une navigation ge\u0301ne\u0301rale ame\u0301liore\u0301e, l\u2019ajout de stop motion et de production vide\u0301o et sonore.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 24px; color: #000080;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>CLIENT\u00a0Valentine \u2013 E\u0301lisabeth Simard<\/li>\n<li>VICE-PRE\u0301SIDENCE CRE\u0301ATION &#8211;\u00a0Marc Fortin<\/li>\n<li>DIRECTION CRE\u0301ATION &#8211;\u00a0Genevie\u0300ve Langlois, Fre\u0301de\u0301ric Tremblay<\/li>\n<li>CRE\u0301ATION &#8211; Maude Bourcier-Bouchard, E\u0300ve Landry, Jean-Franc\u0327ois Perreault, Marc-Antoine Valle\u0301e, Marc-Andre\u0301 Towner<\/li>\n<li>STRATE\u0301GIE DE\u00a0CONTENU &#8211;\u00a0Catherine Dorion<\/li>\n<li>CHEF DE CONTENU &#8211;\u00a0Joannie Fredette<\/li>\n<li>GESTION DE COMMUNAUTE\u0301 &#8211; Christophe Dube\u0301, E\u0300veLandry<\/li>\n<li>SERVICE &#8211; CONSEIL &#8211; Kathryne Beaulieu, Karine Farmer<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59630\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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