{"id":59664,"date":"2018-10-15T12:21:30","date_gmt":"2018-10-15T16:21:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59664"},"modified":"2018-10-29T15:17:06","modified_gmt":"2018-10-29T19:17:06","slug":"opto-reseau-et-k72-ajoutent-des-lunettes-sur-mesure-aux-affiches-publicitaires-de-notre-quotidien","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-ajoutent-des-lunettes-sur-mesure-aux-affiches-publicitaires-de-notre-quotidien\/","title":{"rendered":"Opto-R\u00e9seau et K72 ajoutent des  lunettes sur mesure aux affiches publicitaires de notre quotidien"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-59666\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-300x188.jpg\" alt=\"\" width=\"847\" height=\"531\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-768x481.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-1024x642.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse.jpg 2000w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">15 octobre 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\">K72 et Opto-R\u00e9seau s\u2019approprient les affiches publicitaires qui tapissent notre quotidien dans la toute derni\u00e8re campagne de la marque. Elle pr\u00e9sente Marylin, opticienne propri\u00e9taire d\u2019une clinique, qui parcourt Montr\u00e9al et les villes avoisinantes \u00e0 la recherche d\u2019affiches publicitaires. \u00c0 travers les quatre vid\u00e9os, nous la suivons alors qu\u2019elle transforme les affiches en publicit\u00e9s pour Opto-R\u00e9seau. Les mod\u00e8les des enseignes deviennent ses clients, et tous finissent leur consultation avec une nouvelle paire de lunettes sur mesure.<\/span> <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La cr\u00e9ation table sur l\u2019expertise des opticiens d\u2019Opto-R\u00e9seau : leur capacit\u00e9 \u00e0 analyser les traits et la forme d\u2019un visage afin de proposer la paire de lunettes parfaite.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LMDBCdPC1D0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\"><span style=\"font-size: 16px;\">Il y a des raisons morphologiques qui expliquent pourquoi une paire de lunettes convient ou non \u00e0 un visage, indique Annick Beauchemin, directrice marketing chez Opto-R\u00e9seau, et les conna\u00eetre c\u2019est l\u2019essence m\u00eame de notre expertise. C\u2019est entre autres ce qui nous diff\u00e9rencie de nos comp\u00e9titeurs. Ce projet est en quelque sorte une d\u00e9claration officielle de notre engagement envers nos clients. \u00bb<\/span> <\/span><\/p>\n<\/blockquote>\n<p class=\"p4\"><span class=\"s1\">Pour Simon Beaudry, directeur de la cr\u00e9ation de K72, le fait de prendre possession des publicit\u00e9s d\u2019un concurrent et d\u2019autres annonceurs repr\u00e9sente \u00ab un moyen de communiquer tr\u00e8s direct, super efficace. Avec ces cr\u00e9ations, Opto-R\u00e9seau d\u00e9montre sa qualit\u00e9 diff\u00e9renciatrice tout en faisant preuve d\u2019audace. Cela fait aussi honneur \u00e0 l\u2019identit\u00e9 de l\u2019agence. \u00bb <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">La campagne vivra en ligne sur diff\u00e9rentes plateformes num\u00e9riques et sociales. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-59667\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Duceppe-300x188.jpg\" alt=\"\" width=\"688\" height=\"431\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Duceppe-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Duceppe-768x481.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Duceppe-1024x641.jpg 1024w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-59665\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Shrek-300x188.jpg\" alt=\"\" width=\"701\" height=\"439\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Shrek-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Shrek-768x481.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Shrek-1024x642.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-Shrek.jpg 2000w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">Annonceur: Opto-R\u00e9seau<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Clientes : Christine Breton, Annick Beauchemin, Audrey Dufresne, Marie-Pier Beauregard<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Agence: K72<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction de cr\u00e9ation: Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Conception-r\u00e9daction: \u00a0Gabriel Allaire, Mathieu Roy<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction artistique: Jean-Nicolas Duval, Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Service conseil : Nathalie Quirion, Charles Filfe<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Production: Rom\u00e9o &amp; Fils: <\/span><span class=\"s3\">\u00a0<\/span><span class=\"s1\">Martin Henri<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Direction de production: <\/span><span class=\"s1\">Jessica Poirier, Catherine Lemieux<\/span><\/li>\n<li class=\"p5\"><span class=\"s3\">Coordination : <\/span><span class=\"s1\">R\u00e9alisation: Mathieu Renoult<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction photo: <\/span><span class=\"s3\">Alex Carignan <\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Direction artistique de plateau:<\/span><span class=\"s3\"> Alexis Johnston<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Montage: Xavier<\/span><span class=\"s3\"> Levesque<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Colorisation: <\/span><span class=\"s1\">Simon Boissonneaux<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Son: Cult Nation \u2013 Th\u00e9o<\/span><span class=\"s3\"> Porcet<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Photographie: Mathieu Renoult<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Retouches photo et animation graphique<\/span><span class=\"s2\">: <\/span><span class=\"s1\">Mathieu Renoult<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">M\u00e9dia : Jungle M\u00e9dia : Alexandra Lafond et Julie Plante, Publicit\u00e9 Affichage sauvage<\/span><\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\">concepteur-r\u00e9dacteur &#8211; Joshua Lessard<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59664\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-ajoutent-des-lunettes-sur-mesure-aux-affiches-publicitaires-de-notre-quotidien\/\"  data-item_title=\"Opto-R\u00e9seau et K72 ajoutent des lunettes sur mesure aux affiches publicitaires de notre quotidien\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-1024x642.jpg\"  data-item_date=\"2018-10-15T12:21:30-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>K72 et Opto-R\u00e9seau s\u2019approprient les affiches publicitaires qui tapissent notre quotidien dans la toute derni\u00e8re campagne de la marque. Elle pr\u00e9sente Marylin, opticienne propri\u00e9taire d\u2019une clinique, qui parcourt Montr\u00e9al et les villes avoisinantes \u00e0 la recherche d\u2019affiches publicitaires. \u00c0 travers les quatre vid\u00e9os, nous la suivons alors qu\u2019elle transforme les affiches en publicit\u00e9s pour Opto-R\u00e9seau. Les mod\u00e8les des enseignes deviennent ses clients, et tous finissent leur consultation avec une nouvelle paire de lunettes sur mesure.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59664\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/opto-reseau-et-k72-ajoutent-des-lunettes-sur-mesure-aux-affiches-publicitaires-de-notre-quotidien\/\"  data-item_title=\"Opto-R\u00e9seau et K72 ajoutent des lunettes sur mesure aux affiches publicitaires de notre quotidien\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Opto-R\u00e9seau-La-Presse-1024x642.jpg\"  data-item_date=\"2018-10-15T12:21:30-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[334,1176,541],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59664"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59664"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59664\/revisions"}],"predecessor-version":[{"id":60098,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59664\/revisions\/60098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59666"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}