{"id":59716,"date":"2018-10-16T17:31:33","date_gmt":"2018-10-16T21:31:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59716"},"modified":"2018-10-16T17:31:33","modified_gmt":"2018-10-16T21:31:33","slug":"navalez-pas-nimporte-quoi-grace-a-exceldor-et-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/navalez-pas-nimporte-quoi-grace-a-exceldor-et-cossette\/","title":{"rendered":"N\u2019avalez pas n\u2019importe quoi gr\u00e2ce \u00e0 Exceldor et Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-59717 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet-300x157.png\" alt=\"\" width=\"652\" height=\"341\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet.png 860w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">15 octobre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Tenez-vous le pour dit, la v\u00e9rit\u00e9 a meilleur go\u00fbt. Dans sa toute nouvelle plateforme de communication r\u00e9alis\u00e9e par Cossette, Exceldor invite les consommateurs \u00e0 d\u00e9celer les v\u00e9rit\u00e9s cach\u00e9es dans leur quotidien, qu\u2019il soit question de d\u00e9jouer les fausses excuses qu\u2019on leur pr\u00e9sente ou de choisir du vrai bon poulet.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tablant sur l\u2019effet de surprise et une bonne touche d\u2019humour, la nouvelle plateforme <i>N&rsquo;avalez pas n&rsquo;importe quoi <\/i>d\u2019Exceldor<i> <\/i>place les produits de volaille de la marque au coeur des communications et s\u2019inspire directement de leurs attributs, soit leur go\u00fbt, leur qualit\u00e9 sup\u00e9rieure et leur authenticit\u00e9.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/WyigbCDjopA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Sachant que les Qu\u00e9b\u00e9cois sont de plus en plus pr\u00e9occup\u00e9s et int\u00e9ress\u00e9s par ce qu&rsquo;ils mettent dans leur assiette, nous voulions rappeler l&rsquo;importance de choisir de vrais bons produits en invitant les consommateurs \u00e0 prendre le temps de se questionner sur leurs choix \u00e0 l\u2019\u00e9picerie. Nous tenions \u00e0 positionner clairement nos produits pour mettre de l\u2019avant leur qualit\u00e9 et leur go\u00fbt dans un contexte o\u00f9 l&rsquo;alimentation se complexifie \u00bb, explique Isabelle Drouin,\u00a0vice-pr\u00e9sidente communication, marketing et innovation chez Exceldor<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3Gtu9YCF3gA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne comprend trois messages t\u00e9l\u00e9 et web de 15 secondes ainsi que des publicit\u00e9s imprim\u00e9es et web contextualis\u00e9es, notamment dans la section horoscope du Journal de Qu\u00e9bec et \u00e0 l\u2019\u00e9mission <i>L\u2019Arbitre<\/i> diffus\u00e9e sur les ondes de V. Elle sera en march\u00e9 jusqu\u2019\u00e0 la mi-novembre et sera suivie d\u2019un nouveau message pour le temps des F\u00eates.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jcZseSEPxLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s2\">Annonceur\u00a0:\u00a0Exceldor &#8211; <\/span><span class=\"s1\">Isabelle Drouin, Elodie Fournier, Caroline Matte<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Strat\u00e9gie : <\/span><span class=\"s1\">Hugo Fournier, Martina Djogo<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Cr\u00e9ation : <\/span><span class=\"s1\">S\u00e9bastien Forget, Yvon Brossard, Sonia Girouard<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\">Produit : <\/span><span class=\"s1\">Zo\u00e9 B\u00e9land, Justine Gagn\u00e9, <\/span><span class=\"s3\">Catherine Houde<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/li>\n<li class=\"p6\"><span class=\"s4\">M\u00e9dia : <\/span><span class=\"s1\">Jos\u00e9e Otis<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : <\/span><span class=\"s5\">Gorditos<\/span><\/li>\n<li class=\"p5\"><span class=\"s2\"><span class=\"s2\">R\u00e9alisation :\u00a0<\/span><\/span>Louis-Philippe Eno<\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : <\/span><span class=\"s5\">Audio Z<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59716\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/navalez-pas-nimporte-quoi-grace-a-exceldor-et-cossette\/\"  data-item_title=\"N\u2019avalez pas n\u2019importe quoi gr\u00e2ce \u00e0 Exceldor et Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet.png\"  data-item_date=\"2018-10-16T17:31:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tenez-vous le pour dit, la v\u00e9rit\u00e9 a meilleur go\u00fbt. Dans sa toute nouvelle plateforme de communication r\u00e9alis\u00e9e par Cossette, Exceldor invite les consommateurs \u00e0 d\u00e9celer les v\u00e9rit\u00e9s cach\u00e9es dans leur quotidien, qu\u2019il soit question de d\u00e9jouer les fausses excuses qu\u2019on leur pr\u00e9sente ou de choisir du vrai bon poulet.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59716\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/navalez-pas-nimporte-quoi-grace-a-exceldor-et-cossette\/\"  data-item_title=\"N\u2019avalez pas n\u2019importe quoi gr\u00e2ce \u00e0 Exceldor et Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Cossette-pub-poulet.png\"  data-item_date=\"2018-10-16T17:31:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59716"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59716"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59716\/revisions"}],"predecessor-version":[{"id":59719,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59716\/revisions\/59719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59717"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}