{"id":59720,"date":"2018-10-16T17:41:59","date_gmt":"2018-10-16T21:41:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59720"},"modified":"2018-10-16T17:42:28","modified_gmt":"2018-10-16T21:42:28","slug":"la-nouvelle-offensive-de-lentrepot-du-pneu-et-absolu-avant-les-premiers-vrais-flocons","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-offensive-de-lentrepot-du-pneu-et-absolu-avant-les-premiers-vrais-flocons\/","title":{"rendered":"La nouvelle offensive de L&rsquo;Entrep\u00f4t du pneu et Absolu&#8230; avant les premiers (vrais) flocons"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-59721 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-300x169.png\" alt=\"\" width=\"779\" height=\"439\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900.png 1600w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">16 octobre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Avec l\u2019hiver a\u0300 nos portes, l\u2019Entrepo\u0302t du pneu et l\u2019agence Absolu de\u0301voilent la nouvelle offensive publicitaire qui souligne l\u2019arrive\u0301e de la premie\u0300re neige&#8230; premie\u0300re neige qui arrive plus vite qu\u2019on le pense.<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>La plupart des automobilistes attendent la premie\u0300re neige pour changer leurs pneus. La campagne publicitaire a pour objectif d\u2019encourager ces automobilistes a\u0300 ne pas attendre a\u0300 la dernie\u0300re minute pour le faire.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Notre re\u0301action est toujours la me\u0302me lors de la premie\u0300re neige. On se dit tous \u201cAh F***&#8230;!\u201d On a voulu recre\u0301er cette re\u0301action avant que la neige arrive afin de de\u0301clencher un sentiment d\u2019urgence \u00bb, souligne Louis Morissette, strate\u0300ge sur le compte.<\/span><\/p><\/blockquote>\n<p>La campagne utilise donc diverses situations qui nous rappellent l\u2019arrive\u0301e de l\u2019hiver : le premier matin de givre, les premie\u0300res chansons de Noe\u0308l a\u0300 la radio, le premier bulletin me\u0301te\u0301o annonc\u0327ant de grands froids. Sur un ton familier, l\u2019offensive exprime clairement sans censure la re\u0301action des automobilistes.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/291993446?portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Au de\u0301but d\u2019octobre, un stunt publicitaire a e\u0301te\u0301 orchestre\u0301 par l\u2019agence ayant pour but de surprendre quelques automobilistes en cre\u0301ant l\u2019arrive\u0301e d\u2019une premie\u0300re neige sans qu\u2019ils y soient pre\u0301pare\u0301s. Cet e\u0301ve\u0300nement-surprise a atteint pre\u0300s de 50 000 personnes sur les me\u0301dias sociaux depuis sa publication il y a 13 jours.<\/p>\n<p>La campagne publicitaire sera e\u0301galement de\u0301ploye\u0301e en affichage, a\u0300 la radio et en campagne nume\u0301rique.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Annonceur : Entrepo\u0302t du pneu Agence : Absolu<\/li>\n<li>Direction de compte : Jason Monfette<\/li>\n<li>Strate\u0301gie : Louis Morissette<\/li>\n<li>Direction de cre\u0301ation : Jean-Michel Papineau, Nicolas Quaderno<\/li>\n<li>Design graphique : Jacques Vignavong<\/li>\n<li>Service-conseil : Joany Richer, Kessy Bradette<\/li>\n<li>Planification me\u0301dia : Marie-He\u0301le\u0300ne Be\u0301lisle, Audre\u0301e Longtin<\/li>\n<li>Production : Renaud de Repentigny<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59720\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-offensive-de-lentrepot-du-pneu-et-absolu-avant-les-premiers-vrais-flocons\/\"  data-item_title=\"La nouvelle offensive de L&#039;Entrep\u00f4t du pneu et Absolu... avant les premiers (vrais) flocons\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-1024x576.png\"  data-item_date=\"2018-10-16T17:41:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019hiver a\u0300 nos portes, l\u2019Entrepo\u0302t du pneu et l\u2019agence Absolu de\u0301voilent la nouvelle offensive publicitaire qui souligne l\u2019arrive\u0301e de la premie\u0300re neige&#8230; premie\u0300re neige qui arrive plus vite qu\u2019on le pense.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59720\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-offensive-de-lentrepot-du-pneu-et-absolu-avant-les-premiers-vrais-flocons\/\"  data-item_title=\"La nouvelle offensive de L&#039;Entrep\u00f4t du pneu et Absolu... avant les premiers (vrais) flocons\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/EDP_panneau_1600x900-1024x576.png\"  data-item_date=\"2018-10-16T17:41:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[348,229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59720"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59720"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59720\/revisions"}],"predecessor-version":[{"id":59723,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59720\/revisions\/59723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59721"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}