{"id":59785,"date":"2018-10-17T14:27:44","date_gmt":"2018-10-17T18:27:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59785"},"modified":"2018-10-17T14:28:16","modified_gmt":"2018-10-17T18:28:16","slug":"une-deuxieme-annee-de-doublage-pour-lotto-max","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-deuxieme-annee-de-doublage-pour-lotto-max\/","title":{"rendered":"Sid Lee lance une deuxi\u00e8me ann\u00e9e de doublage pour Lotto Max"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-59799\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-300x182.png\" alt=\"\" width=\"925\" height=\"561\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-300x182.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-768x465.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-1024x621.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3.png 1510w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 octobre 2018 <\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Le Lotto Max lance une nouvelle se\u0301rie de messages te\u0301le\u0301 conc\u0327us par Sid Lee, 4 en franc\u0327ais et 2 en anglais, pour annoncer les gros lots des tirages hebdomadaires. <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=41008\">Faisant suite a\u0300 la campagne Doublage lance\u0301e l\u2019an dernier<\/a><\/span>, ces messages pre\u0301sentent de nouvelles sce\u0300nes du quotidien dont le sens est transforme\u0301 par l\u2019ajout de surimpression vocale.<\/span><\/p>\n<p>Cette ide\u0301e d\u2019une re\u0301alite\u0301 banale transforme\u0301e par Lotto Max se retrouve aussi sur La Presse+, dans une page ou\u0300 les lecteurs peuvent transformer un article sur les cretons en article sur le caviar.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-59798\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Loto-max-2-300x212.png\" alt=\"\" width=\"640\" height=\"452\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Loto-max-2-300x212.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Loto-max-2-768x543.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Loto-max-2.png 951w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-59797\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-300x210.png\" alt=\"\" width=\"631\" height=\"442\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-300x210.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-768x537.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max.png 954w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<p>Enfin, une affiche sur les ascenseurs des tours de bureaux invite les travailleurs a\u0300 ne pas rater la chance de gagner le gros lot avec leurs colle\u0300gues.<\/p>\n<p><strong><span style=\"color: #000080;\">CRE\u0301DITS<\/span><\/strong><\/p>\n<ul>\n<li>Annonceur: Loto-Que\u0301bec \u2013 Marie-Claudel Lalonde, Janie The\u0301riault, Martine Adam<\/li>\n<li>Agence: Sid Lee<\/li>\n<li>Direction exe\u0301cutif de cre\u0301ation: Alex Bernier<\/li>\n<li>Cre\u0301ation TV: Mathieu Bouillon, Miriam Rondeau, Layton Wu<\/li>\n<li>Cre\u0301ation (Ascenseur et La Presse+) : Miriam Rondeau, Mathieu Bouillon, Quentin Fachon, Maxime Jenniss, Marie-Miche\u0300le Ayotte<\/li>\n<li>Service-conseil : France Wong, Marie-Julie Cossette, Daphne\u0301e Lortie, Elizabeth Grenier, Jenny Pham<\/li>\n<li>Sid Lee Studio: Marie-Claude Francoeur<\/li>\n<li>Re\u0301alisation: Al Batross Direction photo: Marc Simpson Montage: Carl Munger<\/li>\n<li>Son: La Majeure \u2013 Mathieu Morin Photographe: Thanh Pham<\/li>\n<li>Production imprime\u0301: M&amp;H Planif Me\u0301dia: Sid Lee Media<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59785\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-deuxieme-annee-de-doublage-pour-lotto-max\/\"  data-item_title=\"Sid Lee lance une deuxi\u00e8me ann\u00e9e de doublage pour Lotto Max\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-1024x621.png\"  data-item_date=\"2018-10-17T14:27:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Lotto Max lance une nouvelle se\u0301rie de messages te\u0301le\u0301 conc\u0327us par Sid Lee, 4 en franc\u0327ais et 2 en anglais, pour annoncer les gros lots des tirages hebdomadaires. Faisant suite a\u0300 la campagne Doublage lance\u0301e l\u2019an dernier, ces messages pre\u0301sentent de nouvelles sce\u0300nes du quotidien dont le sens est transforme\u0301 par l\u2019ajout de surimpression vocale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59785\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-deuxieme-annee-de-doublage-pour-lotto-max\/\"  data-item_title=\"Sid Lee lance une deuxi\u00e8me ann\u00e9e de doublage pour Lotto Max\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/loto-max-3-1024x621.png\"  data-item_date=\"2018-10-17T14:27:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59785"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59785"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59785\/revisions"}],"predecessor-version":[{"id":59802,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59785\/revisions\/59802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59799"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}