{"id":59803,"date":"2018-10-17T14:32:28","date_gmt":"2018-10-17T18:32:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59803"},"modified":"2018-10-17T14:32:28","modified_gmt":"2018-10-17T18:32:28","slug":"camden-revoit-le-logo-de-lassonde","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-revoit-le-logo-de-lassonde\/","title":{"rendered":"Camden revoit le logo de Lassonde"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-59804\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Lalonde-300x136.png\" alt=\"\" width=\"922\" height=\"418\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Lalonde-300x136.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Lalonde.png 359w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">17 octobre 2018<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Lassonde a r\u00e9cemment confi\u00e9 \u00e0 l\u2019agence Camden la refonte de son logo. Mais pourquoi modifier une identit\u00e9 visuelle reconnue de tous? La raison est simple : afin qu\u2019elle r\u00e9ponde plus efficacement aux nouvelles r\u00e9alit\u00e9s de son utilisation.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La panoplie de produits sur les tablettes et la pr\u00e9sence de la marque dans les diff\u00e9rents environnements num\u00e9riques, dans les m\u00e9dias, en affichage ext\u00e9rieur et en signal\u00e9tique, ont dict\u00e9 une vision renouvel\u00e9e de ce logo historique.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Plusieurs \u00e9l\u00e9ments ont \u00e9t\u00e9 retouch\u00e9s ou modifi\u00e9s, pour faire en sorte que la nouvelle mouture du logo s\u2019inscrive dans la continuit\u00e9 tout en maximisant son impact et sa lisibilit\u00e9 : retrait du cadre, renforcement des polices de caract\u00e8res ou encore remodelage des diff\u00e9rentes proportions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ces changements, subtils en apparence, auront \u00e9galement pour objectif d\u2019am\u00e9liorer la coh\u00e9sion graphique globale du logo et de faciliter son utilisation ainsi que son int\u00e9gration dans diff\u00e9rents environnements. Didier Plantard, chef design chez Camden :<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Nous \u00e9tions \u00e0 la fois fiers et conscients de notre responsabilit\u00e9 \u00e0 l\u2019\u00e9gard d\u2019une marque si connue et appr\u00e9ci\u00e9e. Une identit\u00e9 visuelle doit \u00e9voluer pour toujours mieux remplir son r\u00f4le principal, soit de permettre une reconnaissance optimale de la marque, peu importe le contexte. Apr\u00e8s plusieurs tests et \u00e9valuations, nous pouvons d\u2019ores et d\u00e9j\u00e0 affirmer que cet exercice est une mission accomplie \u00bb.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Cette collaboration entre Camden et Lassonde s\u2019inscrit dans une relation de longue date entre les deux organisations.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dit<\/b> :<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : Lassonde,\u00a0Stefano Bertolli<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Service-conseil :\u00a0Virginie Testaud et Claude A. Garneau<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Chef design : Didier Plantard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Design : Mathieu Albert<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59803\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-revoit-le-logo-de-lassonde\/\"  data-item_title=\"Camden revoit le logo de Lassonde\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Lalonde.png\"  data-item_date=\"2018-10-17T14:32:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lassonde a r\u00e9cemment confi\u00e9 \u00e0 l\u2019agence Camden la refonte de son logo. Mais pourquoi modifier une identit\u00e9 visuelle reconnue de tous? La raison est simple : afin qu\u2019elle r\u00e9ponde plus efficacement aux nouvelles r\u00e9alit\u00e9s de son utilisation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59803\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-revoit-le-logo-de-lassonde\/\"  data-item_title=\"Camden revoit le logo de Lassonde\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Lalonde.png\"  data-item_date=\"2018-10-17T14:32:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":59804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[529,442,551,552],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59803"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=59803"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59803\/revisions"}],"predecessor-version":[{"id":59805,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/59803\/revisions\/59805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/59804"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=59803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=59803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=59803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}