{"id":59904,"date":"2018-10-22T09:59:26","date_gmt":"2018-10-22T13:59:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=59904"},"modified":"2018-10-22T09:59:26","modified_gmt":"2018-10-22T13:59:26","slug":"plongez-dans-limaginaire-de-lopera-avec-ogilvy","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/plongez-dans-limaginaire-de-lopera-avec-ogilvy\/","title":{"rendered":"Plongez dans l\u2019imaginaire de l\u2019op\u00e9ra avec Ogilvy"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\"><img loading=\"lazy\" class=\"aligncenter  wp-image-59908\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/03_IMAGE_AffichageSauvage_ODM_2018_02-300x193.jpg\" alt=\"\" width=\"797\" height=\"513\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/03_IMAGE_AffichageSauvage_ODM_2018_02-300x193.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/03_IMAGE_AffichageSauvage_ODM_2018_02-768x493.jpg 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>22 octobre 2018<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\">Apr\u00e8s avoir transpos\u00e9 ses \u0153uvres dans la vie de tous les jours lors de ses derni\u00e8res campagnes, l\u2019Op\u00e9ra de Montr\u00e9al mise cette ann\u00e9e sur le monde de l\u2019animation pour pr\u00e9senter sa saison 2018-2019, une offensive sign\u00e9e Ogilvy.<\/span> <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cette nouvelle campagne est le fruit d\u2019une \u00e9troite collaboration entre l\u2019agence, SHED et l\u2019Op\u00e9ra de Montr\u00e9al. L\u2019initiative est n\u00e9e d\u2019une volont\u00e9 commune d\u2019amener la marque ailleurs et de sortir des sentiers battus. Elle va puiser dans des univers visuels \u00e0 mi-chemin entre l&rsquo;illustration et l&rsquo;animation 3D pour b\u00e2tir des ambiances riches et une trame de fond propre \u00e0 chaque spectacle. Une interpr\u00e9tation visuelle des histoires et de la musique, principalement d\u00e9clin\u00e9e en num\u00e9rique.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ioeiD95b4oc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Ainsi, pour l\u2019op\u00e9ra <i>Champion<\/i>, compos\u00e9 par le jazzman Terence Blanchard, on illustre le vrai combat du boxeur champion Emile Griffith, qui acc\u00e8de \u00e0 la c\u00e9l\u00e9brit\u00e9, mais n\u2019en d\u00e9couvre pas moins la solitude suite au combat o\u00f9, dans l&rsquo;ar\u00e8ne, il frappe mortellement son adversaire. <i>Das Rheingold<\/i>, \u0153uvre magistrale de Wagner, est quant \u00e0 elle une v\u00e9ritable parabole de l&rsquo;histoire du monde et une source d&rsquo;inspiration du <i>Seigneur des anneaux<\/i>. Enfin, <i>Rigoletto<\/i>, classique de Giuseppe Verdi, met en sc\u00e8ne la dualit\u00e9 qui s\u2019op\u00e8re entre un bouffon et le duc de Mantoue.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/fni8m3OptoA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">En affichage, des illustrations nous montrent le c\u00f4t\u00e9 tortur\u00e9 et intense de chacun des personnages de la saison. L&rsquo;utilisation franche des couleurs primaires fait ressentir l&rsquo;\u00e9nergie de chaque spectacle. Le studio Pusher a d\u2019ailleurs r\u00e9alis\u00e9 des versions anim\u00e9es des affiches pour donner vie \u00e0 chacun des visuels et montrer que la musique est constamment en mouvance.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-59911\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/06_GIF_ODM_GIF_affiche_champion-169x300.gif\" alt=\"\" width=\"169\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-59910\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/05_GIF_ODM_GIF_affiche_rheingold-169x300.gif\" alt=\"\" width=\"169\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-59909\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/07_GIF_ODM_GIF_affiche_carmen-169x300.gif\" alt=\"\" width=\"169\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p7\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s1\">Client\u00a0: Op\u00e9ra de Montr\u00e9al<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Agence\u00a0: Ogilvy <\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">R\u00e9alisation\u00a0: SHED Montr\u00e9al<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Son\u00a0: Studios Apollo<\/span><\/li>\n<li class=\"p8\"><span class=\"s1\">Animation des affiches\u00a0: Pusher Studio<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_59904\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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