{"id":60007,"date":"2018-10-24T16:48:34","date_gmt":"2018-10-24T20:48:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60007"},"modified":"2018-10-24T16:50:09","modified_gmt":"2018-10-24T20:50:09","slug":"lagence-absolu-signe-une-campagne-de-recrutement-humoristique-pour-transport-gregoire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-absolu-signe-une-campagne-de-recrutement-humoristique-pour-transport-gregoire\/","title":{"rendered":"L&rsquo;agence Absolu signe une campagne de recrutement humoristique pour Transport Gr\u00e9goire"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-60009\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-300x169.jpg\" alt=\"\" width=\"792\" height=\"446\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01.jpg 1600w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">24 octobre 2018<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080; font-size: 20px;\">La pe\u0301nurie de main-d\u2019\u0153uvre e\u0301tant un fle\u0301au bien actuel pour les entreprises, Transport Gre\u0301goire souhaitait mettre en place des actions concre\u0300tes afin d\u2019attirer les camionneurs et de faire rayonner sa marque employeur. L\u2019entreprise a donc mandate\u0301 l\u2019agence Absolu afin de concevoir une campagne de recrutement audacieuse qui se voulait un investissement gagnant sur toute la ligne.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/289397195?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour ge\u0301ne\u0301rer la re\u0301ception de candidatures et mettre a\u0300 l\u2019avant-plan les conditions de travail avantageuses de l\u2019entreprise, il fallait convaincre les camionneurs d\u2019expe\u0301rience de quitter leur emploi actuel pour venir faire carrie\u0300re chez Transport Gre\u0301goire, mentionne Alex Verville, directeur de cre\u0301ation sur le mandat. Absolu a donc cre\u0301e\u0301 un personnage qui repre\u0301sente les candidats recherche\u0301s et qui s\u2019adresse directement a\u0300 eux. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/289393630?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Ainsi est ne\u0301 GREG!<\/p>\n<p>Avec le visage sympathique d\u2019un humoriste de la rele\u0300ve et une tonalite\u0301 re\u0301dactionnelle propre aux camionneurs, il ne restait qu\u2019a\u0300 faire un choix judicieux pour les canaux de communication.<\/p>\n<p>Panneau routier, capsules vide\u0301os mettant en vedette Greg, gestion de communaute\u0301 active sur les me\u0301dias sociaux, et surtout, des camionneurs qui deviennent les meilleurs ambassadeurs a\u0300 l\u2019aide d\u2019outils de recommandation : tous les ingre\u0301dients sont la\u0300 pour faire valoir les be\u0301ne\u0301fices de Transport Gre\u0301goire d\u2019un bout a\u0300 l\u2019autre de la route!<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/289399298?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"column\">\n<p>Outre les 27 000 vues des capsules vide\u0301os et les 5 000 clics vers le site web qui ont contribue\u0301 a\u0300 la notorie\u0301te\u0301 de la marque, la campagne de recrutement a donne\u0301 lieu a\u0300 une mobilisation importante des employe\u0301s de Transport Gre\u0301goire en diminuant de 75 % le taux de roulement. Contribuer au sentiment d\u2019appartenance et a\u0300 la mobilisation d\u2019une e\u0301quipe est un objectif crucial quand vient le temps de travailler une marque employeur.<\/p>\n<p>La campagne multiplateforme va se poursuivre pour une seconde phase qui de\u0301butera a\u0300 l\u2019hiver 2019.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-60010\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-03-300x169.jpg\" alt=\"\" width=\"627\" height=\"353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-03-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-03-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-03-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-03.jpg 1600w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-60011\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-04-300x169.jpg\" alt=\"\" width=\"662\" height=\"373\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-04-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-04-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-04-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-04.jpg 1600w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-60012\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-05-300x169.jpg\" alt=\"\" width=\"621\" height=\"350\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-05-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-05-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-05-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-05.jpg 1600w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits :<\/span><\/p>\n<ul>\n<li>Annonceur : Transport Gre\u0301goire Agence : Absolu<\/li>\n<li>Direction de compte : Jessica Langlois<\/li>\n<li>Direction de cre\u0301ation : Alex Verville<\/li>\n<li>Strate\u0301gie : Marie-Claude Poirier, Marie-Le\u0301a Bilodeau Dion<\/li>\n<li>Direction artistique : William Rioux, Alex Verville<\/li>\n<li>Service-conseil : Jessica Viel<\/li>\n<li>Conception-re\u0301daction : Laurence Casaubon, Jo Cormier<\/li>\n<li>Design graphique : William Rioux<\/li>\n<li>Me\u0301dias sociaux : Vicky Payeur<\/li>\n<li>Photographie : Ben Bruhmuller<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60007\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-absolu-signe-une-campagne-de-recrutement-humoristique-pour-transport-gregoire\/\"  data-item_title=\"L&#039;agence Absolu signe une campagne de recrutement humoristique pour Transport Gr\u00e9goire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-1024x576.jpg\"  data-item_date=\"2018-10-24T16:48:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La pe\u0301nurie de main-d\u2019\u0153uvre e\u0301tant un fle\u0301au bien actuel pour les entreprises, Transport Gre\u0301goire souhaitait mettre en place des actions concre\u0300tes afin d\u2019attirer les camionneurs et de faire rayonner sa marque employeur. L\u2019entreprise a donc mandate\u0301 l\u2019agence Absolu afin de concevoir une campagne de recrutement audacieuse qui se voulait un investissement gagnant sur toute la ligne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60007\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-absolu-signe-une-campagne-de-recrutement-humoristique-pour-transport-gregoire\/\"  data-item_title=\"L&#039;agence Absolu signe une campagne de recrutement humoristique pour Transport Gr\u00e9goire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/TransportGregoire_images-01-1024x576.jpg\"  data-item_date=\"2018-10-24T16:48:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":60009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[348,410,224],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60007"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=60007"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60007\/revisions"}],"predecessor-version":[{"id":60016,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60007\/revisions\/60016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/60009"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=60007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=60007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=60007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}