{"id":60135,"date":"2018-10-31T14:19:13","date_gmt":"2018-10-31T18:19:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60135"},"modified":"2018-10-31T14:19:13","modified_gmt":"2018-10-31T18:19:13","slug":"une-campagne-sous-le-signe-de-la-phobie-pour-loto-quebec-et-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-campagne-sous-le-signe-de-la-phobie-pour-loto-quebec-et-sid-lee\/","title":{"rendered":"Une campagne sous le signe de la phobie pour Loto-Qu\u00e9bec et Sid Lee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-60136\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/sid-lee-halloween-300x118.png\" alt=\"\" width=\"750\" height=\"295\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/sid-lee-halloween-300x118.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/sid-lee-halloween.png 618w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">31 octobre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour l\u2019Halloween, Loto-Que\u0301bec et Sid Lee se sont amuse\u0301s avec des araigne\u0301es afin de promouvoir son nouveau billet a\u0300 gratter Phobie.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/V8ibBKChwXg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L\u2019exe\u0301cution met en vedettes des araigne\u0301es 100 fois plus grandes que nature a\u0300 l\u2019inte\u0301rieur d\u2019un local au- dessus d\u2019un de\u0301panneur. Un re\u0301el cauchemar pour les arachnophobes.<\/p>\n<p>Le tout a e\u0301te\u0301 cre\u0301e\u0301 en filmant de vraies araigne\u0301es dans un vivarium avec un angle tre\u0300s pre\u0301cis. Ensuite, la vide\u0301o a e\u0301te\u0301 projete\u0301e dans trois locaux diffe\u0301rents cre\u0301ant ainsi, avec la bonne perspective, l\u2019effet d\u2019un seul endroit, envahi par trois araigne\u0301es ge\u0301antes.<\/p>\n<p>La campagne Phobie se de\u0301cline aussi en affichage et dans les e\u0301crans des de\u0301panneurs.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits<\/span><\/p>\n<ul>\n<li>Annonceur : Loto-Que\u0301bec \u2013 Janie The\u0301riault, Annie Woang Agence : Sid Lee<\/li>\n<li>Direction de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>Direction de cre\u0301ation : Christopher Jones<\/li>\n<li>Cre\u0301ation : Alexandre Be\u0301land, Alexis Caron-Co\u0302te\u0301<\/li>\n<li>Service-conseil : Noe\u0301mie Martin, Jenny Pham, Marie-Julie Cossette, France Wong Artiste \/ Inspiration : Frederic Van Schoor<\/li>\n<li>Re\u0301alisation : Sud-Ouest &#8211; David Tomassini<\/li>\n<li>Production : Sud-Ouest &#8211; Simon Lavoie \/ Guillaume Bilodeau<\/li>\n<li>Colorisation : Sud-Ouest &#8211; Danny Gagne\u0301 \/ Alexis Lamoureux<\/li>\n<li>Production agence : Marie-Pier Lavoie-Sigouin<\/li>\n<li>Montage : Mathieu Grondin<\/li>\n<li>Son et musique : BLVD \u2013 Olivier Rivard<\/li>\n<li>Araigne\u0301es : Betty, Suzanne et Gary.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60135\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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