{"id":60171,"date":"2018-11-01T10:32:42","date_gmt":"2018-11-01T14:32:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60171"},"modified":"2018-11-01T10:32:42","modified_gmt":"2018-11-01T14:32:42","slug":"le-risque-selon-epargne-placements-quebec-et-ogilvy","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-risque-selon-epargne-placements-quebec-et-ogilvy\/","title":{"rendered":"Le risque selon \u00c9pargne Placements Qu\u00e9bec et Ogilvy"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-60172 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-epargne-300x176.png\" alt=\"\" width=\"857\" height=\"503\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-epargne-300x176.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-epargne-768x451.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-epargne.png 1020w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #999999; font-size: 12px;\"><span class=\"s1\">1<\/span><span class=\"s2\"><sup>er<\/sup><\/span><span class=\"s1\"> novembre 2018<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\" style=\"color: #000080; font-size: 20px;\">\u00c9pargne Placements Qu\u00e9bec a lanc\u00e9, le\u00a015\u00a0octobre dernier, sa nouvelle campagne publicitaire afin de promouvoir les produits d\u2019\u00e9pargne et de retraite qu\u2019elle offre \u00e0 la population.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne vise \u00e0 montrer qu\u2019en mati\u00e8re d\u2019\u00e9pargne, il n\u2019y a aucun risque \u00e0 prendre. \u00c9pargne Placements Qu\u00e9bec se veut ainsi une excellente option pour \u00e9pargner avec des placements garantis \u00e0 100\u00a0% par le gouvernement du Qu\u00e9bec.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FEpargnePlacementsQuebec%2Fvideos%2F320391992123291%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p5\"><span class=\"s1\">La campagne met aussi l\u2019accent sur les diff\u00e9rents produits offerts par \u00c9pargne Placements Qu\u00e9bec, dont les Obligations \u00e0 taux progressif, les Obligations boursi\u00e8res, de m\u00eame que les nouvelles Obligations vertes \u00e0 taux fixe. La campagne rappelle que les produits sont id\u00e9als pour un CELI ou un REER.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FEpargnePlacementsQuebec%2Fvideos%2F683884311997182%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p5\"><span class=\"s1\">Cette ann\u00e9e, l\u2019humour s\u2019est invit\u00e9 dans la livraison du message.<\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\"><i>C\u2019est une \u00e9volution dans le ton qui nous a permis de revigorer la mani\u00e8re de pr\u00e9senter des produits associ\u00e9s \u00e0 la s\u00e9curit\u00e9 tout en pr\u00e9sentant des projets d\u2019\u00e9pargne moins convenus\u00a0\u00bb,<\/i> a comment\u00e9 Hugues Morin, directeur de cr\u00e9ation chez Ogilvy.<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Cette campagne comporte notamment\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s1\">deux messages t\u00e9l\u00e9 de trente\u00a0secondes (CELI ET REER)<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">deux messages radio en anglais de trente\u00a0secondes (CELI et REER)\u00a0;<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">des bandeaux t\u00e9l\u00e9 diffus\u00e9s sur certaines cha\u00eenes sp\u00e9cialis\u00e9es\u00a0;<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">des banni\u00e8res Web\u00a0;<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">deux vid\u00e9os \u00e9ducatives (CELI et REER).<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s4\">Client\u00a0: <\/span><span class=\"s1\">\u00c9pargne Placements Qu\u00e9bec<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Ogilvy<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">R\u00e9alisation\u00a0: Morrison<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Son\u00a0: Studio Apollo<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie m\u00e9dia\u00a0: Marielle Ruelland<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60171\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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