{"id":60282,"date":"2018-11-05T15:03:36","date_gmt":"2018-11-05T20:03:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60282"},"modified":"2018-11-05T15:06:37","modified_gmt":"2018-11-05T20:06:37","slug":"ogilvy-realise-la-campagne-de-la-fondation-de-lhopital-du-sacre-coeur-de-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-realise-la-campagne-de-la-fondation-de-lhopital-du-sacre-coeur-de-montreal\/","title":{"rendered":"Ogilvy r\u00e9alise la campagne de la Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft  wp-image-60289\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-227x300.jpg\" alt=\"\" width=\"383\" height=\"506\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy-227x300.jpg 227w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy.jpg 606w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">5 novembre 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">La\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/fondationhscm.org\/\"><span class=\"s2\">Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al\u00a0(HSCM)<\/span><\/a><\/span>\u00a0a lanc\u00e9 sa campagne de financement. Cr\u00e9\u00e9 par Ogilvy, la campagne met en vedette son ambassadrice, l\u2019animatrice\u00a0P\u00e9n\u00e9lope McQuade. L\u2019offensive se d\u00e9cline autour du th\u00e8me\u00a0Votre signature peut tout changer. La campagne comprend une ex\u00e9cution pour la t\u00e9l\u00e9vision, de la radio, de l\u2019affichage et du web.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Ayant comme objectif d\u2019amasser 35 millions de dollars en cinq ans, cette campagne permettra de financer enti\u00e8rement six projets \u00e0 hauteur de deux \u00e0 dix millions chacun.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les projets en question permettront de cr\u00e9er un centre de canc\u00e9rologie, un centre int\u00e9gr\u00e9 de suppl\u00e9ance r\u00e9nale, un pavillon des cliniques externes et de r\u00e9nover l\u2019unit\u00e9 des bless\u00e9s m\u00e9dullaires, et serviront de d\u00e9clencheurs pour des projets de sant\u00e9 mentale, de recherche et d\u2019enseignement qui auront un impact \u00e9norme dans la vie des patients de\u00a0l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur-de-Montr\u00e9al\u00a0et de leur famille.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00c0 l\u2019aube de son centi\u00e8me anniversaire, en 2026, l\u2019HSCM\u00a0aura ainsi droit \u00e0 une m\u00e9tamorphose permettant \u00e0 son \u00e9quipe de professionnels de la sant\u00e9 passionn\u00e9e et d\u00e9vou\u00e9e d\u2019offrir les meilleurs soins aux patients.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/KVbsiRnG620\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p5\"><span class=\"s1\" style=\"color: #000080;\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s3\">Client\u00a0: <\/span><span class=\"s1\">Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Agence\u00a0: Ogilvy <\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Maison de production : ALT<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">R\u00e9alisateur\u00a0: <\/span><span class=\"s4\">Jean Malek\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60282\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-realise-la-campagne-de-la-fondation-de-lhopital-du-sacre-coeur-de-montreal\/\"  data-item_title=\"Ogilvy r\u00e9alise la campagne de la Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy.jpg\"  data-item_date=\"2018-11-05T15:03:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al\u00a0(HSCM)\u00a0a lanc\u00e9 sa campagne de financement. Cr\u00e9\u00e9 par Ogilvy, la campagne met en vedette son ambassadrice, l\u2019animatrice\u00a0P\u00e9n\u00e9lope McQuade. L\u2019offensive se d\u00e9cline autour du th\u00e8me\u00a0Votre signature peut tout changer. La campagne comprend une ex\u00e9cution pour la t\u00e9l\u00e9vision, de la radio, de l\u2019affichage et du web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60282\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-realise-la-campagne-de-la-fondation-de-lhopital-du-sacre-coeur-de-montreal\/\"  data-item_title=\"Ogilvy r\u00e9alise la campagne de la Fondation de l\u2019H\u00f4pital du Sacr\u00e9-C\u0153ur de Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Ogilvy.jpg\"  data-item_date=\"2018-11-05T15:03:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":60289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60282"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=60282"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60282\/revisions"}],"predecessor-version":[{"id":60300,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60282\/revisions\/60300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/60289"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=60282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=60282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=60282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}