{"id":60381,"date":"2018-11-07T10:13:06","date_gmt":"2018-11-07T15:13:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60381"},"modified":"2018-11-07T10:13:06","modified_gmt":"2018-11-07T15:13:06","slug":"jonathan-drouin-des-canadiens-nomme-mcjoueur-2018","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/jonathan-drouin-des-canadiens-nomme-mcjoueur-2018\/","title":{"rendered":"Jonathan Drouin des Canadiens nomm\u00e9 McJoueur 2018"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-60382\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/McJoueur-Affichage-300x169.jpg\" alt=\"\" width=\"660\" height=\"372\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/McJoueur-Affichage-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/McJoueur-Affichage-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/McJoueur-Affichage-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/McJoueur-Affichage.jpg 1920w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">6 novembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">McDonald&rsquo;s du Canada vient d&rsquo;annoncer le lancement de la promotion McJoueur 2018 mettant en vedette Jonathan Drouin des Canadiens de Montr\u00e9al qui sera le visage de la campagne de cette ann\u00e9e.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne mise sur les articles au menu les plus faciles \u00e0 partager : les Poulet McCroquettes et la sauce Buffalo \u00e9pic\u00e9e offerte seulement pour une dur\u00e9e limit\u00e9e.<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne 360 inclut des messages t\u00e9l\u00e9 de 15 et 30 secondes, des publicit\u00e9s web et pr\u00e9vid\u00e9os de 15 secondes, un film d\u2019une minute et une vid\u00e9o dans les coulisses du tournage, des publicit\u00e9s imprim\u00e9es et sur les r\u00e9seaux sociaux, de l\u2019affichage et un partenariat avec Bell M\u00e9dia.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TrAY-traZAc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Curieusement, m\u00eame si les joueurs de hockey sont bien connus, une fois qu\u2019ils retirent leur \u00e9quipement et leur chandail d\u2019\u00e9quipe, la majorit\u00e9 des gens ne les reconnaissent plus, explique Patrick Michaud, directeur de cr\u00e9ation adjoint chez Cossette. Dans l\u2019ensemble, les gens se sont montr\u00e9s vraiment g\u00e9n\u00e9reux. Certains n\u2019ont pas du tout reconnu Jonathan Drouin, mais ont tout de m\u00eame accept\u00e9 de partager leurs McCroquettes avec lui. \u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0:\u00a0McDonald\u2019s Canada<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie : Michel-Alex Lessard<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation : Patrick Michaud, Ben Duquette, Alex Jutras<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Produit : Chlo\u00e9 Drolet, Val\u00e9rie Lapointe, Samuel Potvin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia\u00a0: OMD Canada<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : Morrison Film<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation et photographie : Jimmi Francoeur<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : Morrison Film<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Studios Apollo<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Relations publiques : Weber Shandwick<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60381\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&rsquo;s du Canada vient d&rsquo;annoncer le lancement de la promotion McJoueur 2018 mettant en vedette Jonathan Drouin des Canadiens de Montr\u00e9al qui sera le visage de la campagne de cette ann\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60381\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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