{"id":60574,"date":"2018-11-14T07:53:51","date_gmt":"2018-11-14T12:53:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60574"},"modified":"2018-11-14T10:38:29","modified_gmt":"2018-11-14T15:38:29","slug":"la-fondation-de-lhgm-presente-sa-campagne-code-vie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-fondation-de-lhgm-presente-sa-campagne-code-vie\/","title":{"rendered":"La Fondation de l&rsquo;HGM pr\u00e9sente sa campagne CODE ViE avec l\u2019agence Bleublancrouge"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-60593\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/IMG_8120-300x169.png\" alt=\"\" width=\"742\" height=\"418\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/IMG_8120-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/IMG_8120-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/IMG_8120-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/IMG_8120.png 1334w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #999999; font-size: 12px;\">14 novembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">La <a style=\"color: #000080;\" href=\"https:\/\/bleublancrouge.us3.list-manage.com\/track\/click?u=56fb32de55a4cf8ab5303c62e&amp;id=53a06c0006&amp;e=4fd6d08b23\"><span class=\"s2\">Fondation de l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al<\/span><\/a> (FHGM) s\u2019est alli\u00e9e avec l\u2019agence <a style=\"color: #000080;\" href=\"https:\/\/bleublancrouge.us3.list-manage.com\/track\/click?u=56fb32de55a4cf8ab5303c62e&amp;id=a2e8359240&amp;e=4fd6d08b23\"><span class=\"s2\">Bleublancrouge<\/span><\/a> afin de d\u00e9velopper une nouvelle campagne de notori\u00e9t\u00e9 bas\u00e9e sur le nouveau positionnement de marque de la fondation CODE ViE.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">CODE ViE s\u2019inspire des termes employ\u00e9s dans les h\u00f4pitaux pour d\u00e9signer une intervention rapide et experte en cas d\u2019urgence. Ainsi, CODE ViE \u00e9voque l\u2019expertise et l\u2019efficacit\u00e9 de la Fondation et des \u00e9quipes m\u00e9dicales, mais \u00e9galement, l\u2019urgence de soutenir la vie\u2009\u00bb, a d\u00e9clar\u00e9 Sylvie Riendeau, directrice, Marketing et Communication, Fondation de l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al (FHGM).<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">La campagne CODE ViE est l\u2019expression tangible de notre engagement \u00e0 fournir un soutien vital aux soins vitaux offerts \u00e0 l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al. Elle vise \u00e0 amasser 100 M$ pour soutenir le travail que font nos m\u00e9decins et notre personnel m\u00e9dical d\u00e9vou\u00e9s afin de sauver des vies\u2009\u00bb, a ajout\u00e9 Jean-Guy Gourdeau, pr\u00e9sident et directeur g\u00e9n\u00e9ral de la FHGM.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/aQ56_MLs2-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Dans un monde o\u00f9 le nombre d\u2019organismes de bienfaisance est \u00e9lev\u00e9, il faut redoubler d\u2019ardeur pour obtenir notre part d\u2019attention du public et des donateurs. Notre campagne CODE ViE est un appel d\u2019urgence \u00e0 toute la communaut\u00e9 afin que l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al puisse continuer d\u2019offrir les meilleurs soins possibles \u00e0 celles et ceux dont la vie a bascul\u00e9\u2009\u00bb, a soulign\u00e9 Sylvie Riendeau, directrice, Marketing et Communication, FHGM.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3giUpQL46nc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">La campagne est bas\u00e9e sur une m\u00e9canique visuelle simple, mais percutante, qui illustre bien que lorsque la vie nous pousse aux limites de nos capacit\u00e9s, elle le fait souvent sans crier gare \u00bb, a expliqu\u00e9 Dominique Bulmer, co-directeur de cr\u00e9ation, Bleublancrouge. \u00ab \u00c0 partir de cette id\u00e9e, nous avons cr\u00e9\u00e9 <a href=\"https:\/\/bleublancrouge.us3.list-manage.com\/track\/click?u=56fb32de55a4cf8ab5303c62e&amp;id=d421a53fd1&amp;e=4fd6d08b23\"><span class=\"s2\">des vid\u00e9os qui seront utilis\u00e9es en m\u00e9dias num\u00e9riques et t\u00e9l\u00e9<\/span><\/a>. \u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/E1El3-acaFM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Quand j\u2019\u00e9tais \u00e9tudiant-athl\u00e8te \u00e0 l\u2019Universit\u00e9 McGill, j\u2019ai pu b\u00e9n\u00e9ficier des meilleurs soins orthop\u00e9diques qu\u2019un patient puisse obtenir \u00e0 l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al. Pour moi, il \u00e9tait naturel de mettre \u00e0 contribution les talents strat\u00e9giques et cr\u00e9atifs de Bleublancrouge afin que d\u2019autres patients puissent \u00e0 leur tour avoir acc\u00e8s aux meilleurs sp\u00e9cialistes et \u00e9quipements de pointe qu\u2019un h\u00f4pital puisse offrir \u00bb, a affirm\u00e9 Dave Gourde, Associ\u00e9, VP M\u00e9dia, Bleublancrouge.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : CODE ViE \u2014 La Fondation de l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Sylvie Riendeau \u2014 Directrice, Marketing et Communication<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Jean-Guy Gourdeau \u2014 Pr\u00e9sident et chef de la direction<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence : Bleublancrouge<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur de cr\u00e9ation : Dominique Bulmer<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisateur : Patrick Boivin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Audrey Gaucher, Julien H\u00e9risson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e8ge : Suzy Truong<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur de production : Laurence \u00c9tienne Hillman<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Productrice : Audrey Filiatrault<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directrice de groupe : Annick Lauzon<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Superviseure de compte : Leah L\u00e9ger<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production et postproduction : BLVD<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60574\"  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data-item_title=\"La Fondation de l&#039;HGM pr\u00e9sente sa campagne CODE ViE avec l\u2019agence Bleublancrouge\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/VIE.png\"  data-item_date=\"2018-11-14T07:53:51-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Fondation de l\u2019H\u00f4pital g\u00e9n\u00e9ral de Montr\u00e9al (FHGM) s\u2019est alli\u00e9e avec l\u2019agence Bleublancrouge afin de d\u00e9velopper une nouvelle campagne de notori\u00e9t\u00e9 bas\u00e9e sur le nouveau positionnement de marque de la fondation CODE ViE.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60574\"  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