{"id":60579,"date":"2018-11-14T08:04:59","date_gmt":"2018-11-14T13:04:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60579"},"modified":"2018-11-14T08:04:59","modified_gmt":"2018-11-14T13:04:59","slug":"les-cpa-sont-plates-la-derniere-campagne-de-dentsubos-pour-les-cpa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-cpa-sont-plates-la-derniere-campagne-de-dentsubos-pour-les-cpa\/","title":{"rendered":"Les CPA sont plates, la derni\u00e8re campagne de DentsuBos pour les CPA"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-60580 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_A_FR-300x169.png\" alt=\"\" width=\"738\" height=\"416\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_A_FR-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_A_FR-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_A_FR-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_A_FR.png 1366w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">14 novembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">DentsuBos vient de signer la derni\u00e8re campagne nationale des CPA (Comptables professionnels agr\u00e9\u00e9s).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Con\u00e7ue par DentsuBos, la strat\u00e9gie vise \u00e0 briser le st\u00e9r\u00e9otype \u00e9cul\u00e9 des CPA gratte-papier, ennuyants, beiges, enferm\u00e9s dans leurs tableaux Excel.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-60582 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_B_FR-300x169.png\" alt=\"\" width=\"616\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_B_FR-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_B_FR-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_B_FR-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_B_FR.png 1368w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Intitul\u00e9e <i>Les CPA sont plates<\/i>, la campagne cr\u00e9ative r\u00e9alis\u00e9e par DentsuBos met en sc\u00e8ne des CPA dans des r\u00f4les audacieux qui d\u00e9fient les conventions. Chaque pi\u00e8ce d\u00e9samorce le mythe sur une note pour le moins cocasse qui d\u00e9montre que les CPA sont, en effet, tout sauf plates.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-60584 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_D_FR-300x169.png\" alt=\"\" width=\"738\" height=\"416\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_D_FR-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_D_FR-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_D_FR-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_D_FR.png 1368w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Le message audacieux renverse le st\u00e9r\u00e9otype du CPA ennuyeux qui leur colle trop souvent \u00e0 la peau, explique S\u00e9bastien Rivest, chef national de la cr\u00e9ation chez DentsuBos. C\u2019est original, \u00e7a brise le moule, et \u00e7a repr\u00e9sente les CPA pour ce qu\u2019ils sont vraiment\u00a0: des gens novateurs, visionnaires, strat\u00e8ges et grands penseurs des affaires et de la soci\u00e9t\u00e9.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">D\u00e9ploy\u00e9e sous diverses formes \u2013 message t\u00e9l\u00e9 de 30 sec., imprim\u00e9 et num\u00e9rique, m\u00e9dias sociaux et vid\u00e9os en ligne sous forme d\u2019entrevues \u2013 l\u2019offensive lanc\u00e9e \u00e0 l\u2019\u00e9chelle nationale met en vedette des CPA inspirants \u00e0 travers le Canada. De futures ex\u00e9cutions sont \u00e0 venir en 2019.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-60585 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_E_FR-300x169.png\" alt=\"\" width=\"664\" height=\"374\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_E_FR-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_E_FR-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_E_FR-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_E_FR.png 1366w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-60586 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_F_FR-300x169.png\" alt=\"\" width=\"685\" height=\"386\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_F_FR-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_F_FR-768x433.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_F_FR-1024x577.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_F_FR.png 1365w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-60583\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_C_FR-300x168.png\" alt=\"\" width=\"735\" height=\"412\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_C_FR-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_C_FR-768x431.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_C_FR-1024x575.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/CPA_OOH_C_FR.png 1368w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080;\"><span class=\"s1\"><b>CR\u00c9DITS<\/b><\/span><span class=\"s1\"><b>\u00a0<\/b><\/span><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Comptables professionnels agr\u00e9\u00e9s (Carol Wilding, Lyne Lortie)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Pr\u00e9sident directeur g\u00e9n\u00e9ral\u00a0: Stephen Kiely<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Chef national de la cr\u00e9ation, DentsuBos\u00a0: S\u00e9bastien Rivest<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Vice-pr\u00e9sidence, DentsuBos\u00a0: Catherine Sicotte, Noel Trinidade<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation associ\u00e9e, DentsuBos\u00a0: Julien Thiry, Michael, Aronson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction, DentsuBos\u00a0: S\u00e9bastien Rivest, Michael Aronson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u00c9quipe cr\u00e9ative\u00a0: Mike Kirkland, Jason Souce<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie\u00a0: Ritchie Emslie<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Service-conseil\u00a0: Andr\u00e9e-Anne Martel, Thibault Etheart, Audrey-Kim Poulin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production d\u2019agence\u00a0: Fanny Quenneville, Vanessa Gervais, Melissa Brisson, Nathalie Mercier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production, Morrison Films\u00a0: Emmanuelle Berube, Olivier Staub, Phillipe Gernier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de photographie\u00a0: Mathieu Elie<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production et post-production, SHED\u00a0: Jos\u00e9e-Anne Choquette, Charles-Etienne Pascal<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Musique, Studio Lamajeure\u00a0: Maxime Navert<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Design sonore, Studio Lamajeure\u00a0: Mathieu Morin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production, Consulat\u00a0: Martine Goyette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Photographie, Consulat\u00a0: John Londono<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60579\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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campagne nationale des CPA (Comptables professionnels agr\u00e9\u00e9s).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60579\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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