{"id":60918,"date":"2018-11-26T16:03:43","date_gmt":"2018-11-26T21:03:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=60918"},"modified":"2018-11-26T10:06:56","modified_gmt":"2018-11-26T15:06:56","slug":"mandat-havas-devient-lagence-de-reference-de-flair-airlines","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mandat-havas-devient-lagence-de-reference-de-flair-airlines\/","title":{"rendered":"[Mandat] Havas devient l\u2019agence de r\u00e9f\u00e9rence de Flair Airlines"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-60920\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1-300x150.jpg\" alt=\"\" width=\"998\" height=\"499\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1.jpg 780w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">26 novembre\u00a02018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Flair Airlines, le transporteur ind\u00e9pendant \u00e0 bas prix au Canada, annonce la nomination de Havas en tant qu\u2019agence de r\u00e9f\u00e9rence. Avec ses bureaux \u00e9tablis \u00e0 Montr\u00e9al et \u00e0 Toronto ainsi que son studio de design La Maison W, l\u2019agence misera sur son expertise en branding, en innovation num\u00e9rique, en cr\u00e9ation et en m\u00e9dia pour propulser les efforts marketing de son nouveau client.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">Le travail que Havas a d\u00e9j\u00e0 commenc\u00e9 \u00e0 accomplir avec notre marque, tant au niveau cr\u00e9atif que strat\u00e9gique, nous porte \u00e0 croire que nous avons tout ce qu\u2019il faut pour transformer notre petite compagnie a\u00e9rienne en un joueur de premier plan, a d\u00e9clar\u00e9 le directeur commercial de Flair, Charles McKee. Gr\u00e2ce \u00e0 ce partenariat, nous sommes persuad\u00e9s que nous deviendrons le transporteur a\u00e9rien de millions de Canadiens qui n\u2019ont pas n\u00e9cessairement les moyens de prendre l\u2019avion actuellement.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Fond\u00e9e en 2005 comme compagnie de nolis\u00e9s, Flair a commenc\u00e9 \u00e0 offrir des vols en tant que transporteur r\u00e9gulier \u00e0 bas prix \u00e0 la fin de 2017. L\u2019entreprise offre aux passagers la possibilit\u00e9 de ne payer que pour les services dont ils ont besoin. <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Le premier mandat confi\u00e9 \u00e0 Havas sera de revoir l\u2019indentit\u00e9 visuelle de Flair pour qu\u2019elle refl\u00eate l\u2019\u00e9tendue de ses services \u00e0 la carte et la simplicit\u00e9 de ses vols \u00e0 bas prix. <\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\"><span style=\"font-size: 16px;\">C\u2019est d\u00e9j\u00e0 une occasion unique de pouvoir travailler avec un transporteur a\u00e9rien, mais ce l\u2019est encore davantage lorsque celui-ci a le d\u00e9sir de faire les choses diff\u00e9remment, affirme Nikolaos Lerakis, directeur g\u00e9n\u00e9ral de la Maison W, le studio de design et de branding d\u2019Havas Montr\u00e9al. Nous voulons mettre l\u2019accent sur l\u2019image de marque et articuler notre communication autour du fait qu\u2019un transporteur a\u00e9rien \u00e0 bas prix est lui aussi susceptible d\u2019offrir une exp\u00e9rience \u00e0 ses passagers.\u00a0\u00bb<\/span> <\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Havas a obtenu le compte suite \u00e0 un processus de s\u00e9lection d\u2019agence lanc\u00e9 par Flair en ao\u00fbt dernier. <\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mandat-havas-devient-lagence-de-reference-de-flair-airlines\/\"  data-item_title=\"[Mandat] Havas devient l\u2019agence de r\u00e9f\u00e9rence de Flair Airlines\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1.jpg\"  data-item_date=\"2018-11-26T16:03:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Flair Airlines, le transporteur ind\u00e9pendant \u00e0 bas prix au Canada, annonce la nomination de Havas en tant qu\u2019agence de r\u00e9f\u00e9rence. Avec ses bureaux \u00e9tablis \u00e0 Montr\u00e9al et \u00e0 Toronto ainsi que son studio de design La Maison W, l\u2019agence misera sur son expertise en branding, en innovation num\u00e9rique, en cr\u00e9ation et en m\u00e9dia pour propulser les efforts marketing de son nouveau client.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_60918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mandat-havas-devient-lagence-de-reference-de-flair-airlines\/\"  data-item_title=\"[Mandat] Havas devient l\u2019agence de r\u00e9f\u00e9rence de Flair Airlines\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/flair1.jpg\"  data-item_date=\"2018-11-26T16:03:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":60920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[310,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60918"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=60918"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60918\/revisions"}],"predecessor-version":[{"id":60921,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/60918\/revisions\/60921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/60920"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=60918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=60918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=60918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}