{"id":61005,"date":"2018-12-13T12:40:59","date_gmt":"2018-12-13T17:40:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61005"},"modified":"2018-12-13T13:33:38","modified_gmt":"2018-12-13T18:33:38","slug":"comment-faire-un-audit-seo-efficace-pour-ameliorer-le-referencement-de-son-site","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-faire-un-audit-seo-efficace-pour-ameliorer-le-referencement-de-son-site\/","title":{"rendered":"Comment faire un audit SEO efficace pour am\u00e9liorer le r\u00e9f\u00e9rencement de son site ?"},"content":{"rendered":"<div id=\"attachment_61472\" style=\"width: 729px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-61472\" loading=\"lazy\" class=\"wp-image-61472\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-300x200.jpg\" alt=\"\" width=\"719\" height=\"479\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-1024x683.jpg 1024w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p id=\"caption-attachment-61472\" class=\"wp-caption-text\"><span style=\"font-size: 12px;\">John Schnobrich \/ Unsplash <\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 12px; color: #999999;\">12 d\u00e9cembre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Tous les mercredis, l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/b2bquotes.com\/fr\/\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/span>, donne son <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">conseil SEO de la semaine<\/a><\/span>. Aujourd&rsquo;hui, plong\u00e9e dans l&rsquo;\u00e9valuation du r\u00e9f\u00e9rencement de son site avec l&rsquo;audit SEO. Voici la m\u00e9thode.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il va de soi qu\u2019il est d\u00e9cevant de voir son site Web descendre dans la liste des r\u00e9sultats de recherche. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette d\u00e9gringolade est un signe que quelque chose ne va pas. Mais quoi exactement\u00a0? Comme cela est souvent difficile \u00e0 \u00e9valuer, il est conseill\u00e9 de faire un audit SEO. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Un audit SEO, c\u2019est quoi\u00a0?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Un audit SEO est l\u2019analyse de votre site Web et de ses diverses composantes. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il contiendra d\u2019abord un portrait de votre site incluant l\u2019\u00e9tat des r\u00e9seaux sociaux, la nature des liens entrants\/sortants et plusieurs autres \u00e9l\u00e9ments. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Deuxi\u00e8mement, l\u2019audit fournit des explications sur les probl\u00e8mes rep\u00e9r\u00e9s sur le site, lesquels peuvent concerner divers aspects comme les sujets abord\u00e9s, l\u2019organisation des contenus et le positionnement sur les mots-cl\u00e9s principaux.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Une fois que les lacunes de votre site ont \u00e9t\u00e9 rep\u00e9r\u00e9es, il est possible d\u2019avoir acc\u00e8s \u00e0 une strat\u00e9gie de r\u00e9f\u00e9rencement, cette derni\u00e8re comprenant plusieurs recommandations pour r\u00e9soudre les probl\u00e8mes observ\u00e9s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Comment faire un audit SEO\u00a0?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De prime abord, mentionnons qu\u2019il est possible de faire soi-m\u00eame un audit avec un outil en ligne qu\u2019il suffit de lancer. Le temps pour ce faire est variable, mais l\u2019analyse compl\u00e8te peut prendre jusqu\u2019\u00e0 50 heures.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour ce travail de longue haleine, employez des logiciels comme <i>Majestic<\/i>, <i>Xenu<\/i> ou <i>Siteliner.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour effectuer l\u2019audit soi-m\u00eame, plusieurs \u00e9l\u00e9ments devront \u00eatre analys\u00e9s (en suivant l\u2019ordre)\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">le r\u00e9f\u00e9rencement du site\u00a0;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">le contr\u00f4le du site\u00a0;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">l\u2019analyse des m\u00e9dias sociaux\u00a0;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">le r\u00e9f\u00e9rencement <i>off-page<\/i>\u00a0;<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">la version mobile de votre site.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Dans le cas o\u00f9 vous ne seriez pas familier avec les outils requis pour effectuer un audit SEO (<i>Google Search Console<\/i>, <i>Xenu <\/i>et autres), faites appel \u00e0 un professionnel. Celui-ci pourra faire l\u2019ensemble du travail et fournir une liste de recommandations.<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Le r\u00e9f\u00e9rencement du site Web<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Parmi les \u00e9l\u00e9ments les plus importants li\u00e9s au r\u00e9f\u00e9rencement, notons la pr\u00e9sence de <b>sous-titres h2 et h3<\/b> afin de structurer les informations sur votre site. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ensuite, les <b>liens entrants<\/b> devront \u00eatre examin\u00e9s. Pointent-ils dans la bonne direction\u00a0? Sont-ils suffisamment pr\u00e9sents\u00a0? Si cela n\u2019est pas le cas, nul doute que votre r\u00e9f\u00e9rencement s\u2019en retrouvera p\u00e9nalis\u00e9. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En ce qui a trait aux <b>liens externes<\/b>, ceux-ci doivent \u00eatre fiables. Afin de r\u00e9aliser un audit sur les liens entrants comme sur les liens sortants, vous pouvez utiliser <i>Xenu<\/i>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De m\u00eame, la<b> pr\u00e9sence de vid\u00e9os et d\u2019images<\/b> est \u00e9galement un facteur auquel vous devez porter attention. Permettant de rompre avec la monotonie d\u2019un texte continu, ils sont essentiels pour accro\u00eetre votre performance de r\u00e9f\u00e9rencement. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mentionnons finalement que la <b>structure g\u00e9n\u00e9rale de votre site<\/b> et sa<b> vitesse de t\u00e9l\u00e9chargement<\/b> doivent \u00eatre analys\u00e9s.<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Le contr\u00f4le du site<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Afin de conna\u00eetre la performance de vos pages, des outils tels que <b><i>Google Search Console<\/i><\/b> et <b><i>Google Analytics<\/i><\/b> sont mis \u00e0 votre disposition. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mais pourquoi performent-elles moins bien\u00a0? Il se peut que votre site soit p\u00e9nalis\u00e9 par Google. <i>Google Search Console<\/i> peut v\u00e9rifier la pr\u00e9sence d\u2019une telle p\u00e9nalit\u00e9 et les raisons qui la motivent.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Google Analytics<\/i>, pour sa part, pourra vous fournir des informations sur la fluctuation du trafic sur votre site.<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>La performance sur les r\u00e9seaux sociaux<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Si le profil de votre site n\u2019est pas compl\u00e9t\u00e9 sur ceux-ci, comblez rapidement les informations manquantes (adresse, nom, objectif de votre site) et mettez-les \u00e0 jour au besoin. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Votre contenu est-il toujours pertinent pour votre public cible\u00a0? Vos liens sont-ils valides\u00a0? Voil\u00e0 autant de pistes de r\u00e9flexion \u00e0 suivre lors de l\u2019analyse de la performance de votre site Web sur les r\u00e9seaux sociaux.<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Le r\u00e9f\u00e9rencement <i>off-site<\/i><\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u00c0 cette \u00e9tape, l\u2019analyse se penchera sur la nature des liens qui pointent en direction de votre site. Ont-ils un lien direct avec votre contenu ? Ont-ils une bonne notori\u00e9t\u00e9 sur le Web ? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Si peu de sites font de liens vers le v\u00f4tre, faites appel \u00e0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=57277\" target=\"_blank\" rel=\"noopener\">des blogueurs invit\u00e9s<\/a>.<\/span> Comme ces derniers publieront du contenu sur votre site Web, ils pourront mettre un lien de votre site sur le leur.<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>La version mobile de votre site<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Sur la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=60207\" target=\"_blank\" rel=\"noopener\">version mobile de votre site Web<\/a><\/span>, vous devez v\u00e9rifier que votre menu soit facile \u00e0 naviguer et \u00e0 lire et que le temps de t\u00e9l\u00e9chargement ne soit pas trop long.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"brdr2\"><\/div>\n<p><em>Retrouvez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?author=79\" target=\"_blank\" rel=\"noopener\">ici tous les conseils SEO de la semaine<\/a><\/span> de l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/b2bquotes.com\" target=\"_blank\" rel=\"noopener\">B2B Quotes<\/a><\/span>, la\u00a0<span class=\"s1\">plateforme de r\u00e9f\u00e9rencement qui aide les entreprises \u00e0 trouver le meilleur fournisseur pour leurs projets web.<\/span><\/em><\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">D&rsquo;autres articles sur le r\u00e9f\u00e9rencement qui pourraient vous int\u00e9resser\u00a0:<\/span><\/p>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=60209\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/Influenceurs-seo.png\" alt=\"Quels sont les 5 influenceurs \u00c3\u00a0 suivre pour rester \u00c3\u00a0 l\u2019affut des nouveaut\u00c3\u00a9s en SEO ? 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 \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=53954\" target=\"_blank\">[Conf\u00c3\u00a9rence] Comment r\u00c3\u00a9ussir \u00c3\u00a0 optimiser son r\u00c3\u00a9f\u00c3\u00a9rencement naturel sur Google ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=53954\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Ne manquez pas non plus\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/formations\/?p=28009&amp;utm_source=Isarta_Infos\" target=\"_blank\" rel=\"noopener\">notre formation<\/a><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">sur le r\u00e9f\u00e9rencement naturel.<\/span><\/p>\n<p><a href=\"https:\/\/isarta.com\/formations\/?p=28009&amp;utm_source=Isarta_Infos\"><img loading=\"lazy\" class=\"aligncenter wp-image-39742\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo-300x199.png\" alt=\"\" width=\"467\" height=\"310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo-300x199.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo.png 359w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61005\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-faire-un-audit-seo-efficace-pour-ameliorer-le-referencement-de-son-site\/\"  data-item_title=\"Comment faire un audit SEO efficace pour am\u00e9liorer le r\u00e9f\u00e9rencement de son site ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-1024x683.jpg\"  data-item_date=\"2018-12-13T12:40:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tous les mercredis, l&rsquo;\u00e9quipe de B2B Quotes, donne son conseil SEO de la semaine. Aujourd&rsquo;hui, plong\u00e9e dans l&rsquo;\u00e9valuation du r\u00e9f\u00e9rencement de son site avec l&rsquo;audit SEO. Voici la m\u00e9thode.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61005\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-faire-un-audit-seo-efficace-pour-ameliorer-le-referencement-de-son-site\/\"  data-item_title=\"Comment faire un audit SEO efficace pour am\u00e9liorer le r\u00e9f\u00e9rencement de son site ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/john-schnobrich-520022-unsplash-1024x683.jpg\"  data-item_date=\"2018-12-13T12:40:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":79,"featured_media":61472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1],"tags":[525,1487,206,213,1488,430],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61005"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61005"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61005\/revisions"}],"predecessor-version":[{"id":61471,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61005\/revisions\/61471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61472"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}