{"id":6119,"date":"2014-07-16T04:55:21","date_gmt":"2014-07-16T08:55:21","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6119"},"modified":"2014-07-16T13:43:02","modified_gmt":"2014-07-16T17:43:02","slug":"les-echos-de-lindustrie-cinq-professionnels-de-la-communication-marketing-du-quebec-parmi-le-groupe-dexperts-formant-le-jury-des-cassies-2015","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-cinq-professionnels-de-la-communication-marketing-du-quebec-parmi-le-groupe-dexperts-formant-le-jury-des-cassies-2015\/","title":{"rendered":"Les \u00c9chos de l&rsquo;industrie: cinq professionnels de la communication marketing du Qu\u00e9bec parmi le groupe d\u2019experts formant le jury des CASSIES 2015"},"content":{"rendered":"<p style=\"color: #000000; text-align: justify;\"><span style=\"font-size: 12pt;\"><b><i><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/menu_logo.gif\"><img loading=\"lazy\" class=\"alignleft wp-image-6117 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/menu_logo.gif\" alt=\"menu_logo\" width=\"176\" height=\"74\" \/><\/a><span style=\"color: #000080;\">Le prestigieux concours CASSIES d\u00e9voile son jury et rappelle la date limite de soumissions de cas du 1er ao\u00fbt 2014.<\/span><\/i><\/b><\/span><\/p>\n<p style=\"color: #000000; text-align: justify;\"><b><span style=\"color: #000080;\">Montr\u00e9al, 15 juillet 2014<\/span> \u2013<\/b>\u00a0Le concours CASSIES, r\u00e9compensant annuellement l\u2019efficacit\u00e9 des campagnes de communication marketing \u00e0 partir d\u2019une \u00e9tude de cas rigoureuse, est heureux d\u2019annoncer la constitution du jury de sa prochaine \u00e9dition. Cinq professionnels du Qu\u00e9bec se retrouvent parmi les treize membres qui formeront le jury cette ann\u00e9e, soit : \u00c9tienne Bastien, vice-pr\u00e9sident, directeur de cr\u00e9ation chez TAM-TAM\\TBWA, Karine Courtemanche, pr\u00e9sidente chez Touch\u00e9!PHD, Marc Giroux, vice-pr\u00e9sident, marketing et communications de Metro, Isabelle Pasquet-Geairon, vice-pr\u00e9sidente, marketing de Keurig Canada et Diane Ridgway-Cross, vice-pr\u00e9sidente ex\u00e9cutive chez Marketel.<\/p>\n<p style=\"color: #000000; text-align: justify;\">Jennifer Davidson, directrice g\u00e9n\u00e9rale de Six Pints Specialty Beer Co. (une division de Molson Coors Canada) aura l\u2019honneur de pr\u00e9sider le jury cette ann\u00e9e. Elle sera appuy\u00e9e dans son mandat par un jury compos\u00e9 de leaders de l\u2019industrie de la communication marketing canadienne issus du monde des annonceurs, des agences, des m\u00e9dias et du domaine num\u00e9rique.<\/p>\n<p style=\"color: #000000; text-align: justify;\">La liste compl\u00e8te du jury 2015 :<\/p>\n<ul style=\"color: #000000; text-align: justify;\">\n<li>Jennifer Davidson, directrice g\u00e9n\u00e9rale, Six Pints Specialty Beer Co. (Pr\u00e9sidente du jury)<\/li>\n<li><span style=\"color: #000080;\"><strong>\u00c9tienne Bastien, vice-pr\u00e9sident, directeur de cr\u00e9ation, TAM-TAM\\TBWA<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Karine Courtemanche, pr\u00e9sidente, Touch\u00e9!PHD<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Marc Giroux, vice-pr\u00e9sident, marketing et communications, M\u00e9tro<\/strong><\/span><\/li>\n<li>Ian Grais, fondateur et directeur de cr\u00e9ation, RETHINK<\/li>\n<li>David Kincaid, associ\u00e9 principal et chef de la direction, LEVEL5 Strategy Group<\/li>\n<li>Tony Matta, chef, marketing, Kraft Canada<\/li>\n<li><span style=\"color: #000080;\"><strong>Isabelle Pasquet-Geairon, vice-pr\u00e9sidente, marketing, Keurig Canada<\/strong><\/span><\/li>\n<li>Greg Power, pr\u00e9sident, Weber Shandwick<\/li>\n<li><strong><span style=\"color: #000080;\">Diane Ridgway-Cross, vice-pr\u00e9sidente ex\u00e9cutive, Marketel<\/span><\/strong><\/li>\n<li>Monica Ruffo, chef de la direction, Lowe Roche<\/li>\n<li>Roehl Sanchez, vice-pr\u00e9sident ex\u00e9cutif et chef de la cr\u00e9ation, BIMM<\/li>\n<li>Sandra Sanderson, vice-pr\u00e9sidente ex\u00e9cutive, marketing, Walmart Canada<\/li>\n<li>Mark Tomblin, chef de la planification, TAXI<\/li>\n<\/ul>\n<p style=\"color: #000000; text-align: justify;\">Rappelons que les soumissions pour le concours CASSIES 2015 sont en cours et que les int\u00e9ress\u00e9s ont jusqu\u2019au 1er ao\u00fbt 2014 \u00e0 midi (HNE) pour soumettre leurs cas. Tel qu\u2019annonc\u00e9 pr\u00e9c\u00e9demment, plusieurs modifications ont \u00e9t\u00e9 apport\u00e9es cette ann\u00e9e aux r\u00e8gles de soumissions afin de refl\u00e9ter davantage les r\u00e9alit\u00e9s de l\u2019industrie. Les directives d\u00e9taill\u00e9es pour soumettre un cas sont disponibles au\u00a0<strong><a style=\"color: #ff0000;\" href=\"http:\/\/cassies.ca\/\" target=\"_self\">www.cassies.ca.<\/a><\/strong><\/p>\n<p style=\"color: #000000; text-align: justify;\">Les gagnants seront d\u00e9voil\u00e9s lors du 22e gala annuel des CASSIES qui se tiendra le 19 f\u00e9vrier 2015 \u00e0 l\u2019h\u00f4tel Hilton Toronto.<\/p>\n<p style=\"color: #000000; text-align: justify;\"><b>\u00c0 PROPOS DES CASSIES<\/b><\/p>\n<p style=\"color: #000000; text-align: justify;\">Les CASSIES ont le mandat de d\u00e9montrer par des crit\u00e8res mesurables que la publicit\u00e9 est un investissement s\u00e9rieux et rentable, le tout document\u00e9 par de rigoureuses \u00e9tudes de cas. Le concours CASSIES est pr\u00e9sent\u00e9 par l\u2019Institut des communications et de la publicit\u00e9 (ICP), l&rsquo;Association des agences de publicit\u00e9 du Qu\u00e9bec (AAPQ) et l\u2019Association des professionnels de la communication et du marketing (APCM) et produit par le magazine Strategy. Les partenaires de l\u2019\u00e9dition 2015 sont Poste Canada, Millward Brown et les agences One Agency, DDB Public Relations et Saint-Jacques Vall\u00e9e Y&amp;R. Depuis leur cr\u00e9ation en 1993, les CASSIES ont reconnu les r\u00e9alisations d&rsquo;affaires de plus de 500 campagnes. Les \u00e9tudes de cas gagnantes peuvent \u00eatre consult\u00e9es dans la section \u00ab biblioth\u00e8que \u00bb du site des CASSIES au\u00a0<strong><a style=\"color: #ff0000;\" href=\"http:\/\/cassies.ca\/\">www.cassies.ca<\/a><\/strong>.<\/p>\n<p style=\"color: #000000; text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6119\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-cinq-professionnels-de-la-communication-marketing-du-quebec-parmi-le-groupe-dexperts-formant-le-jury-des-cassies-2015\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: cinq professionnels de la communication marketing du Qu\u00e9bec parmi le groupe d\u2019experts formant le jury des CASSIES 2015\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/Cassies-E-REV1.jpg\"  data-item_date=\"2014-07-16T04:55:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le prestigieux concours CASSIES d\u00e9voile son jury et rappelle la date limite de soumissions de cas du 1er ao\u00fbt 2014. Montr\u00e9al, 15 juillet 2014 \u2013\u00a0Le concours CASSIES, r\u00e9compensant annuellement l\u2019efficacit\u00e9 des campagnes de communication marketing \u00e0 partir d\u2019une \u00e9tude de cas rigoureuse, est heureux d\u2019annoncer la constitution du jury de sa prochaine \u00e9dition. Cinq professionnels [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6119\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-cinq-professionnels-de-la-communication-marketing-du-quebec-parmi-le-groupe-dexperts-formant-le-jury-des-cassies-2015\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: cinq professionnels de la communication marketing du Qu\u00e9bec parmi le groupe d\u2019experts formant le jury des CASSIES 2015\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/Cassies-E-REV1.jpg\"  data-item_date=\"2014-07-16T04:55:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":6125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[705,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6119"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6119"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6119\/revisions"}],"predecessor-version":[{"id":6124,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6119\/revisions\/6124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6125"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}