{"id":61192,"date":"2018-12-03T15:04:05","date_gmt":"2018-12-03T20:04:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61192"},"modified":"2018-12-03T15:04:05","modified_gmt":"2018-12-03T20:04:05","slug":"havas-montreal-renouvelle-lequation-de-french-formula","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/havas-montreal-renouvelle-lequation-de-french-formula\/","title":{"rendered":"Havas Montr\u00e9al renouvelle l\u2019\u00e9quation de French Formula"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61193\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/havas-cosmetic-300x188.jpg\" alt=\"\" width=\"763\" height=\"478\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/havas-cosmetic-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/havas-cosmetic-768x480.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/havas-cosmetic-1024x640.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/havas-cosmetic.jpg 1600w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #999999;\">3 d\u00e9cembre\u00a02018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Apr\u00e8s avoir compl\u00e8tement revu le design de son c\u00e9l\u00e8bre fixatif en a\u00e9rosol, French\u00a0Formula s\u2019est tourn\u00e9 vers Havas\u00a0Montr\u00e9al afin de cr\u00e9er la campagne lan\u00e7ant sa nouvelle image de marque au Canada.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Tout le processus s\u2019est d\u00e9roul\u00e9 sous le signe de la collaboration, de la transparence et de la cr\u00e9ativit\u00e9, a comment\u00e9 Fran\u00e7ois\u00a0Leblond, directeur du marketing, Cosmetic Import Company Ltd. En travaillant avec l\u2019\u00e9quipe de Havas, nous avons vraiment senti qu\u2019une dynamique s\u2019\u00e9tait instaur\u00e9e au fil de l\u2019\u00e9volution du projet et que chaque d\u00e9cision concordait avec notre strat\u00e9gie et notre positionnement de marque. L\u2019\u00e9quipe a vraiment compris notre r\u00e9alit\u00e9 et le march\u00e9 \u00e0 qui nous nous adressons.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\">Puisque chaque femme poss\u00e8de sa propre \u201c\u00e9quation\u201d beaut\u00e9, le texte, la musique et l\u2019esth\u00e9tique devaient \u00eatre con\u00e7us sur mesure en fonction du choix de l\u2019actrice. Cette publicit\u00e9 aurait \u00e9t\u00e9 totalement diff\u00e9rente si nous avions choisi une autre femme, a ajout\u00e9 Adriana\u00a0Palanca, Directrice de la cr\u00e9ation chez Havas. Merci \u00e0 nos clients de nous avoir laiss\u00e9 cette libert\u00e9 pour explorer le charme intemporel qu\u2019ils souhaitaient mettre en valeur et merci au r\u00e9alisateur Rapha\u00ebl\u00a0Ouelletde l\u2019avoir si bien transcrit en image !\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/mYbnzB1FTO4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61194\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/palissade_Fr-havas-300x108.jpg\" alt=\"\" width=\"828\" height=\"298\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/palissade_Fr-havas-300x108.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/palissade_Fr-havas-768x276.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/palissade_Fr-havas-1024x369.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/palissade_Fr-havas.jpg 1600w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c9quipe<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Client\u00a0: Cosmetic Import Company Ltd. (Fran\u00e7ois Leblond, Catherine\u00a0Pichette)<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Havas\u00a0Montr\u00e9al<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Chef de groupe\u00a0: Ga\u00eblle\u00a0Cayrol<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Directrice de comptes\u00a0: Kaysy\u00a0Paolucci<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie\u00a0: Arthur\u00a0Rollet<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie m\u00e9diatique\u00a0: Havas Media<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Vice-Pr\u00e9sident directeur de la cr\u00e9ation\u00a0: Carle\u00a0Coppens<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction artistique\u00a0: Etienne\u00a0Turcotte<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Adriana\u00a0Palanca, Carle Coppens<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Influx cr\u00e9atif\u00a0: Claudel\u00a0Rheault<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production\u00a0: Marie-Mich\u00e8le\u00a0Plante<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Maison de production\u00a0: Gorditos \u2013 Claudia\u00a0Lemire<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">R\u00e9alisateur : Rapha\u00ebl\u00a0Ouellet<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Directeur de la photographie\u00a0: Ariel\u00a0M\u00e9thot<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Montage\u00a0: Hubert Hayaud<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Musique\u00a0: Apollo Studios<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Compositeur\u00a0: Fran\u00e7ois\u00a0B\u00e9langer<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Postproduction\u00a0: Shed<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61192\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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