{"id":61196,"date":"2018-12-03T15:18:41","date_gmt":"2018-12-03T20:18:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61196"},"modified":"2018-12-03T15:20:17","modified_gmt":"2018-12-03T20:20:17","slug":"un-conte-de-noe%cc%88l-gourmand-pour-iga","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-conte-de-noe%cc%88l-gourmand-pour-iga\/","title":{"rendered":"Sid Lee signe un conte de Noe\u0308l gourmand pour IGA"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61197\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/SidLee-IGA-ConteACuisiner-couverture-300x200.jpg\" alt=\"\" width=\"732\" height=\"488\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/SidLee-IGA-ConteACuisiner-couverture-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/SidLee-IGA-ConteACuisiner-couverture-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/SidLee-IGA-ConteACuisiner-couverture-1024x683.jpg 1024w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">3 de\u0301cembre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour les Fe\u0302tes, IGA veut donner le gou\u0302t de cuisiner avec sa <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.iga.net\/fr\/noel\/le_conte\" target=\"_blank\" rel=\"noopener\">campagne re\u0301alise\u0301e par Sid Lee<\/a><\/span>, au profit de La Table\u0301e des Chefs.<\/span><\/p>\n<p>La Collation du Pe\u0300re Noe\u0308l raconte l\u2019histoire du petit Nico qui se de\u0301couvre une passion pour la cuisine, inspire\u0301 par les cadeaux que lui offre le Pe\u0300re Noe\u0308l. Le film d\u2019animation de deux minutes, re\u0301alise\u0301 par le studio Mathematic, est le fruit de plus de six mois de travail par une quarantaine d\u2019artisans base\u0301s a\u0300 Montre\u0301al et a\u0300 Paris. Une version instrumentale du Sentier de neige, un classique de Noe\u0308l des Classels, sert de trame sonore, et les voix qu\u2019on y entend sont celles des marchands IGA. Le court-me\u0301trage sera diffuse\u0301 a\u0300 la te\u0301le\u0301 et sur le web, et 1 $ par partage Facebook sera remis a\u0300 la Table\u0301e des Chefs.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/YY09Hj6cUgA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous croyons que transmettre la passion de la cuisine est un cadeau inestimable qui nourrira toute la vie. Le temps des Fe\u0302tes est un excellent pre\u0301texte pour passer des moments magiques a\u0300 cuisiner en famille, mais aussi pour partager avec ceux dans le besoin. On souhaite aider La Table\u0301e a\u0300 re\u0301aliser sa mission d\u2019e\u0301ducation culinaire aupre\u0300s des jeunes \u00bb, explique Carl Pichette, vice-pre\u0301sident marketing, Sobeys.<\/span><\/p><\/blockquote>\n<p>Toujours au profit de l\u2019organisme, un livre inspire\u0301 de l\u2019histoire du film sera en vente chez IGA pendant les Fe\u0302tes, au cou\u0302t de 10 $.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour se de\u0301marquer, nous souhaitions lancer plus qu\u2019un simple livre de recettes en cre\u0301ant une pie\u0300ce ludique qui inspirerait les familles a\u0300 cuisiner ensemble. De cette volonte\u0301 est ne\u0301 un contenu nouveau genre : le conte a\u0300 cuisiner. \u00bb, pre\u0301cise Alex Be\u0301land, directeur artistique de Sid Lee. Les textes sont signe\u0301s par Andre\u0301 Marois, et les recettes, par Ricardo, Stefano Faita et les Chefs de La Table\u0301e.<\/span><\/p><\/blockquote>\n<p>Le conte sera supporte\u0301 par d\u2019autres contenus, entre autres, des capsules re\u0301ve\u0301lant le making of de la campagne et la re\u0301alisation des fameux biscuits du Pe\u0300re Noe\u0308l par Stefano et ses apprentis chefs. Les familles seront aussi invite\u0301es a\u0300 partager leurs cre\u0301ations avec le #LaCollationduPereNoel.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61198\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA_sidlee-1-300x189.png\" alt=\"\" width=\"619\" height=\"390\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA_sidlee-1-300x189.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA_sidlee-1-768x483.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA_sidlee-1-1024x644.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA_sidlee-1.png 1060w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-61199\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA-sid-lee-2-300x156.png\" alt=\"\" width=\"625\" height=\"325\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA-sid-lee-2-300x156.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA-sid-lee-2-768x400.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/IGA-sid-lee-2.png 1022w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits Film<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Client \u2013 IGA Carl Pichette, Vice-pre\u0301sident marketing Sobeys, Nancy Champagne, Alexandra Monti<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>Directrice de cre\u0301ation : Julie Desrochers<\/li>\n<li>E\u0301quipe de cre\u0301ation : Alexandre Be\u0301land, Alexis Caron-Co\u0302te\u0301, Julien Poisson<\/li>\n<li>Service-conseil : France Wong, Brian Feeny, Noe\u0301mie Martin, Catherine Savoie Production, Sid Lee Studio : Carolyne Goyette, Julie Beaudoin<\/li>\n<li>Production, Studio Mathematic : Alexandre Pagot (producteur), Fabrice Fiteni (re\u0301alisateur) Musique et son : Les Classels\/Cult Nation<\/li>\n<li>Me\u0301dia : Carat<\/li>\n<\/ul>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits Conte a\u0300 cuisiner<\/span><\/p>\n<ul>\n<li>Client \u2013 IGA &#8211; Carl Pichette, Vice-pre\u0301sident marketing Sobeys, Nancy Champagne, Alexandra Monti<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif : Alex Bernier<\/li>\n<li>Directrices de cre\u0301ation : Julie Desrochers, Marie-E\u0301laine Benoit<\/li>\n<li>E\u0301quipe de cre\u0301ation : Alexandre Be\u0301land, Alexis Caron-Co\u0302te\u0301, Julien Poisson, Andre\u0301 Marois, Ellen Warkentin<\/li>\n<li>E\u0301quipe service-conseil : France Wong, Brian Feeny, Noe\u0301mie Martin, Catherine Savoie Production, Sid Lee Studio : Marie-Christine Co\u0302te\u0301<\/li>\n<li>Production imprime\u0301e : M&amp;H<\/li>\n<li>Illustrations : Studio Mathematic<\/li>\n<li>Impression : L\u2019Empreinte<\/li>\n<li>Recettes : Ricardo, Stefano Faita, La Table\u0301e des Chefs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61196\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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re\u0301alise\u0301e par Sid Lee, au profit de La Table\u0301e des Chefs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61196\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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