{"id":61258,"date":"2018-12-06T08:00:46","date_gmt":"2018-12-06T13:00:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61258"},"modified":"2018-12-05T13:39:06","modified_gmt":"2018-12-05T18:39:06","slug":"havas-montreal-signe-la-premiere-campagne-de-bold-vodka","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/havas-montreal-signe-la-premiere-campagne-de-bold-vodka\/","title":{"rendered":"Havas Montr\u00e9al signe la premi\u00e8re campagne de\u00a0BOLD\u00a0Vodka"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-61259 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD1-300x200.jpeg\" alt=\"\" width=\"698\" height=\"465\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD1-300x200.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD1-768x512.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD1.jpeg 1024w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">6 d\u00e9cembre 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Une nouvelle vodka qu\u00e9b\u00e9coise voit le jour et fait appel \u00e0 Havas Montr\u00e9al pour l\u2019accompagner dans ses premi\u00e8res armes publicitaires. La campagne d\u2019affichage sera visible sur le syst\u00e8me autoroutier, en affichage int\u00e9rieur et dans certains lieux de consommation.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">La campagne vise \u00e0 mettre notre nom sur la carte\u00a0\u00bb, explique Mathieu B\u00e9langer, propri\u00e9taire de la marque, \u00ab\u00a0et Havas Montr\u00e9al nous a propos\u00e9 un langage flexible qui nous permettra de commencer \u00e0 faire conna\u00eetre notre approche\u00a0<i>BOLD<\/i>.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">La nouvelle vodka qu\u00e9b\u00e9coise est offerte dans plus de 150\u00a0succursales de la SAQ au Qu\u00e9bec et dans plusieurs bars et restaurants.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-61260 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD2-300x200.jpeg\" alt=\"\" width=\"567\" height=\"378\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD2-300x200.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD2-768x512.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD2.jpeg 1024w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/> <img loading=\"lazy\" class=\" wp-image-61264 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD6-300x200.jpeg\" alt=\"\" width=\"611\" height=\"407\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD6-300x200.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD6-768x512.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD6.jpeg 1024w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/> <img loading=\"lazy\" class=\" wp-image-61263 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD5-300x236.jpeg\" alt=\"\" width=\"643\" height=\"506\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD5-300x236.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD5-768x603.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD5-1024x804.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD5.jpeg 1473w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/> <img loading=\"lazy\" class=\" wp-image-61262 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD4-300x238.jpeg\" alt=\"\" width=\"577\" height=\"458\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD4-300x238.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD4-768x609.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD4-1024x812.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD4.jpeg 1471w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/> <img loading=\"lazy\" class=\" wp-image-61261 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD3-300x226.jpeg\" alt=\"\" width=\"611\" height=\"460\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD3-300x226.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD3-768x579.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD3-1024x771.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD3.jpeg 1472w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Annonceur\u00a0: BOLD Vodka \u2013 Mathieu B\u00e9langer <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Agence\u00a0: Havas Montr\u00e9al<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Carle Coppens <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Caroline Joassin-Bruneau <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction artistique\u00a0: \u00c9tienne Turcotte <\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Strat\u00e9gie\u00a0: St\u00e9phane Mailhiot<br \/>\n<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61258\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle vodka qu\u00e9b\u00e9coise voit le jour et fait appel \u00e0 Havas Montr\u00e9al pour l\u2019accompagner dans ses premi\u00e8res armes publicitaires. La campagne d\u2019affichage sera visible sur le syst\u00e8me autoroutier, en affichage int\u00e9rieur et dans certains lieux de consommation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61258\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/havas-montreal-signe-la-premiere-campagne-de-bold-vodka\/\"  data-item_title=\"Havas Montr\u00e9al signe la premi\u00e8re campagne de\u00a0BOLD\u00a0Vodka\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/BOLD2-1024x683.jpeg\"  data-item_date=\"2018-12-06T08:00:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[310],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61258"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61258"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61258\/revisions"}],"predecessor-version":[{"id":61266,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61258\/revisions\/61266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61260"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}