{"id":6127,"date":"2014-07-18T09:20:37","date_gmt":"2014-07-18T13:20:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6127"},"modified":"2014-08-04T09:29:09","modified_gmt":"2014-08-04T13:29:09","slug":"marketing-de-contenu-le-tableau-periodique-qui-guide-vers-le-succes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marketing-de-contenu-le-tableau-periodique-qui-guide-vers-le-succes\/","title":{"rendered":"Marketing de contenu: un tableau p\u00e9riodique \u00e0 usages multiples!"},"content":{"rendered":"

\u00c0 l<\/b><\/span>\u2019<\/b><\/span>occasion du forum Les mus<\/i><\/b><\/span>\u00e9<\/i><\/b><\/span>es <\/i><\/b><\/span>\u00e0 <\/i><\/b><\/span>l<\/i><\/b><\/span>\u2019\u00e8<\/i><\/b><\/span>re num<\/i><\/b><\/span>\u00e9<\/i><\/b><\/span>rique<\/i>, Ana-Laura Baz, charg<\/b><\/span>\u00e9<\/b><\/span>e de projets\u00a0 num<\/b><\/span>\u00e9<\/b><\/span>riques aux Mus<\/b><\/span>\u00e9<\/b><\/span>es de la civilisation, a partag<\/b><\/span>\u00e9 \u00e0 <\/b><\/span>l<\/b><\/span>\u2019<\/b><\/span>audience son outil de pr<\/b><\/span>\u00e9<\/b><\/span>dilection: le tableau p<\/b><\/span>\u00e9<\/b><\/span>riodique du marketing de contenu. Il s<\/b><\/span>\u2019<\/b><\/span>agit d<\/b><\/span>\u2019<\/b><\/span>un guide pratique en huit \u00e9tapes\u00a0<\/b><\/span>pour d<\/b><\/span>\u00e9<\/b><\/span>finir une bonne strat<\/b><\/span>\u00e9<\/b><\/span><\/span>gie sans oublier quoi que ce soit. Cette illustration originale provient de Chris Lake de la boite <\/b><\/span>Econsultancy<\/b><\/span><\/a><\/span>.\u00a0<\/b><\/span><\/p>\n

\"The_Periodic_Table_of_Content_Marketing2\"<\/a><\/p>\n

Le tableau, ci-contre, est divis\u00e9<\/span>\u00a0par des couleurs et repr\u00e9sente les \u00e9tapes \u00e0 franchir pour structurer un plan marketing au contenu cibl\u00e9 et efficace:<\/span><\/p>\n

    \n
  1. Strat<\/b><\/span>\u00e9<\/b><\/span><\/span>gie<\/b><\/span>: C<\/span>\u2019<\/span>est la cl<\/span>\u00e9 <\/span>du succ<\/span>\u00e8<\/span>s, selon Chris Lake. Il privil<\/span>\u00e9<\/span>gie une strat<\/span>\u00e9<\/span>gie claire et qui vivra longtemps.\u00a0<\/span><\/li>\n
  2. Formats: <\/b><\/span>Le contenu peut prendre diff<\/span>\u00e9<\/span>rentes formes et plus d<\/span>\u2019<\/span>un format peut <\/span>\u00ea<\/span>tre utilis<\/span>\u00e9 <\/span>pour un type de contenu.<\/span><\/li>\n
  3. Type de contenus<\/b><\/span>: Plusieurs types peuvent <\/span>\u00ea<\/span>tre mis de l<\/span>\u2019<\/span>avant pour un seul sujet.<\/span><\/li>\n
  4. Plateformes<\/b><\/span>: Ce sont les moyens de rejoindre les gens.<\/span><\/li>\n
  5. Instruments<\/b><\/span>:<\/span> Lorsque votre strat<\/span>\u00e9<\/span>gie est mise en place, il est important d<\/span>\u2019<\/span>en mesurer la performance.<\/span><\/li>\n
  6. Buts<\/b><\/span>: Le contenu privil<\/span>\u00e9<\/span>gi<\/span>\u00e9 <\/span>devrait supporter les buts premiers de l<\/span>\u2019<\/span>entreprise.<\/span><\/li>\n
  7. Facteurs de partage<\/b><\/span>: Pour rejoindre les gens, vous devez les toucher.<\/span><\/li>\n
  8. V<\/b><\/span>\u00e9<\/b><\/span><\/span>rification<\/span>: <\/b>Il est important de mettre <\/span>\u00e0 <\/span>jour le contenu, r<\/span>\u00e9<\/span>parer les erreurs et lui donner une deuxi<\/span>\u00e8<\/span>me, m<\/span>\u00ea<\/span>me une troisi<\/span>\u00e8<\/span>me vie.<\/span><\/li>\n<\/ol>\n

    Chris Lake rappelle qu<\/span>\u2019<\/span>il peut y avoir de nombreuses autres alternatives \u00e0 ce tableau. Celui-ci est optimis<\/span>\u00e9 <\/span>pour ses propres contingences professionnelles. D<\/span>\u2019<\/span>ailleurs, il pr<\/span>\u00e9<\/span>vient que certains\u00a0<\/span>\u00e9<\/span>l<\/span>\u00e9<\/span>ments pourraient se retrouver dans plusieurs cat<\/span>\u00e9<\/span>gories<\/span>\u2026 <\/span>vous <\/span>\u00ea<\/span>tes invit<\/span>\u00e9<\/span>s <\/span>\u00e0 <\/span>le modifier <\/span>\u00e0 <\/span>votre guise. Bonne <\/span>\u00e9<\/span>laboration de strat<\/span>\u00e9<\/span>gie!<\/span><\/p>\n

    \n

    <\/span><\/p>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00c0 l\u2019occasion du forum Les mus\u00e9es \u00e0 l\u2019\u00e8re num\u00e9rique, Ana-Laura Baz, charg\u00e9e de projets\u00a0 num\u00e9riques aux Mus\u00e9es de la civilisation, a partag\u00e9 \u00e0 l\u2019audience son outil de pr\u00e9dilection: le tableau p\u00e9riodique du marketing de contenu. Il s\u2019agit d\u2019un guide pratique en huit \u00e9tapes\u00a0pour d\u00e9finir une bonne strat\u00e9gie sans oublier quoi que ce soit. Cette illustration […]<\/p>\n

    <\/span>
    <\/div>","protected":false},"author":34,"featured_media":6159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6127"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6127"}],"version-history":[{"count":9,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6127\/revisions"}],"predecessor-version":[{"id":6805,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6127\/revisions\/6805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6159"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}