{"id":61279,"date":"2018-12-06T10:09:23","date_gmt":"2018-12-06T15:09:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61279"},"modified":"2018-12-06T10:09:23","modified_gmt":"2018-12-06T15:09:23","slug":"koze-met-en-image-le-pouvoir-des-encouragements-lors-du-dernier-marathon-international-oasis-de-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/koze-met-en-image-le-pouvoir-des-encouragements-lors-du-dernier-marathon-international-oasis-de-montreal\/","title":{"rendered":"K\u014cZ\u0112 met en image le pouvoir des encouragements lors du dernier Marathon International OASIS de Montr\u00e9al"},"content":{"rendered":"<p class=\"p3\"><img loading=\"lazy\" class=\"aligncenter  wp-image-61280\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon-300x169.png\" alt=\"\" width=\"989\" height=\"557\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon.png 808w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<p class=\"p4\"><span style=\"color: #999999; font-size: 12px;\"><span class=\"s1\">\u00a06\u00a0<\/span><span class=\"s1\">novembre\u00a02018<\/span><\/span><\/p>\n<p class=\"p4\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s2\">K\u014cZ\u0112<\/span><span class=\"s1\">\u00a0vient de pr\u00e9senter son tout nouveau <em>stunt<\/em> publicitaire pour OASIS dans le cadre du Marathon International OASIS de Montr\u00e9al. Pour faire suite \u00e0 la derni\u00e8re activation d\u2019OASIS bas\u00e9e sur la force du support moral, K\u014cZ\u0112 s\u2019est donn\u00e9 le d\u00e9fi de d\u00e9montrer le pouvoir des encouragements sur les performances d&rsquo;un individu avec une campagne num\u00e9rique audacieuse.<\/span><\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Pour se faire,\u00a0<\/span><span class=\"s2\">K\u014cZ\u0112, l&rsquo;<span class=\"s1\">agence cr\u00e9ative sp\u00e9cialis\u00e9e en marketing de contenu,<\/span>\u00a0<\/span><span class=\"s1\">a fait appel \u00e0 deux\u00a0fr\u00e8res jumeaux avec le m\u00eame profil physique et des temps de courses similaires. Les 2 coureurs ont \u00e9t\u00e9 s\u00e9par\u00e9s au d\u00e9part de la course pour leur permettre de vivre deux parcours totalement diff\u00e9rents. Le premier aura v\u00e9cu un parcours unique, parsem\u00e9 de surprises et d\u2019encouragements. Le deuxi\u00e8me coureur quant \u00e0 lui exp\u00e9rimenta une course comme \u00e0 l&rsquo;habitude, seul et face \u00e0 lui-m\u00eame.\u00a0<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Foasiscanada%2Fvideos%2F307552596516841%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\"><span class=\"s1\"><i>En tant que commanditaire en titre d\u2019un \u00e9v\u00e9nement majeur tel que le Marathon International Oasis de Montr\u00e9al, nous avons une responsabilit\u00e9 qui va au-del\u00e0 d\u2019une simple participation financi\u00e8re. Nous devons investir dans des r\u00e9alisations qui sortent du cadre de l\u2019\u00e9v\u00e9nement en faisant vivre de v\u00e9ritables exp\u00e9riences aux gens pr\u00e9sents et l\u2019\u00e9quipe de Koze l\u2019a bien compris,\u00a0\u00bb indique\u00a0<\/i><\/span><span class=\"s1\">Olivier Benoit, Directeur Marketing Lassonde<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p6\"><span class=\"s1\">L\u2019exp\u00e9rience \u00e9tait inspir\u00e9e par le concept scientifique appel\u00e9 l&rsquo;effet pygmalion, le m\u00e9canisme selon lequel croire en la r\u00e9ussite de quelqu\u2019un am\u00e9liore ses chances de succ\u00e8s.\u00a0 L&rsquo;exp\u00e9rience men\u00e9e au marathon s&rsquo;est av\u00e9r\u00e9e concluante. Au-del\u00e0 des temps parcourus, le plus int\u00e9ressant s\u2019av\u00e9ra \u00eatre les commentaires du premier coureur. Celui-ci affirme avoir exp\u00e9riment\u00e9 la course la plus euphorisante et stimulante de sa vie. Son exp\u00e9rience lui a permis de passer au travers du d\u00e9fi avec une plus grande aisance mentale et physique.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\"><span class=\"s1\"><i>Nous avions le d\u00e9sir de d\u00e9montrer aux gens l&rsquo;importance de leur participation \u00e0\u00a0venir\u00a0supporter les coureurs durant cet \u00e9v\u00e9nement festif et rassembleur car leur pr\u00e9sence fait la diff\u00e9rence ! C&rsquo;est impressionnant de voir le pouvoir qu&rsquo;ont les encouragements dans un contexte de performance,\u00a0\u00bb poursuit V<\/i><\/span><span class=\"s1\">incent Chabot, Co-fondateur et Productuer\u00a0K\u014cZ\u0112<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b>\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Client : Lassonde\u00a0<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Conceptualisation strat\u00e9gique: Koze\u00a0<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production : Koze<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">R\u00e9alisateur : Pierre Luc Miville<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Planification m\u00e9dia : Republik<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61279\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/koze-met-en-image-le-pouvoir-des-encouragements-lors-du-dernier-marathon-international-oasis-de-montreal\/\"  data-item_title=\"K\u014cZ\u0112 met en image le pouvoir des encouragements lors du dernier Marathon International OASIS de Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon.png\"  data-item_date=\"2018-12-06T10:09:23-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>K\u014cZ\u0112\u00a0vient de pr\u00e9senter son tout nouveau stunt publicitaire pour OASIS dans le cadre du Marathon International OASIS de Montr\u00e9al. Pour faire suite \u00e0 la derni\u00e8re activation d\u2019OASIS bas\u00e9e sur la force du support moral, K\u014cZ\u0112 s\u2019est donn\u00e9 le d\u00e9fi de d\u00e9montrer le pouvoir des encouragements sur les performances d&rsquo;un individu avec une campagne num\u00e9rique audacieuse.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61279\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/koze-met-en-image-le-pouvoir-des-encouragements-lors-du-dernier-marathon-international-oasis-de-montreal\/\"  data-item_title=\"K\u014cZ\u0112 met en image le pouvoir des encouragements lors du dernier Marathon International OASIS de Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/KOZE-Marathon.png\"  data-item_date=\"2018-12-06T10:09:23-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,475,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61279"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61279"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61279\/revisions"}],"predecessor-version":[{"id":61281,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61279\/revisions\/61281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61280"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}