{"id":61406,"date":"2018-12-10T13:52:18","date_gmt":"2018-12-10T18:52:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61406"},"modified":"2018-12-19T12:06:38","modified_gmt":"2018-12-19T17:06:38","slug":"le-groupe-ajinomoto-geant-japonais-de-lindustrie-alimentaire-setablit-sur-la-scene-mondiale-avec-dentsubos-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-groupe-ajinomoto-geant-japonais-de-lindustrie-alimentaire-setablit-sur-la-scene-mondiale-avec-dentsubos-montreal\/","title":{"rendered":"DentsuBos Montr\u00e9al signe la premi\u00e8re campagne mondiale du groupe Ajinomoto, g\u00e9ant japonais de l\u2019industrie alimentaire"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-61407 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/ajimoto-300x145.png\" alt=\"\" width=\"759\" height=\"367\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/ajimoto-300x145.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/ajimoto.png 763w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">10 d\u00e9cembre\u00a02018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">En collaboration avec Dentsu Inc., DentsuBos Montr\u00e9al, membre du r\u00e9seau Dentsu Aegis, vient de pr\u00e9senter <a style=\"color: #000080;\" href=\"https:\/\/www.youtube-nocookie.com\/watch?v=ECxEPmw032U&amp;feature=youtu.be\"><span class=\"s2\">la premi\u00e8re campagne mondiale<\/span><\/a> pour le groupe Ajinomoto, g\u00e9ant asiatique de l\u2019industrie alimentaire.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">Connu pour sa vaste gamme d\u2019aliments pr\u00e9par\u00e9s et d\u2019assaisonnements, le groupe s\u2019est tourn\u00e9 vers ses agences partenaires pour se faire conna\u00eetre et faire d\u00e9couvrir ses diff\u00e9rents secteurs d\u2019activit\u00e9 en communiquant un message qui irait au-del\u00e0 de ses produits.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La cr\u00e9ation et la strat\u00e9gie de la campagne <i>Can I have more?\u00a0<\/i>ont \u00e9t\u00e9 \u00e9labor\u00e9es par DentsuBos Montr\u00e9al, qui s\u2019est inspir\u00e9e du concept <i>We Bring More to the Table<\/i>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La publicit\u00e9 de 60\u00a0secondes pr\u00e9sente le groupe Ajinomoto comme une marque innovante impliqu\u00e9e dans toutes les facettes de nos vies. Le public est transport\u00e9 dans un voyage autour du monde par l\u2019entremise d\u2019images touchant la science des aliments, l\u2019amour de la nourriture, les performances sportives, l\u2019agriculture et les saines habitudes alimentaires.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ECxEPmw032U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">D\u2019un point de vue cr\u00e9atif, nous avons voulu montrer \u00e0 quel point Ajinomoto, \u00e0 travers la diversit\u00e9 de son mod\u00e8le d\u2019affaires, est pr\u00e9sente dans chaque facette de la vie des consommateurs, mentionne S\u00e9bastien Rivest, chef de la cr\u00e9ation nationale chez DentsuBos. La pi\u00e8ce d\u00e9montre que la marque est \u00e0 l\u2019\u00e9coute de leurs besoins en d\u00e9veloppant des produits qui contribuent \u00e0 leur qualit\u00e9 de vie.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Le groupe Ajinomoto est une marque bien \u00e9tablie dans plusieurs r\u00e9gions d\u2019Asie, mais elle demeure pratiquement inconnue en Europe et en Am\u00e9rique du Nord. Sa premi\u00e8re offensive internationale devait donc raconter l\u2019histoire de l\u2019entreprise et susciter l\u2019int\u00e9r\u00eat du public \u00e0 l\u2019\u00e9chelle mondiale, et ce, sans oublier les clients actuels pour qui le groupe<b> <\/b>est avant tout une marque de produits alimentaires.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le message t\u00e9l\u00e9 a \u00e9t\u00e9 lanc\u00e9 au <i>World Umami Forum<\/i> de New York et sera diffus\u00e9 \u00e0 travers le Japon, l\u2019Asie, les principaux march\u00e9s d\u2019Europe ainsi que l\u2019Am\u00e9rique du Nord et du Sud \u00e0 partir de la deuxi\u00e8me moiti\u00e9 de\u00a02018 et en 2019. D\u2019autres campagnes sont actuellement en pr\u00e9paration.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>CR\u00c9DITS<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Pr\u00e9sident et chef de la direction, DentsuBos\u00a0: Stephen Kiely<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Chef de la cr\u00e9ation nationale, DentsuBos\u00a0: S\u00e9bastien Rivest<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">DCA, concepteur-r\u00e9dacteur, DentsuBos\u00a0: Michael Aronson<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">DCA, directeur artistique, DentsuBos\u00a0: Julien Thiry<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">V.-p., service-conseil, DentsuBos\u00a0: Dimitra Georgakis<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Superviseur de compte, DentsuBos\u00a0: Thibault Etheart<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">V.-p., production et op\u00e9rations, DentsuBos\u00a0: Fanny Quenneville<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Productrice d\u2019agence, DentsuBos\u00a0: Vanessa Gervais<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directrice de la planification, Dentsu\u00a0: Reiko Ogata<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Superviseure de compte, Dentsu\u00a0: Ayako Hasegawa<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Concepteur-r\u00e9dacteur, Dentsu\u00a0: Takashi Koyama<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Producteur, Morrison Films\u00a0: Ariane de Repentigny Rondeau<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisateur, Morrison Films\u00a0: Olivier Staub<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Producteur, TA PROD\u00a0: Serge Thimbre<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Producteur, TA PROD\u00a0: Louis DT<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur de la photographie\u00a0: Prince Teerachai<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Montage, Married to Giants: Marka Rankovic<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post production, Fly Studio: Greg Kauffman<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Musique, Studio Lamajeure\u00a0: Maxime Navert<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception sonore, Studio Lamajeure\u00a0: Mathieu Morin<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61406\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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