{"id":61458,"date":"2018-12-11T13:53:30","date_gmt":"2018-12-11T18:53:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61458"},"modified":"2018-12-11T13:53:30","modified_gmt":"2018-12-11T18:53:30","slug":"lg2-et-provigo-lancent-la-saison-des-delices-dans-une-grande-campagne-nationale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-et-provigo-lancent-la-saison-des-delices-dans-une-grande-campagne-nationale\/","title":{"rendered":"lg2 et Provigo lancent la saison des d\u00e9lices dans une grande campagne nationale"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61459\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-provigo-300x158.png\" alt=\"\" width=\"826\" height=\"435\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-provigo-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-provigo-768x403.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-provigo.png 954w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">11 d\u00e9cembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Avec les F\u00eates \u00e0 nos portes, Provigo et lg2 ont lanc\u00e9 une campagne nationale int\u00e9gr\u00e9e pour rappeler aux Canadiens que c\u2019est la saison de tous les d\u00e9lices, peu importe leur d\u00e9finition des F\u00eates.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">La campagne a \u00e9t\u00e9 lanc\u00e9e en novembre dernier, en anglais et en fran\u00e7ais, et est constitu\u00e9e\u00a0:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">de messages publicitaires t\u00e9l\u00e9 et radio<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">de vid\u00e9os en ligne<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">de banni\u00e8res publicitaires en ligne<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">de publicit\u00e9s imprim\u00e9es<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">de contenu sur les m\u00e9dias sociaux<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UsdUw_BL1Kw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span class=\"s1\" style=\"font-size: 16px;\">Dans nos magasins Provigo, nous savons que nos clients aiment bien manger. C\u2019est pourquoi nous sommes si excit\u00e9s \u00e0 l\u2019approche des F\u00eates, explique Sylvain Jodoin, directeur de groupe, Provigo, magasins corporatifs. Que vous partagiez un repas entre amis ou en famille ou que vous vous procuriez des petites g\u00e2teries des F\u00eates juste pour vous, No\u00ebl, c\u2019est le temps de tous les d\u00e9lices!\u00a0\u00bb, ajoute Steve Lamontagne, directeur de groupe, Provigo, magasins franchis\u00e9s.<\/span><\/p><\/blockquote>\n<blockquote><p><span class=\"s1\" style=\"font-size: 16px;\">Nous voulions utiliser les conventions classiques des F\u00eates pour porter notre campagne, afin qu\u2019\u00e0 premi\u00e8re vue elle se fonde au paysage publicitaire, pour ensuite surprendre les consommateurs avec une proposition unique ais\u00e9ment adaptable sur toutes les plateformes. Nous souhaitions recr\u00e9er des moments vrais auxquels les gens pouvaient s\u2019identifier, et dans lesquels de la d\u00e9licieuse nourriture occuperait l\u2019avant-sc\u00e8ne en laissant de c\u00f4t\u00e9 ce que les F\u00eates ont de faux et de clinquant\u00a0\u00bb, explique Lysa Petraccone, directrice artistique chez lg2.<\/span><\/p><\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Afin d\u2019incarner pleinement l\u2019esprit des F\u00eates, une chanson originale pour accompagner les publicit\u00e9s t\u00e9l\u00e9 et radio ainsi que les vid\u00e9os en ligne a \u00e9t\u00e9 cr\u00e9\u00e9e. Vous pouvez \u00e9galement d\u00e9couvrir la chanson gr\u00e2ce \u00e0 son vid\u00e9oclip\u00a0:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/XlOtN5w5HtU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Vous pouvez m\u00eame t\u00e9l\u00e9charger la chanson directement dans iTunes ou l\u2019\u00e9couter sur Spotify\u00a0:<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">iTunes\u00a0:\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/album\/christmas-is-about-all-the-food\/1443950429?i=1443950474&amp;l=fr\"><span class=\"s4\">https:\/\/itunes.apple.com\/ca\/album\/christmas-is-about-all-the-food\/1443950429?i=1443950474&amp;l=fr<\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">Spotify\u00a0:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__open.spotify.com_album_43SWiKoSiSladlG6kRFi18-3Fsi-3DGIfpEvC1QPW0fI7h-2DE-2DSGw&amp;d=DwMGaQ&amp;c=6c8DIriZkJJjEzDlEHg4pTfR83wWvI-L5gxS0uxob8g&amp;r=UEASoaF8Raxk-pxsaV7DrLgjNE6UmpTPf-6f0apFpUY&amp;m=GOqQZ9RSMAMBiLdXbkCqymNaHmgQgsgMYZVFX_rIXok&amp;s=I8AAzggmqLA0VNgGM72x171SO38JpOS7s7VoDAS5bVI&amp;e=\"><span class=\"s4\">https:\/\/open.spotify.com\/album\/43SWiKoSiSladlG6kRFi18?si=GIfpEvC1QPW0fI7h-E-SGw<\/span><\/a><\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61458\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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