{"id":61461,"date":"2018-12-11T14:02:03","date_gmt":"2018-12-11T19:02:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61461"},"modified":"2018-12-11T14:02:03","modified_gmt":"2018-12-11T19:02:03","slug":"pharmascience-choisit-casacom-pour-sa-campagne-fierement-locale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pharmascience-choisit-casacom-pour-sa-campagne-fierement-locale\/","title":{"rendered":"Pharmascience choisit CASACOM  pour sa campagne \u00ab Fi\u00e8rement locale \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61463\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-3-215x300.jpg\" alt=\"\" width=\"448\" height=\"625\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-3-215x300.jpg 215w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-3.jpg 480w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">11 d\u00e9cembre 2018<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">\u00c0 l\u2019occasion de son 35<\/span><span class=\"s2\"><sup>e<\/sup><\/span><span class=\"s1\"> anniversaire, Pharmascience d\u00e9ploie une vaste campagne de communication pour r\u00e9affirmer ses racines qu\u00e9b\u00e9coises et les nombreuses retomb\u00e9es positives d\u00e9coulant de l\u2019achat local de m\u00e9dicaments g\u00e9n\u00e9riques. D\u00e9velopp\u00e9e par la firme de relations publiques int\u00e9gr\u00e9es <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.casacom.ca\" target=\"_blank\" rel=\"noopener\">CASACOM<\/a><\/span>, la campagne est ax\u00e9e sur la pr\u00e9sence, l\u2019engagement et l\u2019impact local de Pharmascience, le plus grand employeur de l\u2019industrie pharmaceutique au Qu\u00e9bec.<\/span><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Quand on pense achat local, on pense rarement aux m\u00e9dicaments. Et pourtant, les avantages sont nombreux, tant pour l\u2019industrie que la collectivit\u00e9. Nous avons voulu rappeler aux Qu\u00e9b\u00e9cois qu\u2019en choisissant un produit de Pharmascience, ils encouragent une entreprise locale de plus de 1500 employ\u00e9s qui d\u00e9veloppe et fabrique ses m\u00e9dicaments, ici, au Qu\u00e9bec, en plus de soutenir activement la communaut\u00e9 \u00bb, mentionne Jean-Guy Goulet, chef de l\u2019exploitation de Pharmascience.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\">Nous avons d\u00e9velopp\u00e9 une campagne 360 qui parle autant au c\u0153ur qu\u2019\u00e0 la t\u00eate en misant sur un message fort \u2013 les effets secondaires positifs pour la collectivit\u00e9, mais aussi sur l\u2019histoire et l\u2019engagement philanthropique d\u2019exception du cofondateur Morris Goodman. Le tout se d\u00e9cline en vid\u00e9os, publicit\u00e9s, marketing de contenu, ainsi qu\u2019en communications dans les \u00e9v\u00e9nements de l\u2019industrie \u00bb, mentionne Jean-Michel Nahas, vice-pr\u00e9sident, communication d\u2019entreprise.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/QDLfqpWWnJ0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">CASACOM a sc\u00e9naris\u00e9, tourn\u00e9 et mont\u00e9 une <a href=\"http:\/\/bit.ly\/2R4pJqs\"><span class=\"s4\">vid\u00e9o<\/span><\/a> mettant de l\u2019avant les visages de Pharmascience, dont le cofondateur et pharmacien de profession Morris Goodman. Cette pi\u00e8ce de contenu phare de la campagne d\u00e9montre l\u2019implication de Pharmascience aupr\u00e8s de sa communaut\u00e9, de ses employ\u00e9s et de l\u2019industrie pharmaceutique et sera d\u00e9clin\u00e9e en trois courtes capsules vid\u00e9o.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Une strat\u00e9gie de diffusion organique et payante a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour amplifier le rayonnement de la vid\u00e9o, qui a d\u00e9j\u00e0 \u00e9t\u00e9 visionn\u00e9e plus de 65\u00a0000 fois depuis son lancement \u00e0 la fin du mois de novembre. \u00c9galement cr\u00e9\u00e9e par CASACOM, une s\u00e9rie de courtes capsules vid\u00e9o imageant les effets secondaires positifs est diffus\u00e9e sur le web et les m\u00e9dias sociaux.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61462\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-1-300x166.png\" alt=\"\" width=\"618\" height=\"342\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-1-300x166.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-1.png 672w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Le concept publicitaire ax\u00e9 sur les effets secondaires\u2026 positifs a \u00e9t\u00e9 con\u00e7u en collaboration avec l\u2019agence Les \u00c9vad\u00e9s. Il permet de positionner plusieurs traits distinctifs de Pharmascience, notamment l\u2019investissement en recherche et d\u00e9veloppement, le maintien d\u2019emplois de qualit\u00e9 et la fiert\u00e9 de fabriquer des m\u00e9dicaments au Qu\u00e9bec. Les messages publicitaires sont diffus\u00e9s cet hiver \u00e0 la radio, dans les m\u00e9dias imprim\u00e9s et sur le web.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61464\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience2-215x300.jpg\" alt=\"\" width=\"528\" height=\"737\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience2-215x300.jpg 215w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience2.jpg 480w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61461\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pharmascience-choisit-casacom-pour-sa-campagne-fierement-locale\/\"  data-item_title=\"Pharmascience choisit CASACOM pour sa campagne \u00ab Fi\u00e8rement locale \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-3.jpg\"  data-item_date=\"2018-12-11T14:02:03-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de son 35e anniversaire, Pharmascience d\u00e9ploie une vaste campagne de communication pour r\u00e9affirmer ses racines qu\u00e9b\u00e9coises et les nombreuses retomb\u00e9es positives d\u00e9coulant de l\u2019achat local de m\u00e9dicaments g\u00e9n\u00e9riques. D\u00e9velopp\u00e9e par la firme de relations publiques int\u00e9gr\u00e9es CASACOM, la campagne est ax\u00e9e sur la pr\u00e9sence, l\u2019engagement et l\u2019impact local de Pharmascience, le plus grand employeur de l\u2019industrie pharmaceutique au Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61461\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pharmascience-choisit-casacom-pour-sa-campagne-fierement-locale\/\"  data-item_title=\"Pharmascience choisit CASACOM pour sa campagne \u00ab Fi\u00e8rement locale \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Pharmascience-3.jpg\"  data-item_date=\"2018-12-11T14:02:03-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[449,1176,601],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61461"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61461"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61461\/revisions"}],"predecessor-version":[{"id":61465,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61461\/revisions\/61465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61463"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}