{"id":61602,"date":"2018-12-17T18:17:35","date_gmt":"2018-12-17T23:17:35","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61602"},"modified":"2018-12-17T18:17:35","modified_gmt":"2018-12-17T23:17:35","slug":"farnham-ale-lager-lance-une-milkshake-ipa-en-soutien-aux-producteurs-de-lait-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/farnham-ale-lager-lance-une-milkshake-ipa-en-soutien-aux-producteurs-de-lait-avec-lg2\/","title":{"rendered":"Farnham Ale &#038; Lager lance une Milkshake IPA en soutien aux producteurs de lait avec lg2"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61603\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/4_lg2_Farnham_Milkshake_IPA_Print-300x150.jpg\" alt=\"\" width=\"778\" height=\"389\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/4_lg2_Farnham_Milkshake_IPA_Print-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/4_lg2_Farnham_Milkshake_IPA_Print-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/4_lg2_Farnham_Milkshake_IPA_Print-1024x512.jpg 1024w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 d\u00e9cembre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">\u00c0 la suite de l\u2019accord de libre-\u00e9change conclu entre le Canada et les \u00c9tats-Unis au d\u00e9but du mois d\u2019octobre, Farnham, en collaboration avec lg2, a produit et mis en march\u00e9 une bi\u00e8re pour apporter son soutien aux producteurs laitiers du Qu\u00e9bec.<\/span><\/p>\n<p>La personnalit\u00e9 de la marque Farnham \u00e9tant principalement appuy\u00e9e sur l\u2019amertume, il \u00e9tait donc tout naturel que sa nouvelle bi\u00e8re, une Milkshake IPA, soit brass\u00e9e avec du lactose \u00e0 100 % qu\u00e9b\u00e9cois et provenant de vaches&#8230; un peu am\u00e8res.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">De pr\u00e8s ou de loin, bien des gens ont \u00e9t\u00e9 touch\u00e9s par cet accord. Parce ce que la cause nous tient \u00e0 c\u0153ur et que nous voulions rejoindre le mouvement de la consommation locale, il nous fallait trouver une fa\u00e7on \u00e0 notre image et, bien entendu, \u00e0 notre go\u00fbt, de donner notre appui aux producteurs\u00bb, explique Jean Gadoua, copropri\u00e9taire de Farnham Ale &amp; Lager.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Aujourd\u2019hui, pour se d\u00e9marquer, il faut plus que jamais se coller \u00e0 l\u2019actualit\u00e9 et savoir rebondir rapidement. Et c\u2019est encore plus surprenant quand on va au-del\u00e0 de la publicit\u00e9 et qu\u2019on r\u00e9ussit \u00e0 cr\u00e9er un produit \u00bb, explique Guillaume Bergeron, concepteur-r\u00e9dacteur, lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-61604\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1_lg2_Farnham_Milkshake_IPA-300x254.jpg\" alt=\"\" width=\"551\" height=\"466\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1_lg2_Farnham_Milkshake_IPA-300x254.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1_lg2_Farnham_Milkshake_IPA-768x650.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1_lg2_Farnham_Milkshake_IPA-1024x866.jpg 1024w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p>D\u00e8s le mois de novembre, une <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/farnhamalelager\/videos\/296029654360218\/\" target=\"_blank\" rel=\"noopener\">vid\u00e9o teaser<\/a><\/span> a \u00e9t\u00e9 mise en ligne pour annoncer la nouvelle bi\u00e8re. \u00c0 ce jour, la vid\u00e9o cumule plus de 112 000 vues.<\/p>\n<p>La Milkshake IPA est offerte partout au Qu\u00e9bec depuis le 30 novembre.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>CLIENT Farnham Ale &amp; Lager \u2013 Alexandre Jacob, Jean Gadoua<\/li>\n<li>DIRECTION DE CR\u00c9ATION Luc Du Sault<\/li>\n<li>CR\u00c9ATION Guillaume Bergeron, Marc Guilbault<\/li>\n<li>PRODUCTION &amp; SERVICE &#8211; CONSEIL F\u00e9lix Blanchet-Levesque<\/li>\n<li>DESIGN Jacques de Varennes<\/li>\n<li>INFOGRAPHIE ET RETOUCHES Sylvain Gr\u00e9goire, Marc Rivest<\/li>\n<li>R\u00c9ALISATION , RETOUCHES ONLINE, VFX Nova Film \u2013 Fran\u00e7ois Lallier, Louis-Philippe Gagn\u00e9<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61602\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/farnham-ale-lager-lance-une-milkshake-ipa-en-soutien-aux-producteurs-de-lait-avec-lg2\/\"  data-item_title=\"Farnham Ale &amp; 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