{"id":61620,"date":"2018-12-18T10:11:07","date_gmt":"2018-12-18T15:11:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61620"},"modified":"2018-12-19T12:06:30","modified_gmt":"2018-12-19T17:06:30","slug":"ya-du-lait-dicitte-icitte-le-nouveau-volet-de-la-campagne-de-noel-des-producteurs-de-lait-du-quebec-et-de-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ya-du-lait-dicitte-icitte-le-nouveau-volet-de-la-campagne-de-noel-des-producteurs-de-lait-du-quebec-et-de-lg2\/","title":{"rendered":"\u00ab\u00a0Y\u2019a du lait d\u2019icitte icitte\u00a0\u00bb, le nouveau volet de la campagne de No\u00ebl des Producteurs de lait du Qu\u00e9bec et de lg2"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-61621\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1-lg2_LaitNoel_AffichageSauvage_LR-300x167.png\" alt=\"\" width=\"711\" height=\"396\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1-lg2_LaitNoel_AffichageSauvage_LR-300x167.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1-lg2_LaitNoel_AffichageSauvage_LR-768x427.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1-lg2_LaitNoel_AffichageSauvage_LR-1024x569.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/1-lg2_LaitNoel_AffichageSauvage_LR.png 1795w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">18 d\u00e9cembre 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Les Producteurs de lait du Qu\u00e9bec et lg2 ont, depuis le 10 d\u00e9cembre dernier, ajout\u00e9 un volet compl\u00e9mentaire \u00e0 leur campagne de No\u00ebl, d\u00e9clinant une multitude de fa\u00e7ons l\u2019expression \u00ab Y\u2019a tu du lait icitte \u00bb. La campagne invite \u00e9galement \u00e0 trouver de l\u2019inspiration sur le site Recettes d\u2019ici de la Famille du lait.<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On poursuit notre initiative de No\u00ebl en poussant les d\u00e9clinaisons de \u00ab\u00a0Y\u2019a tu du lait icitte\u00a0\u00bb encore plus loin et de fa\u00e7on plus \u00e9clat\u00e9e, tout en se rapprochant davantage du consommateur \u00bb, explique Fran\u00e7ois Sauv\u00e9, vicepr\u00e9sident, cr\u00e9ation, chez lg2.<\/span><\/p><\/blockquote>\n<p><img class=\"aligncenter\" src=\"https:\/\/d1uobcd9yukxup.cloudfront.net\/uploads\/images\/Boussole-144078.gif\" alt=\"le lait a\" \/><\/p>\n<p>Parmi l\u2019ensemble des pi\u00e8ces r\u00e9alis\u00e9es, on retrouve entre autres :<\/p>\n<ul>\n<li>De l\u2019affichage ext\u00e9rieur, dont, pour la toute premi\u00e8re fois, de l\u2019affichage sauvage r\u00e9tro\u00e9clair\u00e9<\/li>\n<li>Sur t\u00e9l\u00e9phone, une boussole interstitielle capable de g\u00e9olocaliser les commerces offrant du lait \u00e0 proximit\u00e9<\/li>\n<li>Sur le r\u00e9seau de Qu\u00e9becor, et jusqu\u2019au d\u00e9but janvier, des bandeaux t\u00e9l\u00e9 apparaissent \u00e0 l\u2019\u00e9cran lorsqu\u2019il y a pr\u00e9sence de lait<\/li>\n<li>Du contenu interactif dans La Presse+, des articles natifs en collaboration avec Narcity et Urbania<\/li>\n<li>Du contenu sur les r\u00e9seaux sociaux de la Famille du lait<\/li>\n<\/ul>\n<p><img class=\"aligncenter\" src=\"https:\/\/d1uobcd9yukxup.cloudfront.net\/uploads\/images\/bandeaux_films_take3%5B2%5D-144106.gif\" alt=\"le lait B\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/d1uobcd9yukxup.cloudfront.net\/uploads\/images\/4-lg2_LaitNoel_LaPresse%2B-143955.gif\" alt=\"le lait 04\" \/><\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/d1uobcd9yukxup.cloudfront.net\/uploads\/images\/insta-144081.gif\" alt=\"le lait C\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li>CLIENT Les Producteurs de lait du Qu\u00e9bec \u2013 Julie G\u00e9linas, Sara Bujold<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE CR\u00c9ATION Fran\u00e7ois Sauv\u00e9<\/li>\n<li>CR\u00c9ATION Guillaume Bergeron, Marc Guilbault, Roxane Pelletier, L\u00e9a-Laure Bergeron<\/li>\n<li>PLANIFICATION STRAT\u00c9 GIQUE St\u00e9fanie Forcier<\/li>\n<li>VICE &#8211; PR\u00c9SIDENCE, SERVICE &#8211; CONSEIL Marie-Christine Cayer<\/li>\n<li>SERVICE &#8211; CONSEIL Karine Payette, F\u00e9eniscya Roy, Carl Milette<\/li>\n<li>PRODUCTION D\u2019AGENCE Lina Pich\u00e9<\/li>\n<li>ILLUSTRATIONS Andi Meier<\/li>\n<li>ANIMATIONS Ephek \u2013 Vincent Girard<\/li>\n<li>PRODUCTION \/ POST &#8211; PRODUCTION BLVD CHARGE DE PROJETS (IMPRIM\u00c9E ET NUM\u00c9RIQ UE) M\u00e9lanie Th\u00e9rien, Laurence B\u00e9langer, Marie-Elisabeth Fouquet<\/li>\n<li>PRODUCTION GRAPHIQUE (IMPRIM\u00c9E ET NUM\u00c9RIQUE) Fr\u00e9d\u00e9ric St-Denis, Martin Brisebois, Sylvie T\u00e9treault<\/li>\n<li>PRODUCTION IMPRIM\u00c9 Genevi\u00e8ve Demers<\/li>\n<li>D\u00c9VELOPPEURS Mathieu Schetagne, Sylvain Fortier<\/li>\n<li>M\u00c9DIAS Touch\u00e9! \u2013 Martin Soubeyran, Maeva Tepea, Marianne Courchesne, Camille Lavoie<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61620\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ya-du-lait-dicitte-icitte-le-nouveau-volet-de-la-campagne-de-noel-des-producteurs-de-lait-du-quebec-et-de-lg2\/\"  data-item_title=\"&quot;Y\u2019a du lait d\u2019icitte icitte&quot;, le nouveau volet de la campagne de No\u00ebl des Producteurs de lait du Qu\u00e9bec et de lg2\"  data-item_date=\"2018-12-18T10:11:07-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Producteurs de lait du Qu\u00e9bec et lg2 ont, depuis le 10 d\u00e9cembre dernier, ajout\u00e9 un volet compl\u00e9mentaire \u00e0 leur campagne de No\u00ebl, d\u00e9clinant une multitude de fa\u00e7ons l\u2019expression \u00ab Y\u2019a tu du lait icitte \u00bb. La campagne invite \u00e9galement \u00e0 trouver de l\u2019inspiration sur le site Recettes d\u2019ici de la Famille du lait.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61620\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ya-du-lait-dicitte-icitte-le-nouveau-volet-de-la-campagne-de-noel-des-producteurs-de-lait-du-quebec-et-de-lg2\/\"  data-item_title=\"&quot;Y\u2019a du lait d\u2019icitte icitte&quot;, le nouveau volet de la campagne de No\u00ebl des Producteurs de lait du Qu\u00e9bec et de lg2\"  data-item_date=\"2018-12-18T10:11:07-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61620"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61620"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61620\/revisions"}],"predecessor-version":[{"id":61623,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61620\/revisions\/61623"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}