{"id":61682,"date":"2018-12-19T15:49:04","date_gmt":"2018-12-19T20:49:04","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61682"},"modified":"2018-12-19T15:49:04","modified_gmt":"2018-12-19T20:49:04","slug":"la-campagne-humoristique-pour-les-fetes-de-loto-quebec-et-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-campagne-humoristique-pour-les-fetes-de-loto-quebec-et-cossette\/","title":{"rendered":"La campagne humoristique pour les f\u00eates de Loto-Qu\u00e9bec et Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-61683 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-300x141.png\" alt=\"\" width=\"666\" height=\"313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-300x141.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-768x361.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-1024x482.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel.png 1403w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">19 d\u00e9cembre 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\">Et si, au moment de recevoir ou d\u2019offrir un cadeau, votre chandail de laine traditionnel d\u00e9voilait vos pens\u00e9es les plus secr\u00e8tes? \u00c0 l\u2019approche des F\u00eates, Loto-Qu\u00e9bec et Cossette d\u00e9voilent une campagne \u00e0 saveur humoristique qui se d\u00e9ploie \u00e0 la fois \u00e0 la t\u00e9l\u00e9vision et en ligne.<\/span> <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Un clin d\u2019oeil au d\u00e9fi de trouver le cadeau parfait pour tous nos proches\u2026 et de ne rien laisser transpara\u00eetre lorsque celui que l\u2019on re\u00e7oit en \u00e9change nous laisse franchement perplexe, cette campagne qui ne se prend pas au s\u00e9rieux vise \u00e0 promouvoir la Collection des f\u00eates de Loto-Qu\u00e9bec, une s\u00e9rie de cinq billets \u00e0 gratter d\u2019inspiration festive qui s\u2019offrent parfaitement en cadeau.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Il y a souvent des malaises et des non-dits dans les partys, comme le moment o\u00f9 on fait semblant d\u2019\u00eatre content d\u2019un cadeau, par exemple. On a voulu s\u2019amuser avec \u00e7a et rappeler qu\u2019en offrant un billet de la Collection des F\u00eates, on ne peut juste pas se tromper. \u00c7a fait plaisir pour vrai \u00bb, mentionne Vicky Morin, directrice de cr\u00e9ation chez Cossette.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Sur Facebook, Loto-Qu\u00e9bec a invit\u00e9 les gens \u00e0 partager le pire cadeau des F\u00eates qu\u2019ils ont re\u00e7u. Avec plus de 22 000 vues et 500 commentaires en moins d\u2019une semaine, les participants \u00e9taient assez unanimes. Aux personnes qui ont cru bon d\u2019offrir du maquillage usag\u00e9, des bo\u00eetiers de VHS vides ou encore une chandelle d\u00e9j\u00e0 br\u00fbl\u00e9e : vous n\u2019auriez pas d\u00fb (pour vrai). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">N\u2019emp\u00eache, les participants n\u2019ont pas tout perdu puisque trois heureux gagnants se sont m\u00e9rit\u00e9s un panier-cadeau comprenant notamment l\u2019un des chandails de la campagne et un billet C\u00e9l\u00e9bration.<\/span><\/p>\n<p><img src=\"https:\/\/d1uobcd9yukxup.cloudfront.net\/uploads\/images\/Loto-Que%CC%81bec+-+Collection+des+Fe%CC%82tes+concours-144718.gif\" alt=\"Loto-Qu\u00c3\u00a9bec\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s2\">Annonceur\u00a0:\u00a0<\/span><span class=\"s1\">Loto-Qu\u00e9bec &#8211; V\u00e9ronique D\u00e9ry, Janie Th\u00e9riault, Marie-Claudel Lalonde<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Strat\u00e9gie : <\/span><span class=\"s1\">Hugo Fournier<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Cr\u00e9ation : <\/span><span class=\"s1\">Steve P\u00e9pin, Genevi\u00e8ve Jannelle, Vicky Morin<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Produit : <\/span><span class=\"s1\">Audrey Dignard, Charles-Andr\u00e9 Marleau, Andr\u00e9e Losier<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Production : M\u00e9lissa Audette<\/span><\/li>\n<li class=\"p3\"><span class=\"s2\">Maison de production : <\/span><span class=\"s1\">Morrisson &#8211; Ariane Rondeau<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : <\/span><span class=\"s3\">Pierre Dalp\u00e9<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Direction photo : M\u00e9nad K\u00e9sraoui<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : <\/span><span class=\"s3\">Shed<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : <\/span><span class=\"s3\">BLVD<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-campagne-humoristique-pour-les-fetes-de-loto-quebec-et-cossette\/\"  data-item_title=\"La campagne humoristique pour les f\u00eates de Loto-Qu\u00e9bec et Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-1024x482.png\"  data-item_date=\"2018-12-19T15:49:04-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Et si, au moment de recevoir ou d\u2019offrir un cadeau, votre chandail de laine traditionnel d\u00e9voilait vos pens\u00e9es les plus secr\u00e8tes? \u00c0 l\u2019approche des F\u00eates, Loto-Qu\u00e9bec et Cossette d\u00e9voilent une campagne \u00e0 saveur humoristique qui se d\u00e9ploie \u00e0 la fois \u00e0 la t\u00e9l\u00e9vision et en ligne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-campagne-humoristique-pour-les-fetes-de-loto-quebec-et-cossette\/\"  data-item_title=\"La campagne humoristique pour les f\u00eates de Loto-Qu\u00e9bec et Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/loto-qc-cossette-noel-1024x482.png\"  data-item_date=\"2018-12-19T15:49:04-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61682"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61682"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61682\/revisions"}],"predecessor-version":[{"id":61684,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61682\/revisions\/61684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61683"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}