{"id":6173,"date":"2014-07-16T04:58:31","date_gmt":"2014-07-16T08:58:31","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6173"},"modified":"2014-07-21T08:44:49","modified_gmt":"2014-07-21T12:44:49","slug":"les-echos-de-lindustrie-la-webserie-charly-max-de-desjardins-maintenant-diffusee-sur-ici-tou-tv","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-la-webserie-charly-max-de-desjardins-maintenant-diffusee-sur-ici-tou-tv\/","title":{"rendered":"Les \u00c9chos de l’industrie: La webs\u00e9rie CHARLY & MAX de Desjardins maintenant diffus\u00e9e sur ICI\u00a0TOU.TV"},"content":{"rendered":"
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\"logo_toutv_iphone_2x\"<\/a>Desjardins et la plateforme de webdiffusion sur demande ICI Tou.tv<\/span><\/a><\/span> de Radio-Canada se sont associ\u00e9es afin d\u2019y h\u00e9berger la webs\u00e9rie Charly & Max \u00e0 leurs affaires!<\/span><\/a><\/span>\u00a0que produit\u00a0l\u2019institution financi\u00e8re qu\u00e9b\u00e9coise. Cette \u00e9mission s\u2019adresse aux parents ayant des enfants \u00e2g\u00e9s entre 6 et 11 ans afin de parfaire leur \u00e9ducation financi\u00e8re.<\/span><\/p>\n<\/div>\n

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Orchestr\u00e9 par\u00a0Carat<\/span><\/a><\/span>, le partenariat avec ICI Tou.tv vient assurer une visibilit\u00e9 maximale \u00e0 Charly & Max \u00e0 leurs affaires!, s\u2019agissant du site vid\u00e9o t\u00e9l\u00e9visuel le plus achaland\u00e9 au Qu\u00e9bec. lg2<\/span><\/a> signe la cr\u00e9ation de la campagne publicitaire pour promouvoir cette s\u00e9rie qui vise \u00e0 poursuivre la mission \u00e9ducative de Desjardins en mettant en vedette Charly et Max, deux enfants qui, \u00e0 travers diff\u00e9rentes capsules dynamiques d\u2019environ 2 minutes chacune, parlent de la gestion de leurs finances personnelles. <\/span><\/p>\n

Ils offrent des conseils tels que l\u2019ouverture d\u2019un compte bancaire ou encore la cr\u00e9ation d\u2019un budget.\"maxresdefault-1\"<\/a><\/span>\u00a0Radio-Canada rehaussera d\u2019ailleurs\u00a0la visibilit\u00e9 de l\u2019\u00e9mission \u00e0 l\u2019aide d\u2019autopromotions t\u00e9l\u00e9visuelles et web, incluant des messages de 15 secondes, des pre-rolls (publicit\u00e9 diffus\u00e9e avant une vid\u00e9o) et des banni\u00e8res web.<\/span><\/p>\n

Les saisons un et deux sont disponibles d\u00e8s maintenant sur\u00a0ICI Tou.tv<\/span><\/a><\/span>.<\/span><\/p>\n

Cr\u00e9dits\u00a0<\/span>:<\/span><\/span><\/p>\n

CLIENT\u00a0\u2013 Desjardins<\/span><\/strong><\/p>\n

Isabelle Houde, Conseill\u00e8re communication marketing<\/span><\/p>\n

Genevi\u00e8ve de Montigny, Conseill\u00e8re communication marketing (web)<\/span><\/p>\n

AGENCE M\u00c9DIA – Carat<\/span><\/strong><\/span><\/p>\n

Katia Rassi, Directrice de comptes<\/span><\/p>\n

Val\u00e9rie Jolivet, Planificatrice int\u00e9gr\u00e9e<\/span><\/p>\n

Louis-Philippe Charland, Planificateur int\u00e9gr\u00e9<\/span><\/p>\n

ICI Radio-Canada<\/span><\/strong><\/p>\n

St\u00e9phanie Day, Conseill\u00e8re cr\u00e9ativit\u00e9 m\u00e9dia<\/span><\/p>\n

Charles Lemelin, Conseiller cr\u00e9ativit\u00e9 m\u00e9dia num\u00e9rique<\/span><\/p>\n

Isabelle Rousseau, Charg\u00e9e de projet<\/span><\/p>\n

Marie-Claude Bouchard, Conseill\u00e8re publicitaire ventes num\u00e9riques<\/span><\/p>\n

Christian Pag\u00e9, Conseiller publicitaire<\/span><\/p>\n<\/div>\n

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VISUEL\u00a0:\u00a0<\/span>http:\/\/ici.tou.tv\/charlyetmax<\/span><\/a><\/span><\/span><\/strong><\/p>\n

<\/p>\n

<\/div>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Desjardins et la plateforme de webdiffusion sur demande ICI Tou.tv de Radio-Canada se sont associ\u00e9es afin d\u2019y h\u00e9berger la webs\u00e9rie Charly & Max \u00e0 leurs affaires!\u00a0que produit\u00a0l\u2019institution financi\u00e8re qu\u00e9b\u00e9coise. Cette \u00e9mission s\u2019adresse aux parents ayant des enfants \u00e2g\u00e9s entre 6 et 11 ans afin de parfaire leur \u00e9ducation financi\u00e8re. Orchestr\u00e9 par\u00a0Carat, le partenariat avec ICI […]<\/p>\n

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