{"id":61773,"date":"2019-01-07T12:10:58","date_gmt":"2019-01-07T17:10:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=61773"},"modified":"2019-01-07T14:26:49","modified_gmt":"2019-01-07T19:26:49","slug":"les-nouvelles-de-lindustrie-a-savoir-aujourdhui-44","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-44\/","title":{"rendered":"Les nouvelles de l&rsquo;industrie &#8211; sp\u00e9cial Bye Bye 2018"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\">4 janvier 2019<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Pour ses 50 ans, l&rsquo;\u00e9mission de fin d&rsquo;ann\u00e9e Bye Bye 2018 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1144749\/cote-ecoute-telespectateurs-bye-bye-2018-record\">a battu un record d&rsquo;audience<\/a> <\/span>avec plus de 3 millions de t\u00e9l\u00e9spectateurs en direct. L&rsquo;occasion pour les annonceurs de d\u00e9voiler des publicit\u00e9s marquantes, dans le cadre du grand <a style=\"color: #000080;\" href=\"https:\/\/ici.radio-canada.ca\/concours-byebyepub\/\"><span style=\"color: #3366ff;\">concours Bye Bye de la pub organis\u00e9 par Radio Canada<\/span><\/a>. En voici certaines.<\/span><\/p>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/?p=61690\">Les Producteurs de lait du Qu\u00e9bec et lg2 revisitent un classique de la pub pour le Bye Bye de fin d\u2019ann\u00e9e<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-61691\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup-300x159.png\" alt=\"\" width=\"300\" height=\"159\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup-300x159.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup-768x406.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup.png 951w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Les Producteurs de lait du Qu\u00e9bec et lg2 profitent du Super Bowl des Qu\u00e9b\u00e9cois \u2013 le Bye Bye de fin d\u2019ann\u00e9e \u2013 pour surprendre, avec une parodie d\u2019 une publicit\u00e9 culte. Pour la troisi\u00e8me ann\u00e9e, les enfants de la c\u00e9l\u00e8bre tabl\u00e9e devenus presque ados sont de retour pour donner une nouvelle tonalit\u00e9 \u00e0 la question \u00ab Y\u2019a tu du lait icitte? \u00bb en r\u00e9interpr\u00e9tant \u00e0 leur mani\u00e8re la c\u00e9l\u00e8bre publicit\u00e9 originalement diffus\u00e9e en 2000 : Wazup.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/L29l8e4egc0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour lire la suite, <a href=\"https:\/\/isarta.com\/infos\/?p=61690\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cliquez ici<\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/?p=61694\">Le porc du Qu\u00e9bec, un classique au go\u00fbt du jour, avec lg2<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-61695\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/porc-lg2-noel-300x216.png\" alt=\"\" width=\"300\" height=\"216\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/porc-lg2-noel-300x216.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/porc-lg2-noel.png 682w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>C\u2019est avec le pied dansant que les \u00c9leveurs de porcs du Qu\u00e9bec d\u00e9voilent un nouveau message con\u00e7u sp\u00e9cialement pour l\u2019\u00e9mission Bye Bye de fin d\u2019ann\u00e9e 2018 \u00e0 Radio-Canada. D\u00e9velopp\u00e9e par lg2, la vid\u00e9o fait superposer des extraits vid\u00e9o d\u2018\u00e9poque sur une chanson contemporaine tout aussi entra\u00eenante.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FMaGAO9xGAs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour lire la suite, <a href=\"https:\/\/isarta.com\/infos\/?p=61694\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cliquez ici<\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/?p=61702\">\u00c0 l\u2019aube de son 100e anniversaire, Van Houtte\u00ae c\u00e9l\u00e8bre la nouvelle ann\u00e9e au rythme du Charleston avec Sid Lee<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-61703\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Van-houtte-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Van-houtte-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/Van-houtte.png 722w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Pour souligner l\u2019arriv\u00e9e de la nouvelle ann\u00e9e et marquer le d\u00e9but des c\u00e9l\u00e9brations de son 100e anniversaire,\u00a0Van Houtte\u00ae d\u00e9voile un tout nouveau message dans le cadre de sa campagne Ma\u00eetre torr\u00e9facteur. Ma\u00eetre du caf\u00e9. Con\u00e7u par l\u2019agence Sid Lee, ce message sera pr\u00e9sent\u00e9 pour la premi\u00e8re et seule fois pendant le Bye bye\u00a02018 et fera partie du Bye Bye de la pub, un concours publicitaire cr\u00e9atif et original auquel Van\u00a0Houtte\u00ae est fi\u00e8re de participer. Une version adapt\u00e9e sera quant \u00e0 elle diffus\u00e9e dans le reste du Canada.<\/p>\n<p>Pour lire la suite, <a href=\"https:\/\/isarta.com\/infos\/?p=61702\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cliquez ici<\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li class=\"cat_article_title\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/isarta.com\/infos\/?p=61712\">Bell et lg2 collaborent pour une cr\u00e9ation originale du temps des f\u00eates<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-61713\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-bell-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-bell-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-bell-768x385.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lg2-bell.png 890w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>En cette p\u00e9riode de l\u2019ann\u00e9e propice aux rassemblements et aux soir\u00e9es festives, Bell en profite pour faire un clin d\u2019\u0153il amusant \u00e0 une situation de la vie courante qui touche tout le monde : l\u2019acc\u00e8s au Wi-Fi. Alors que le partage du code Wi-Fi peut facilement devenir un exercice laborieux, la campagne originale con\u00e7ue par lg2 montre comment les abonn\u00e9s de Bell ont la vie simplifi\u00e9e gr\u00e2ce \u00e0 son application.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Mv7ZHWNtvjI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour lire la suite, <a href=\"https:\/\/isarta.com\/infos\/?p=61712\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cliquez ici<\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<ul>\n<li>Mais aussi Plaisirs Gastronomiques :<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/VkzBZtzzUdc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>ou DuProprio :<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/QpNDMqzEziU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61773\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-44\/\"  data-item_title=\"Les nouvelles de l&#039;industrie - sp\u00e9cial Bye Bye 2018\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup.png\"  data-item_date=\"2019-01-07T12:10:58-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Les Producteurs de lait du Qu\u00e9bec et lg2 revisitent un classique de la pub pour le Bye Bye de fin d\u2019ann\u00e9e <br \/>\n&#8211; Le porc du Qu\u00e9bec, un classique au go\u00fbt du jour, avec lg2 <br \/>\n&#8211; \u00c0 l\u2019aube de son 100e anniversaire, Van Houtte\u00ae c\u00e9l\u00e8bre la nouvelle ann\u00e9e au rythme du Charleston avec Sid Lee <br \/>\n&#8211; Bell et lg2 collaborent pour une cr\u00e9ation originale du temps des f\u00eates <br \/>\n&#8211; Un mois de d\u00e9cembre rempli \u00e0 souhait chez Bambou Communication Marketing <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_61773\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-nouvelles-de-lindustrie-a-savoir-aujourdhui-44\/\"  data-item_title=\"Les nouvelles de l&#039;industrie - sp\u00e9cial Bye Bye 2018\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/12\/lait-lg2-wazup.png\"  data-item_date=\"2019-01-07T12:10:58-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":61691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117,137],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61773"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=61773"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61773\/revisions"}],"predecessor-version":[{"id":61776,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/61773\/revisions\/61776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/61691"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=61773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=61773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=61773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}