{"id":6185,"date":"2014-07-18T09:21:42","date_gmt":"2014-07-18T13:21:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=6185"},"modified":"2014-07-21T10:33:35","modified_gmt":"2014-07-21T14:33:35","slug":"marketing-de-cause-hotels-com-milite-pour-le-droit-aux-vacances-payees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marketing-de-cause-hotels-com-milite-pour-le-droit-aux-vacances-payees\/","title":{"rendered":"Marketing de cause: Hotels.com milite pour le droit aux vacances pay\u00e9es"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/imgres9.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-6189\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/imgres9.jpg\" alt=\"imgres\" width=\"159\" height=\"106\" \/><\/a>Le 17 juillet dernier, le site<\/span><\/strong> <a href=\"http:\/\/fr.hotels.com\/\"><span style=\"color: #ff6600;\">Hotels.com<\/span><\/a> <strong><span style=\"color: #000080;\">lan\u00e7ait une campagne afin de sensibiliser les Am\u00e9ricains au fait que les \u00c9tats-Unis serait le seul pays industrialis\u00e9 dont les habitants ne b\u00e9n\u00e9ficient pas d&rsquo;un minimum de jours de vacances pay\u00e9es.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">La campagne, intitul\u00e9e\u00a0<em>Vacation Equality Project<\/em>, compte sur <span style=\"color: #ff6600;\"><a href=\"http:\/\/www.vacationequalityproject.com\/\"><span class=\"s2\" style=\"color: #ff6600;\">son propre site Web<\/span><\/a><\/span>.<span class=\"Apple-converted-space\">\u00a0 <\/span>Ce site propose des informations qui permettent de comparer le nombre de jours de vacances pay\u00e9es dans diff\u00e9rents pays du monde. <span style=\"color: #333333;\">Il invite \u00e9galement les Am\u00e9ricains \u00e0 signer une p\u00e9tition pour obliger leur gouvernement \u00e0 se pencher sur le fait que pr\u00e8s de <span style=\"color: #000080;\"><strong>30 millions d&rsquo;Am\u00e9ricains<\/strong><\/span> n&rsquo;ont droit \u00e0 aucune journ\u00e9e de vacances pay\u00e9es<\/span>. Une <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=FGCprWFpMBg\"><span class=\"s2\" style=\"color: #ff6600;\">vid\u00e9o<\/span><\/a><\/span> et le hashtag #vacationequality ont \u00e9t\u00e9 mis de l&rsquo;avant pour la campagne.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">D&rsquo;un point de vue strictement marketing, cette campagne est tr\u00e8s prometteuse. Il sera int\u00e9ressant d&rsquo;en suivre les r\u00e9sultats. Elle a d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9 plusieurs articles, dont un dans le Wall Street Journal. De plus, si hotels.com d\u00e9sire cr\u00e9er un effet viral et un attachement \u00e0 sa marque, elle s&rsquo;y prend de la bonne fa\u00e7on. Qui est contre la cause des vacances pay\u00e9es?<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">D&rsquo;un point de vue plus large, est-il souhaitable que les entreprises commencent \u00e0 d\u00e9fendre des id\u00e9es de genre? Plusieurs organisations appuient des causes charitables, c&rsquo;est une chose. Mais ici, hotels.com met en place une p\u00e9tition et fait en quelque sorte de la politique active. Serait-ce une bonne chose si Visa militait en faveur d&rsquo;une baisse du taux directeur, ou si Ford demandait la fin de la taxe sur l&rsquo;essence?<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6185\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-cause-hotels-com-milite-pour-le-droit-aux-vacances-payees\/\"  data-item_title=\"Marketing de cause: Hotels.com milite pour le droit aux vacances pay\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/0aa6e6a.jpg\"  data-item_date=\"2014-07-18T09:21:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 17 juillet dernier, le site Hotels.com lan\u00e7ait une campagne afin de sensibiliser les Am\u00e9ricains au fait que les \u00c9tats-Unis serait le seul pays industrialis\u00e9 dont les habitants ne b\u00e9n\u00e9ficient pas d&rsquo;un minimum de jours de vacances pay\u00e9es. La campagne, intitul\u00e9e\u00a0Vacation Equality Project, compte sur son propre site Web.\u00a0 Ce site propose des informations qui [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6185\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-cause-hotels-com-milite-pour-le-droit-aux-vacances-payees\/\"  data-item_title=\"Marketing de cause: Hotels.com milite pour le droit aux vacances pay\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/0aa6e6a.jpg\"  data-item_date=\"2014-07-18T09:21:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":6191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6185"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=6185"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6185\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/6185\/revisions\/6192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6191"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=6185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=6185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=6185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}